Digital Marketing Specialist

The MedEquip Shop is hiring a Digital Marketing Specialist to drive organic growth across the website, search visibility, and social channels. This is a hands-on role focused on content, SEO, AEO for AI search experiences, and email marketing, all built to expand qualified traffic and turn it into customer and rental inquiries without relying on paid ads. If you enjoy owning results, translating technical topics into plain language, and improving performance over time, this onsite Houston opportunity may be a great fit.

What you’ll focus on

• Write and publish blog posts, buying guides, and product or category copy that addresses real questions across CPAP, oxygen, mobility, hospital beds, incontinence, wound care, and more.
• Own on-page and technical SEO: keyword research, meta titles and descriptions, internal linking, and performance improvements tied to site speed and Core Web Vitals, plus structured data/schema.
• Apply Answer Engine Optimization (AEO) so content is structured for citation in AI search tools such as ChatGPT, Google AI Overviews, and Perplexity, using clear Q&A formatting, schema markup, and authoritative sourcing.
• Maintain and update pages across the Shopify store, including product pages, collections, landing pages, and the blog.
• Optimize product descriptions and category pages to improve both search visibility and conversion.
• Coordinate basic site updates such as banners, seasonal promotions, and new collections with the content manager and photographer.
• Plan and publish a consistent social cadence on Facebook, Instagram, and other relevant platforms.
• Repurpose blog and product content into social-ready posts, using assets from the in-house photographer, and engage with comments or messages while monitoring brand mentions.
• Build and manage email campaigns and automated flows including welcome series, abandoned cart, rental reminders, and subscription or reorder nudges for CPAP supplies and incontinence products.
• Segment the list (retail customers vs. hospice or agency partners) and personalize messaging accordingly.
• Track performance using open rates, click-through, and revenue attribution, then test and improve results over time.

What success looks like

• Steady month-over-month growth in organic website traffic and rankings for priority terms.
• Increased visibility in AI-generated answers for relevant customer questions (ChatGPT, Google AI Overviews, Perplexity).
• Consistent, active social presence and a healthy, growing email list with strong engagement.
• Measurable contribution to online leads, rental inquiries, and sales from organic channels.

Requirements

• 2+ years in digital marketing with hands-on experience in SEO, content writing, and social media.
• Working knowledge of Shopify (product and collection management, basic theme edits, and blog publishing).
• Familiarity with Google Search Console, Google Analytics 4, and one of SEMrush or Ahrefs, plus an email platform such as Klaviyo.
• Strong, clear writing with the ability to turn technical or medical-equipment topics into plain-language, helpful content.
• Curiosity about AEO and AI search and a willingness to keep up as search behavior changes.
• Organized, self-directed, and comfortable owning a content calendar and meeting deadlines.
• Bonus: experience marketing in healthcare, home medical equipment, or another regulated or considered-purchase category.

Compensation and location

Houston, TX (onsite)

USD 52,000 - 67,000 per year

Minimum 2 years of experience required

Benefits

• 401(k)
• 401(k) matching
• Paid time off
• Retirement plan