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Western Welding Academy Gillette, WY

Gillette, WY

Today

$90k - $105k/yr Full time Manager Marketing Brand Management

Western Welding Academy is seeking a Marketing Director to own the marketing strategy driving brand growth and student applications across channels.

Own the marketing strategy by building and executing a plan that grows reach, drives student applications, and lowers cost to acquire each new student
Lead brand direction to keep messaging strong, consistent, and clear across every channel while protecting brand reputation
Run integrated campaigns across digital, social, email, events, and more, managing budget and optimizing for ROI
Drive digital performance with oversight of SEO, SEM, paid ads, email, and content marketing while staying current on evolving tools and platforms
Lead social execution through engaging campaigns and high-quality video and photo content for TikTok, YouTube, Instagram, and Snapchat
Manage and mentor the marketing team by setting clear goals and coordinating outside vendors and agencies
Let data guide decisions using tracking, market research, and reporting to share results and recommendations with leadership

Bachelor’s degree in a relevant field (video, art, photography, sales, or graphic design preferred)
5+ years of marketing experience, including at least 3 years leading a team
Proven record building and executing marketing strategies that deliver results
Strong digital marketing skills with experience in social media and content creation
Video and photography aptitude, with hands-on capability
Leadership, communication, and people skills for team and stakeholder management
Analytical and problem-solving ability, comfortable managing multiple projects at once
Marketing automation and CRM experience using tools such as HubSpot or Salesforce
Plus: experience with Shopify, Aircall, ManyChat, or Klaviyo, and a background in psychology or consumer behavior

Free medical option: Cigna HDHP fully company-paid for you and your family
HSA contribution: $1,000 per year added when you choose the HDHP
Company-paid life insurance: $75,000 coverage at no cost to you
401(k) with match: match up to 3.5% of your pay
Dental and vision through Principal at low monthly cost
Unlimited PTO starting from your first day
Nine paid holidays, including Good Friday, Black Friday, and Christmas Eve
Mission impact: supporting life-changing careers and rebuilding America’s skilled workforce

Western Welding Academy is an equal opportunity employer
They consider applicants without regard to race, color, religion, sex, national origin, age, disability, or other protected status under law

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