Digital Marketing Specialist

HouseMart is seeking a Digital Marketing Specialist to develop and execute digital marketing strategies that support brand awareness, customer engagement, and store growth. Based in Honolulu, HI, this onsite role focuses on managing digital campaigns across multiple platforms, creating and maintaining content, and using performance insights to improve results.

What you’ll do

• Develop and execute digital marketing strategies aligned to business goals, including sales growth and community engagement.
• Create and manage content across social media, email, website, and online advertising platforms.
• Monitor performance metrics, prepare reports, and make data-driven recommendations to optimize campaigns.
• Maintain the company website with timely updates for products, promotions, and events.
• Ensure consistent brand messaging across all digital channels.
• Research digital trends, competitor activity, and emerging tools to strengthen company presence.
• Collaborate with the merchandising team to align digital marketing with in-store promotions and seasonal initiatives.
• Partner with leadership to ensure marketing strategies support broader business objectives.
• Engage in interviewing and working with store associates, customers, and community members to gather content, testimonials, and stories that support digital campaigns, while demonstrating ethical conduct and maintaining credibility.
• Support community events and partnerships by leveraging digital platforms to increase visibility and participation.
• Oversee photography, video, and other creative assets for campaigns.
• Work safely and support prevention methods to minimize injury or loss, suggesting solutions to mitigate hazards.
• Perform other related duties as assigned by leadership.

Requirements

• Knowledge of digital marketing strategies, including social media, email, SEO/SEM, and paid advertising.
• Knowledge of current industry trends, best practices, and emerging digital platforms.
• Content creation skills, including writing, graphic design, and basic photography/videography.
• Ability to analyze data, interpret metrics, and prepare actionable reports.
• Strong ability to plan, organize, and manage multiple projects while meeting deadlines.
• Ability to exercise independent judgment and make strategic decisions aligned with business goals.
• Effective communication skills (verbal and written) with internal teams, vendors, and community partners.
• Ability to maintain brand consistency across platforms and adapt messaging for different audiences.
• Ability to collaborate with leadership, store teams, and external partners, while also working independently with minimal supervision.
• Ability to adapt quickly to changes in priorities, platforms, or business needs.
• Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred, or minimum 3+ years of professional experience in digital marketing or a related field in lieu of a bachelor’s degree.
• Demonstrated ability to manage campaigns independently and present results to leadership.
• Strong working knowledge of social media management, email marketing, SEO/SEM, and digital analytics.
• Proficiency with tools including Google Analytics, Meta Ads Manager, and website content management systems.
• Excellent written, visual, and verbal communication skills.
• Strong organizational skills to balance multiple priorities and deadlines.

Technologies

• Intranet, Internet, MS Office Suite, Google Suite
• Social media platforms and social media management
• Email marketing software
• Analytics and advertising (including Google Analytics and Meta Ads Manager)
• Website management systems and website content management systems
• Photography/videography equipment, photography, video, and graphic design tools

Compensation, hours, and location

• Salary: USD 50,000 to 55,000 per year
• Location: Honolulu, HI (onsite)
• Expected hours of work: Monday through Friday; weekends as needed for workshops, classes, and events; flexibility allowed with availability during office hours 8:00 a.m. to 5:00 p.m.; 40 hours per week

Travel and working scope

• Travel: Travel to stores (local, neighbor island, domestic and international travel) to meet desired objectives.
• Supervisory responsibility: No supervisory expectations; may serve as a coach and mentor for other roles in the department and company.

Work environment and physical demands

• Works under regular office conditions.
• Occasional exposure to heat and dust, hazardous equipment (box openers, scissors, staplers, paper cutter), and supplies (ink, glues, chemicals, paint).
• Routinely uses standard office equipment including computers, phones, photocopiers, filing cabinets, and fax machines.
• Regularly sits and works at a computer for extended periods.
• Occasional standing, walking, bending, and lifting up to 25 lbs (for equipment used for events and photo shoots), including engaging in store environment.
• Must be able to lift and carry items up to 25 pounds.