Content & Marketing Manager
Job Description
Flexible part-time role (15 to 20 hours per week) in Tempe, AZ (hybrid), focused on content execution, video production coordination, and performance-driven marketing campaigns. At The Murphy Group - AZ, you will work closely with an experienced real estate team leader, with support from existing administrative resources, AI tools, and established business systems. Filming requires in-person time at the Tempe office, with the rest of the work supporting planning, production, and publishing.
Compensation: $25 to $35 per hour (based on experience).
What you’ll own
You will drive end-to-end delivery across content and marketing initiatives, turning real estate expertise into educational, engaging materials and helping generate lead opportunities through coordinated campaigns.
- Manage a consistent content calendar across YouTube, Instagram, Facebook, TikTok, and other relevant platforms.
- Turn real estate expertise and ideas into educational content that supports lead generation.
- Use AI tools to research topics, develop outlines, prepare talking points, and repurpose content.
- Coordinate content creation, editing, scheduling, and publishing.
- Maintain a consistent brand voice across all platforms.
- Plan and coordinate regular video recording sessions.
- Prepare talking points and recording materials so the team leader is ready to film.
- Set up and operate cameras, lighting, microphones, and recording equipment at the Tempe office.
- Direct recording sessions and manage retakes as needed.
- Coordinate with an outside editor on editing, short-form clips, thumbnails, and publishing.
- Plan and execute targeted direct-mail campaigns, including coordinating with title companies for mailing lists.
- Manage postcard design, printing, and distribution.
- Create and test QR codes, landing pages, and other campaign assets.
- Explore additional marketing opportunities that support lead generation.
- Direct AI tools, administrative support, and outside vendors to complete marketing projects.
- Manage deadlines, schedules, deliverables, and maintain an organized marketing calendar.
- Track marketing expenses and campaign performance, monitor content engagement, inquiries, and appointments.
- Provide a simple monthly performance report and identify opportunities to improve results.
What you bring
- 5+ years of marketing experience with a record of owning execution end to end.
- Experience in content marketing, social media management, and campaign execution.
- Practical video production experience, including filming and coordinating editing.
- Strong project management and organizational skills.
- Experience using AI tools to streamline marketing workflows.
- Ability to coordinate remote team members and outside vendors.
- Strong communication skills and attention to detail.
- A proactive, resourceful approach to problem-solving and keeping projects moving without constant supervision.
- Real estate marketing experience is strongly preferred.
- Licensed or formerly licensed agents are encouraged to apply.
Technologies you’ll use
- AI tools
- YouTube
- TikTok
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