Regional Marketing Director

Own regional marketing strategy that ties business goals to measurable campaigns across digital and traditional channels.

Key Responsibilities

• Build regional marketing plans and budgets, balancing B2B marketing, demand generation, performance marketing, and brand priorities.
• Lead and develop marketing, advertising, or public relations teams; drive cross-functional collaboration and marketing project management.
• Manage multichannel campaigns including content marketing, SEO, social media marketing, social media advertising, Facebook Advertising, email marketing, print advertising, and Google AdWords.
• Oversee content writing, graphic design, and advertising sales materials; use Adobe Creative Suite to maintain consistent creative across campaigns.
• Measure results using web analytics reporting with Google Analytics and CRM systems; use data-driven decision making to improve performance.
• Select and implement marketing automation tools, manage campaign workflows, and partner with product management and sales.

Requirements

• Experience in marketing management, digital marketing, marketing campaign management, and team leadership.
• Working knowledge of marketing automation, CRM systems, analytics, research, and budgeting.
• Ability to plan and evaluate campaigns across digital and traditional channels; familiarity with SEO, content marketing, and demand generation.
• Strong communication, content writing, and cross-functional collaboration skills.
• Preferred: experience with Adobe Creative Suite, Google Analytics, Google AdWords, and Facebook Advertising; advertising sales experience is an asset.

Tools & Technologies

• Adobe Creative Suite
• Google Analytics
• CRM systems
• Marketing automation tools
• SEO
• Facebook Advertising
• Google AdWords

Benefits

• 401(k)
• Health insurance
• Paid time off

Location: Miami, FL (onsite)

Work style: In person

Compensation: USD 80,000 - 96,000 per year