Assistant Director of Communications and Marketing

Glen Oaks Community College offers an onsite opportunity in Elkhart, Indiana, with a competitive salary range of USD 51,929 to 77,893 per year. The Assistant Director of Communications and Marketing leads digital content initiatives focused on the college website and social channels, guiding communications and marketing functions under the Executive Director. This role requires on-campus presence and occasional evenings or weekends, and it comes with a comprehensive benefits package designed to support employees and their families.

Benefits

• 401(k)
• 403(b)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• On-site gym
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Responsibilities

• Lead the strategy, creation, and ongoing maintenance of web content with focus on accuracy, clarity, SEO best practices, and ADA compliance.
• Plan, write, and edit website copy for academic programs, student services, events, and campaigns.
• Develop and optimize landing pages to support recruitment, engagement, and marketing initiatives.
• Serve as a CMS power user and trainer, guiding departments and enforcing brand and accessibility standards.
• Regularly audit the website for outdated content, broken links, and opportunities for structure improvements.
• Produce multimedia content (graphics, photos, videos, and written stories) for digital channels including the website, email, social media, and blogs.
• Plan and execute social media strategy and content calendars across platforms such as Facebook, Instagram, LinkedIn, and YouTube, aligning with institutional goals and storytelling needs.
• Collaborate with Admissions, Foundation, Academics, and Student Services to gather, develop, and publish digital content.
• Leverage AI tools to enhance content development, editing, and efficiency.
• Create compelling photo and video content that highlights student experiences, campus events, and institutional initiatives; deliver materials in a timely manner to support strategic storytelling.
• Monitor digital trends, user behavior, and analytics; report on performance and identify content improvements.
• Uphold the college brand, tone, and voice across all content and platforms.
• Assist in promoting on-campus events and initiatives, including coverage during evenings and weekends as needed.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
• Two years of experience in digital content creation and social media management, including engagement strategies and analytics.
• Experience with website CMS, SEO management, and user experience best practices.
• Demonstrated experience with content planning, copywriting, and publishing.
• Experience with Adobe Creative Suite, Canva, or similar tools.
• Strong photography and videography skills, including editing software.
• Excellent writing, grammar, and visual storytelling abilities.
• Ability to manage multiple projects, prioritize, and meet deadlines.

Technologies

• Adobe Creative Suite
• Canva
• Modern Campus CMS
• ChatGPT
• Custom GPTs
• AI image editors
• AI video editors
• Workflow automations

How to apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.