Austin, TX

Marketing Jobs in Austin, TX

3 jobs found

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4d ago

Director of Digital Marketing

OnPlace Austin, TX

Austin, TX

4d ago

$120k+/yr Full time Senior Analytics Campaign Management

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Job Description

OnPlace seeks a Director of Digital Marketing to lead portfolio-wide digital strategy across its OnPlace Collective residential master-planned communities in a hybrid Austin, TX setting.

Responsibilities

Develop and drive the portfolio-wide digital marketing strategy and lead a team to ensure each community maintains an on-brand, high-performing digital presence built on scalable templates.
Define channel strategy across paid search, paid social, programmatic display, SEO, email, and emerging AI channels; oversee execution, maintain strategic ownership, and translate insights into actionable next steps.
Create and sustain a master digital playbook that standardizes delivery for all client segments, ensuring consistent quality, strategic rigor, and efficient execution at scale.
Oversee a scalable community website infrastructure program and a custom design process, including rollout, adaptation, and ongoing management of community sites.
Manage website performance and lead capture efforts, including landing pages, UX improvements, and data accuracy, whether handled internally or by partners.
Own the martech stack (CRM, marketing automation, analytics, tag management, integrations) and ensure proper configuration, integration, and reliable data.
Set performance targets and KPIs for paid digital programs across all communities.
Review and approve project-specific media plans and budgets, ensuring spend efficiency, lead quality, and cost-per-sale metrics.
Maintain knowledge of audience targeting, bidding strategy, and campaign architecture to guide agency recommendations.
Direct SEO strategy portfolio-wide, including keyword architecture, on-page optimization, technical SEO standards, and local search performance.
Collaborate with content and creative teams to align digital content with search visibility and lead conversion goals.
Lead paid and organic social strategies in alignment with SEO to drive performance across traditional and AI-powered search channels.
Oversee the prospect database and CRM, ensuring leads are captured, segmented, and nurtured from first inquiry through contract.
Direct email marketing strategy, including welcome sequences, lifestyle nurture, event communications, and re-engagement campaigns within each community workflow.
Create, integrate, and deploy a digital sales strategy within HubSpot to support growth across the full client portfolio.
Define and direct the performance reporting framework: monthly dashboards, quarterly reviews, and ad hoc analysis tied to conversions.
Track the full funnel from initial conversion through visit, registration, and contract, using insights to optimize spend and strategy.
Maintain source attribution standards across the portfolio to tie marketing investment to sales results.
Serve as the primary internal liaison with the OnSpire agency team on digital matters, setting direction and ensuring accountability.
Build and manage an internal digital marketing team as the portfolio grows.
Act as a strategic advisor to community marketing leads and the leadership team on digital best practices, platform changes, and emerging opportunities.

Requirements

8+ years of digital marketing experience, including at least 3 years in a director-level or equivalent leadership role.
Experience building or scaling a multi-brand or multi-location digital marketing infrastructure; adept at managing agency relationships and holding partners accountable to performance outcomes.
Deep expertise across paid media platforms (Google Ads, Meta Ads Manager, programmatic DSPs), SEO tools (SEMrush, Ahrefs, or equivalent), and web analytics (GA4, Looker, or similar).
Hands-on experience with CRM platforms and marketing automation tools (Salesforce, HubSpot, or comparable systems), plus working knowledge of website management, tag management (GTM), and marketing data infrastructure.
Ability to think in systems, translate complex digital performance data into clear strategic recommendations for executive leadership, and manage multiple priorities across a large portfolio.

Technologies

Google Ads
Meta Ads Manager
Programmatic DSPs
SEMrush
Ahrefs
Google Analytics 4
Looker
Salesforce
HubSpot
Google Tag Manager

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance

Success Metrics

Within 90 days, identify internal and external partners, establish a foundational framework, and begin HubSpot deployment to support scalable workflows across a 20+ community portfolio; complete an initial digital marketing launch with a defined ad placement strategy and HubSpot reporting approach.
Within five months, standardize the digital playbook across active projects, implement the reporting framework, and achieve consistent performance metrics tracking.
By the end of 2026, operate the integrated marketing system at full capacity, with infrastructure, processes, and team in place to onboard new projects and clients smoothly.

Preferred Qualifications

Experience in real estate, homebuilding, or master-planned community marketing environments.
Familiarity with long-cycle, high-consideration consumer marketing and multi-location local marketing strategies.
Experience building and leading internal digital teams alongside external agency partners.

Compensation & Benefits

Salary: USD 120,000 per year
Performance bonus tied to portfolio-level marketing and sales outcomes
Benefits package including health, dental, vision, and 401(k)
Hybrid position based in Texas or Florida with occasional travel

License / Certification

Driver's License (Required)

Willingness to Travel

25% travel (Preferred)

Work Location

In person

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4d ago

MARKETING COORDINATOR

Hyatt Lifestyle Group Austin Hub Austin, TX

Austin, TX

4d ago

Full time Marketing Brand Management Business Development

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Job Description

Temporary Marketing Coordinator position onsite in Austin, TX supporting Hyatt Lifestyle Group's Austin hub for approximately 6-8 weeks.

Responsibilities

Support marketing and branding initiatives across promotions, collateral production, digital channels, events, public relations, partnerships, email campaigns, and creative design tasks.
Contribute to the creation and organization of brand-wide presentations and decks used for business development, owner briefings, and new initiatives.
Assist in compiling post-event recap reports and contribute to monthly marketing performance updates.
Join brainstorming sessions for campaigns, partnerships, and creative projects.
Facilitate monthly marketing meetings with properties as needed.
Maintain vanity hotel websites with regular updates.
Photograph select marketing assets for F&B specials, retail, events, and related needs.
Coordinate large scale photoshoots, including creating shot lists, coordinating with property teams to secure props, and ensuring on-brand photography on set.
Support the development of the social media strategy in collaboration with the content team.
Gain exposure to marketing disciplines across Graphics, Social, Copy Direction, Art Direction and Retail.
Assist with paid media efforts by supporting campaign setup, updating targeting, and monitoring performance.
Support database growth initiatives such as sweepstakes, brand collaborations, and paid marketing activities.
Create and manage content workflows, scheduling, posting, engagement, and monitoring for brand social channels (Instagram, Facebook, etc.).
Assist influencer partnerships by screening inquiries, coordinating with properties, drafting agreements, and evaluating content performance.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
Proven organizational abilities with strong multitasking and deadline-management skills.
Strong written and verbal communication proficiency.
Advanced skills in PowerPoint and Excel; familiarity with InDesign and Photoshop is beneficial.
Interest in hospitality, branding, and digital marketing.

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12d ago

Senior Marketing Manager

Sage Hospitality Austin, TX

Austin, TX

12d ago

Full time Marketing Campaign Management Content Marketing

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Job Description

Senior Marketing Manager for Hotel Van Zandt in Austin, TX, overseeing the development and execution of online marketing programs, websites, social media, SEO and content under the Director of Sales and Marketing.

Responsibilities

Lead marketing strategy, campaign oversight, and the brand's digital footprint.
Design and implement integrated marketing plans that align with business goals and support both rooms and food and beverage offerings.
Oversee online presence by producing unique, engaging content for branded hotel sites, vanity sites, corporate sites and third party listings.
Collaborate with designated hotels and agencies to optimize hotel websites using current SEO best practices and back property initiatives that reinforce identity and positioning, with timely execution.
Direct, manage or assist designated hotels and agencies across online and digital marketing areas including website development, online marketing, paid social and email campaigns.
Leverage reporting from agencies, brands and Google Analytics to improve content and marketing initiatives and inform decisions.
Recommend new reporting and changes in response to technology, CMS updates, social networks and evolving business needs.
Direct or assist in developing breakthrough creative materials for online and offline channels that support corporate and property marketing goals.
Lead messaging and concepting, and oversee agency creative direction.
Apply current search engine optimization strategies to optimize visibility.
Use content management systems to update hotel websites.
Manage influencer stay programs and coordinate with public relations teams.
Guide campaign content and creative direction.
Analyze marketing KPIs and provide actionable insights to the Director of Sales and Marketing.
Create and refresh visual assets regularly.
Capture and curate real time content to sustain ongoing updates.
Proficient with Adobe Creative Suite (Photoshop, Illustrator, Acrobat) and Canva.
Experience in marketing or graphic design, preferably within hospitality or lifestyle sectors.
Administrative familiarity with social media platforms including Facebook, Twitter and YouTube.

Requirements

Minimum of six years of experience in a marketing role.
Hospitality marketing experience in the Austin market is required.
Strong interpersonal, verbal and written communication skills.
Excellent reading and writing comprehension for reviewing letters, contracts and proposals.
Effective negotiation abilities.
Exceptional attention to detail and multitasking capability.
Professional appearance and demeanor.
Computer literacy with MS Word for Windows.
Ability to communicate across levels and manage multiple tasks with sound time management.
Four year college degree or equivalent education or experience.

Technologies

Google Analytics
Adobe Creative Suite including Photoshop, Illustrator and Acrobat
Canva
Content Management Systems (CMS)
Facebook
Twitter
YouTube
Microsoft Word for Windows

Benefits

Eligible to participate in Sage bonus plan
Unlimited paid time off
Medical, dental and vision insurance
Eligible to participate in the Company’s 401(k) program with employer matching
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid FMLA leave for up to 12 weeks
Employee Assistance Program
Great discounts on Hotels, Restaurants, and much more

Education/Formal Training

Four year college degree or equivalent education/experience

Experience

Minimum of 6 years in a marketing position; hospitality experience in the Austin market is required

Knowledge/Skills

Strong interpersonal, verbal and written communication skills
Ability to read manager letters and assist with contracts and proposals
Effective negotiation skills
Strong attention to detail and multitasking
Professional appearance and conduct
Proficiency with MS Word for Windows
Ability to communicate at all levels and manage multiple tasks with time management

Physical Demands

Occasional standing
Occasional lifting and carrying of files and office items up to 25 lbs

Environment

Predominantly indoor office environment (approximately 95%)

Location

Hotel Van Zandt, 605 Davis St, Austin, TX
Onsite in Austin, Texas

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Marketing Jobs in Austin, TX

Director of Digital Marketing

MARKETING COORDINATOR

Senior Marketing Manager

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