Perplexity Marketing Jobs

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Marketing Director

Austin Plastic Surgeon Austin, TX

Austin, TX

Today

Full time Manager Marketing Agentic Ai

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Job Description

Austin Plastic Surgeon is building a modern marketing engine that blends creative execution with accountable performance. In this role, you will quarterback strategy and stay hands-on day to day, leading a social-first, fast-moving team with strong support across benefits, professional growth, and performance-based compensation.

What you’ll own

You will set direction for the full marketing operation and ensure every channel ladders up to one clear strategy. The work spans social, ad creative for Meta and Google, SEO and AEO (traditional search plus AI answer engines), CRM and AI-driven lead follow-up, and weekly reporting tied directly to marketing outcomes.

Responsibilities

Manage and develop two in-house social media managers, creating content with them
Own ad creative across Meta and Google, including concepts, hooks, copy, and creative direction
Direct outside web and paid media teams so their work supports one strategy, while staying hands-on in deliverables
Oversee the website company and drive continual SEO improvement rather than letting it run on autopilot
Drive answer engine optimization so the practice shows up in AI search and answer engines such as ChatGPT, Google AI, and Perplexity
Track rankings for key procedures and locations, and push to win where you are not currently winning
Align content, site, and reputation toward a single goal: when people search for what the practice does, the business is the first result they see
Own the GoHighLevel CRM end to end
Build and run AI agents and automations for lead follow-up and patient nurture so leads do not go cold
Use AI tools daily to produce more, test faster, and work smarter across content and campaigns
Keep pipelines clean across surgery, medspa, and wellness
Track leads, conversions, cost per lead, cost per acquisition, ROAS, and retention
Report weekly and deliver a full monthly review
Identify which channels earn their spend and which ones should be cut
Translate marketing performance into plain language for providers, the sales team, and administration
Keep everyone aligned on what is working and what is changing
Act as connective tissue between content, sales, and operations

Requirements

Player-coach mindset: lead the team and stay hands-on in the work every day
Hands-on ad creative experience across Meta and Google including concepting, writing, direction, and performance readouts
AI-savvy and already using AI tools for content creation, automations, and faster execution
Strong understanding of SEO and AEO, with the ability to direct a website vendor to execute effectively
Hands-on CRM experience; GoHighLevel experience is a strong plus
Strong communication skills for managing people, directing vendors, and presenting to providers and executives
Detail-oriented with the ability to build clean reports and catch what others miss
Fluent in marketing data and comfortable making decisions from it
Organized enough to manage multiple teams, campaigns, and timelines
A cultural fit for a social-first, fast-moving environment obsessed with the brand

Technologies you’ll use

Meta, Google, Meta ads, Google pay-per-click
ChatGPT, Google AI, Perplexity
GoHighLevel, AI agents, AI tools, AI search
SEO, AEO

Benefits

Performance bonus tied to the marketing metrics you own
401(k)
Health insurance
Paid time off
Professional development assistance
Retirement plan
Full-time, on-site at the company’s Austin headquarters
Benefits discussed during the interview process

What success looks like

Measured on outcomes, not activity
More qualified leads
Higher consult-to-surgery conversion
Lower cost to acquire each patient
Accountable and traceable marketing spend
A practice that is scaling because the team knows which levers move the needle and the work is executed at a higher level

Nice to have

Experience in aesthetics, plastic surgery, medspa, or another luxury or high-consideration consumer brand
A track record creating content and scaling a brand on social
Hands-on history building AI-driven workflows and automations

Location: Austin, TX (on-site)

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