The Digital Marketing Coordinator role supports Bosch Group's HydraForce business by driving brand visibility and measurable results across SEO, PPC, content marketing, social media, and email campaigns. This onsite role in Lincolnshire, IL focuses on planning, execution, and data-driven optimization to strengthen the digital footprint.
Location
Lincolnshire, IL (onsite)
Salary
USD 65,000 - 80,000 per year
Requirements
- Bachelor's degree in Digital Marketing, Marketing, Liberal Arts; Masters degree in Marketing or MBA preferred
- Data-driven approach with the ability to measure and communicate impact
- Strong organizational, time management, coordination, and communication skills
- Proficiency with Microsoft Office (Word, Excel, PowerPoint)
- Strategic thinker capable of translating insights into actionable programs
- Strong partnership mindset with the ability to influence without direct authority
Job Description
The Digital Marketing Coordinator will assist in generating demand through search engine optimization, search engine marketing, and content marketing. The role involves collaborating with the content team to create and distribute high-quality content that leverages Large Language Models, HubSpot CRM content, and lead nurturing campaigns. It also includes management of the global social media calendar and providing website and digital marketing reporting alongside data-driven recommendations for optimization and improvement.
Responsibilities
- Propose and implement social media strategies across platforms such as LinkedIn, YouTube, and Facebook
- Create engaging content (text, image, video) tailored to each platform and audience
- Coordinate social media advertising campaigns, audience targeting, and budgeting
- Monitor social media trends, engage with followers, and analyze performance metrics
- Plan and execute email marketing campaigns supporting events, newsletters, promotions, and automated sequences using email platforms
- Segment email lists, personalize content, and run A/B tests on subject lines and CTAs
- Analyze email performance metrics (open rates, click-through rates, conversions) and optimize campaigns
- Perform keyword research to identify relevant terms and phrases
- Optimize website content, meta descriptions, titles, and other on-page elements for SEO
- Monitor website performance using Google Analytics and Google Search Console and identify areas for improvement
- Stay informed about algorithm updates and best practices
- Contribute to planning digital marketing campaigns across SEO, SEM, social media, email, content, and display advertising in alignment with goals
- Conduct market research and competitor analysis to identify opportunities
- Assist in setting KPIs for campaigns and track progress against goals
- Contribute to buyer personas and customer journeys; collaborate with the content team to plan and distribute high-quality content
- Leverage AI tools and Large Language Models to brainstorm ideas, generate drafts, optimize headlines, and craft social captions while preserving brand voice and factual accuracy
- Ensure content is SEO-friendly and aligned with campaign objectives; promote content across channels and maintain brand voice when using AI tools
- Regularly monitor, analyze, and report on the performance of all digital marketing campaigns
- Provide data-driven recommendations for optimization and present findings to stakeholders
Technologies
- HubSpot CRM
- Google Analytics
- Google Search Console
- LinkedIn
- YouTube
- Facebook
- Microsoft Office (Word, Excel, PowerPoint)
- Large Language Models (LLMs) and AI writing tools
Company Description
HydraForce, a Bosch Rexroth company under the compact Hydraulics umbrella, offers one of the most comprehensive lines of high‑quality hydraulic cartridge valves for mobile and industrial equipment markets. HydraForce designs and manufactures high‑performance valves that meet a wide range of machine design needs, with valves designed to fit common industry cavities. Bosch Rexroth, a global leader in drive and control technologies, supports customers across more than 30 industries with extensive experience and expertise in all drive and control technologies. Their teams address customer challenges with passion and persistence to deliver effective solutions.
Additional Information
Salary range is $65,000 to $80,000. Indefinite U.S. work authorization is required; future sponsorship for work authorization is not available.
