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Today

Digital Marketing Specialist

The MedEquip Shop Houston, TX

Houston, TX

Today

$52k - $67k/yr Full time Ai Marketing Ai Marketing Tools Content Marketing

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Job Description

The MedEquip Shop is hiring a Digital Marketing Specialist to drive organic growth across the website, search visibility, and social channels. This is a hands-on role focused on content, SEO, AEO for AI search experiences, and email marketing, all built to expand qualified traffic and turn it into customer and rental inquiries without relying on paid ads. If you enjoy owning results, translating technical topics into plain language, and improving performance over time, this onsite Houston opportunity may be a great fit.

What you’ll focus on

Write and publish blog posts, buying guides, and product or category copy that addresses real questions across CPAP, oxygen, mobility, hospital beds, incontinence, wound care, and more.
Own on-page and technical SEO: keyword research, meta titles and descriptions, internal linking, and performance improvements tied to site speed and Core Web Vitals, plus structured data/schema.
Apply Answer Engine Optimization (AEO) so content is structured for citation in AI search tools such as ChatGPT, Google AI Overviews, and Perplexity, using clear Q&A formatting, schema markup, and authoritative sourcing.
Maintain and update pages across the Shopify store, including product pages, collections, landing pages, and the blog.
Optimize product descriptions and category pages to improve both search visibility and conversion.
Coordinate basic site updates such as banners, seasonal promotions, and new collections with the content manager and photographer.
Plan and publish a consistent social cadence on Facebook, Instagram, and other relevant platforms.
Repurpose blog and product content into social-ready posts, using assets from the in-house photographer, and engage with comments or messages while monitoring brand mentions.
Build and manage email campaigns and automated flows including welcome series, abandoned cart, rental reminders, and subscription or reorder nudges for CPAP supplies and incontinence products.
Segment the list (retail customers vs. hospice or agency partners) and personalize messaging accordingly.
Track performance using open rates, click-through, and revenue attribution, then test and improve results over time.

What success looks like

Steady month-over-month growth in organic website traffic and rankings for priority terms.
Increased visibility in AI-generated answers for relevant customer questions (ChatGPT, Google AI Overviews, Perplexity).
Consistent, active social presence and a healthy, growing email list with strong engagement.
Measurable contribution to online leads, rental inquiries, and sales from organic channels.

Requirements

2+ years in digital marketing with hands-on experience in SEO, content writing, and social media.
Working knowledge of Shopify (product and collection management, basic theme edits, and blog publishing).
Familiarity with Google Search Console, Google Analytics 4, and one of SEMrush or Ahrefs, plus an email platform such as Klaviyo.
Strong, clear writing with the ability to turn technical or medical-equipment topics into plain-language, helpful content.
Curiosity about AEO and AI search and a willingness to keep up as search behavior changes.
Organized, self-directed, and comfortable owning a content calendar and meeting deadlines.
Bonus: experience marketing in healthcare, home medical equipment, or another regulated or considered-purchase category.

Compensation and location

Houston, TX (onsite)

USD 52,000 - 67,000 per year

Minimum 2 years of experience required

Benefits

401(k)
401(k) matching
Paid time off
Retirement plan

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1d ago

Marketing & Events Specialist

ServiceIQ Tampa, FL 🇺🇸 Remote

Tampa, FL

1d ago

Full time Marketing Ai Marketing Tools Brand Management

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Job Description

ServiceIQ is seeking a Tampa-based Marketing & Events Specialist to own the app marketing strategy from planning through execution and to run the company events program. The role is designed for a local presence due to in-person trade show and association attendance, and it operates as a build-it, team-of-one position supported by the leadership team.

Role Purpose

You will take end-to-end ownership of marketing for the app, building the strategies and campaigns that drive awareness and demand. You will also represent the company at industry events where general contractors gather, converting conversations into organized follow-up for the team.

Responsibilities

Own the full marketing strategy for the app, from planning through execution, across channels that align with an audience of general contractors.
Build and run campaigns that support awareness, demand, and lead generation for the product.
Create and schedule marketing content, including social posts, email, web copy, and campaign assets.
Manage and grow the social media presence and ensure consistent brand messaging across touchpoints.
Use AI tools to develop marketing plans and produce content quickly, then apply personal judgment to refine quality.
Track performance metrics, analyze results, and adjust campaigns to improve marketing effectiveness over time.
Own the events program from planning through follow-up, including industry trade shows and related appearances.
Represent ServiceIQ with industry associations, including ABC (Associated Builders and Contractors) and AGC (Associated General Contractors).
Support on-site event logistics including booth setup, materials, travel planning, schedules, and lead capture.
Work the event floor by starting conversations, connecting with the right people, and building rapport with prospects.
Organize event connections into follow-up for the team.
Learn the product thoroughly enough to speak confidently and explain why contractors should care.
Maintain accurate, aligned marketing and event messaging that reflects how the product works.

Requirements

Strong self-starter mindset with the ability to run the program independently and solve problems without step-by-step direction.
Comfort working with AI tools (such as ChatGPT and Claude) for marketing planning, content creation, and efficiency, as this is central to the role.
Personable and confident in person, including the ability to initiate conversations with strangers and build rapport quickly at events.
Ability to learn a product and communicate clearly to a business audience.
Willingness and ability to travel for events, mostly in Central Florida with occasional larger national shows.
Comfort operating on a fully remote team while maintaining organization and personal accountability.
Preferred degree in marketing, communications, event management, or a related field, or equivalent hands-on experience.
Bonus experience or interest including HubSpot, social media management tools, email marketing, or content creation, with any exposure from internships, school projects, or side work counting toward fit, plus an interest in SaaS, construction, or the field service industry.

Technologies

ChatGPT
Claude
HubSpot

Schedule and Reporting

This is a full-time, fully remote position reporting to the CEO, with support from the COO. Standard hours are Monday through Friday, 8:30 a.m. to 5:00 p.m., with occasional overtime based on event schedules and company needs.

Location

Based in Tampa, FL with remote work supported for the marketing and content responsibilities.

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3d ago

Digital Marketing Specialist / Social & Content

AssetLab Renton, WA

Renton, WA

3d ago

$26 - $30/hr Part time Marketing Ai Marketing Tools Communications

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Job Description

AssetLab is hiring a part-time Digital Marketing Specialist focused on social media and content for small business customers. This hybrid remote role in Renton, WA combines customer communication with social engagement, website and article writing, and practical use of AI and design tools.

Location and Schedule

Location: Hybrid remote in Renton, WA 98055
In-office: Three day in-office work week
Hours: Hourly as needed, typically around 20 hours per week
Job type: Part-time
Schedule: Flexible schedule

Compensation

Pay rate: $26.00 to $30.00 per hour
Hourly rate note: $30/hour depending on experience

Paid sick leave is included.

Key Responsibilities

Create social media content and engage with followers, including off-profile interactions
Write web pages and articles, including blogs and expertise articles
Use fluent English written and spoken communication for email, website, and online writing
Work in a process-based way
Use ChatGPT and other AI tools as part of the workday
Communicate with customers and collaborate to support digital marketing work
Help complete changes, implement small digital marketing projects, and support new website creation
Support marketing of AssetLab brands to align with marketing and sales goals
Set up new services for customers

Required Experience

Marketing experience: Three or more years working in marketing in a professional capacity
Digital marketing: 3 years (required)

Qualifications and Skills

Experience creating social media content and interacting with followers, including off-profile interactions
Experience writing web pages and articles such as blogs and expertise articles
Fluent English communication for email, website, and online writing
Basic graphic design techniques using Canva
Experience working process-based
Experience using ChatGPT and other AI tools as part of daily work
Customer communication and collaboration
Enjoy working directly with customers
Enjoy learning and improvement
Strong follow-through and personal accountability
Highly self-motivated
Comfort with a balanced mix of repeat process work and exploration
Morally guided, cheerful, and kind approach
Professional appearance and communication
Asks lots of questions
Internet and computer savvy: finding answers, learning online, and adopting new tools or apps
People-oriented: building relationships, guiding others, and supporting a positive work environment
Process oriented: following processes and helping tune or develop consistent processes
Curious mindset for learning and trying new things
Mix of visual design and technical strength

Tools and Technologies

ChatGPT
Canva

Benefits

Three day in-office work week
Job training and ongoing training and development
Expense reimbursement
Communications tools
Company laptop
Flexible schedule
Paid sick leave

Additional Interest Areas

Monthly or weekly email newsletter or marketing email design and send/management

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5d ago

Marketing Director

Austin Plastic Surgeon Austin, TX

Austin, TX

5d ago

Full time Manager Marketing Agentic Ai

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Job Description

Austin Plastic Surgeon is building a modern marketing engine that blends creative execution with accountable performance. In this role, you will quarterback strategy and stay hands-on day to day, leading a social-first, fast-moving team with strong support across benefits, professional growth, and performance-based compensation.

What you’ll own

You will set direction for the full marketing operation and ensure every channel ladders up to one clear strategy. The work spans social, ad creative for Meta and Google, SEO and AEO (traditional search plus AI answer engines), CRM and AI-driven lead follow-up, and weekly reporting tied directly to marketing outcomes.

Responsibilities

Manage and develop two in-house social media managers, creating content with them
Own ad creative across Meta and Google, including concepts, hooks, copy, and creative direction
Direct outside web and paid media teams so their work supports one strategy, while staying hands-on in deliverables
Oversee the website company and drive continual SEO improvement rather than letting it run on autopilot
Drive answer engine optimization so the practice shows up in AI search and answer engines such as ChatGPT, Google AI, and Perplexity
Track rankings for key procedures and locations, and push to win where you are not currently winning
Align content, site, and reputation toward a single goal: when people search for what the practice does, the business is the first result they see
Own the GoHighLevel CRM end to end
Build and run AI agents and automations for lead follow-up and patient nurture so leads do not go cold
Use AI tools daily to produce more, test faster, and work smarter across content and campaigns
Keep pipelines clean across surgery, medspa, and wellness
Track leads, conversions, cost per lead, cost per acquisition, ROAS, and retention
Report weekly and deliver a full monthly review
Identify which channels earn their spend and which ones should be cut
Translate marketing performance into plain language for providers, the sales team, and administration
Keep everyone aligned on what is working and what is changing
Act as connective tissue between content, sales, and operations

Requirements

Player-coach mindset: lead the team and stay hands-on in the work every day
Hands-on ad creative experience across Meta and Google including concepting, writing, direction, and performance readouts
AI-savvy and already using AI tools for content creation, automations, and faster execution
Strong understanding of SEO and AEO, with the ability to direct a website vendor to execute effectively
Hands-on CRM experience; GoHighLevel experience is a strong plus
Strong communication skills for managing people, directing vendors, and presenting to providers and executives
Detail-oriented with the ability to build clean reports and catch what others miss
Fluent in marketing data and comfortable making decisions from it
Organized enough to manage multiple teams, campaigns, and timelines
A cultural fit for a social-first, fast-moving environment obsessed with the brand

Technologies you’ll use

Meta, Google, Meta ads, Google pay-per-click
ChatGPT, Google AI, Perplexity
GoHighLevel, AI agents, AI tools, AI search
SEO, AEO

Benefits

Performance bonus tied to the marketing metrics you own
401(k)
Health insurance
Paid time off
Professional development assistance
Retirement plan
Full-time, on-site at the company’s Austin headquarters
Benefits discussed during the interview process

What success looks like

Measured on outcomes, not activity
More qualified leads
Higher consult-to-surgery conversion
Lower cost to acquire each patient
Accountable and traceable marketing spend
A practice that is scaling because the team knows which levers move the needle and the work is executed at a higher level

Nice to have

Experience in aesthetics, plastic surgery, medspa, or another luxury or high-consideration consumer brand
A track record creating content and scaling a brand on social
Hands-on history building AI-driven workflows and automations

Location: Austin, TX (on-site)

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