Marketing Jobs in Elkhart, IN

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3d ago

Marketing and Brand Coordinator

Morenos roofing Elkhart, IN

Elkhart, IN

3d ago

$21 - $27/hr Full time Marketing Analytics Brand Management

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Job Description

Data-driven Marketing and Brand Coordinator accountable for executing campaigns, analyzing performance, and producing content to drive leads and grow the Morenos Roofing brand. Partners with external agencies and oversees website performance and ROI tracking.

Responsibilities

Lead and manage marketing initiatives across digital and traditional channels to ensure cohesive campaigns
Collaborate with external marketing vendors to align activities with Morenos Roofing goals
Maintain consistent branding, messaging, and customer experience across touchpoints
Monitor website performance, user experience, and lead flow to optimize conversions
Ensure website content reflects services, target audience, and conversion objectives
Identify opportunities to improve conversion rates and deepen customer engagement
Analyze data from tools such as Google Analytics and CRM systems
Track key metrics including website traffic, lead sources, conversion rates, and campaign results
Translate data into actionable insights and recommendations
Hold marketing partners accountable by asking informed, strategic questions
Report performance and insights to leadership in a clear, concise format
Assist with content planning for social channels, promotions, and campaigns
Ensure all marketing reflects company values and speaks effectively to homeowners

Requirements

Experience in digital marketing
Familiarity with Google Analytics and evaluating digital ad performance
Strong understanding of social media platforms and content trends
Basic website editing experience (WordPress or similar preferred)
Ability to analyze data and make actionable recommendations
Organized, self-driven, and consistent in execution
Highly proactive with a strong sense of initiative; does not wait for direction to act
Outgoing personality with readiness to engage with team members and customers for content creation
Willingness to learn the roofing industry to create relevant marketing content
3 years experience in social media, web development, Google Analytics (Required)

Technologies

Google Analytics
WordPress

Benefits

Paid time off
Professional development assistance

What this role is not

Not responsible for building websites

Bonus Skills

Experience in home services or construction industry
Photography and video editing skills
Knowledge of SEO and local search optimization

Work Structure

Daily execution of campaigns, content, and tracking
Weekly reporting and performance review
Collaboration with sales and leadership on strategy
Balanced focus between creative work and measurable outcomes

Location

Elkhart, IN 46514 (Required)

Language

Spanish (Preferred)

Pay

$21.00 - $27.00 per hour

Experience

3 years in social media, web development, Google Analytics (Required)

Work Location

In person

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