Marketing Director

Austin Plastic Surgeon is building a modern marketing engine that blends creative execution with accountable performance. In this role, you will quarterback strategy and stay hands-on day to day, leading a social-first, fast-moving team with strong support across benefits, professional growth, and performance-based compensation.

What you’ll own

You will set direction for the full marketing operation and ensure every channel ladders up to one clear strategy. The work spans social, ad creative for Meta and Google, SEO and AEO (traditional search plus AI answer engines), CRM and AI-driven lead follow-up, and weekly reporting tied directly to marketing outcomes.

Responsibilities

• Manage and develop two in-house social media managers, creating content with them
• Own ad creative across Meta and Google, including concepts, hooks, copy, and creative direction
• Direct outside web and paid media teams so their work supports one strategy, while staying hands-on in deliverables
• Oversee the website company and drive continual SEO improvement rather than letting it run on autopilot
• Drive answer engine optimization so the practice shows up in AI search and answer engines such as ChatGPT, Google AI, and Perplexity
• Track rankings for key procedures and locations, and push to win where you are not currently winning
• Align content, site, and reputation toward a single goal: when people search for what the practice does, the business is the first result they see
• Own the GoHighLevel CRM end to end
• Build and run AI agents and automations for lead follow-up and patient nurture so leads do not go cold
• Use AI tools daily to produce more, test faster, and work smarter across content and campaigns
• Keep pipelines clean across surgery, medspa, and wellness
• Track leads, conversions, cost per lead, cost per acquisition, ROAS, and retention
• Report weekly and deliver a full monthly review
• Identify which channels earn their spend and which ones should be cut
• Translate marketing performance into plain language for providers, the sales team, and administration
• Keep everyone aligned on what is working and what is changing
• Act as connective tissue between content, sales, and operations

Requirements

• Player-coach mindset: lead the team and stay hands-on in the work every day
• Hands-on ad creative experience across Meta and Google including concepting, writing, direction, and performance readouts
• AI-savvy and already using AI tools for content creation, automations, and faster execution
• Strong understanding of SEO and AEO, with the ability to direct a website vendor to execute effectively
• Hands-on CRM experience; GoHighLevel experience is a strong plus
• Strong communication skills for managing people, directing vendors, and presenting to providers and executives
• Detail-oriented with the ability to build clean reports and catch what others miss
• Fluent in marketing data and comfortable making decisions from it
• Organized enough to manage multiple teams, campaigns, and timelines
• A cultural fit for a social-first, fast-moving environment obsessed with the brand

Technologies you’ll use

• Meta, Google, Meta ads, Google pay-per-click
• ChatGPT, Google AI, Perplexity
• GoHighLevel, AI agents, AI tools, AI search
• SEO, AEO

Benefits

• Performance bonus tied to the marketing metrics you own
• 401(k)
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Full-time, on-site at the company’s Austin headquarters
• Benefits discussed during the interview process

What success looks like

• Measured on outcomes, not activity
• More qualified leads
• Higher consult-to-surgery conversion
• Lower cost to acquire each patient
• Accountable and traceable marketing spend
• A practice that is scaling because the team knows which levers move the needle and the work is executed at a higher level

Nice to have

• Experience in aesthetics, plastic surgery, medspa, or another luxury or high-consideration consumer brand
• A track record creating content and scaling a brand on social
• Hands-on history building AI-driven workflows and automations

Location: Austin, TX (on-site)