Director of Marketing

FloresHR, LLC is hiring a Director of Marketing to lead the marketing function in a high-impact, hands-on capacity. Reporting directly to the CEO, you will shape and execute go-to-market strategy while building the systems that connect marketing activity to sales pipeline results across traditional, digital, and AI-driven channels.

This hybrid role is based in Charlotte, NC and includes operating as both a strategist and an executor, partnering closely with sales, product, and executive leadership as the company evolves.

What you’ll do

• Build the sales and marketing growth engine by designing and running the connection between marketing and sales, including lead scoring and routing, sales enablement content, and closed-loop reporting from campaign to closed deal.
• Drive near-term pipeline impact by identifying and executing quick wins that improve conversion on active opportunities while longer-term systems are built.
• Support go-to-market strategy by defining and executing GTM plans in coordination with sales leadership and the executive team, including segmentation, positioning, and launch strategy for current and future offerings.
• Build brand recognition with a multi-channel brand strategy that increases visibility and credibility with HR and benefits decision-makers.
• Grow qualified traffic and discoverability by maximizing visibility across SEO/SEM, AI-driven search and assistants, and emerging channels.
• Apply AI across marketing operations to scale content creation, campaign execution, and reporting, increasing output and speed without requiring a large internal team.
• Partner on enterprise change management as products and capabilities evolve, ensuring the market is accurately informed and sales has what it needs to sell effectively.
• Partner across the product lifecycle by working with product leadership from early development through launch and providing a marketing perspective at each stage.
• Manage agency and vendor partnerships to extend execution capacity and deliver against the strategy you set.
• Perform other duties as assigned, while maintaining quality work that reflects and promotes the company’s core values.

What you’ll bring

• 5+ years of progressive marketing experience, including B2B marketing in a growth-stage or fast-scaling company.
• Proven experience building or significantly improving the marketing-to-sales connection, including lead scoring, routing, and sales enablement content.
• Ability to operate as a hands-on individual contributor while directing external agencies or vendors to extend capacity.
• Working fluency with SEO/SEM and an informed point of view on AI-driven search and discoverability.
• Practical experience using AI tools for content creation, marketing automation, or campaign execution.
• Experience developing and managing a marketing budget that balances investment with value.
• Strong written and verbal communication skills and the ability to work effectively with sales, product, and executive stakeholders.
• Customer-service mindset and an understanding of its value.

Tools and technologies

• SEO/SEM, AI tools, marketing automation
• Outlook, Word, Excel
• Phone, copy machine, printer

Employment details

• Job type: FT
• Location: Charlotte, NC (hybrid, 3+ days in office)

Work environment

• Standard work hours: Monday through Friday, 8:30 a.m. to 5 p.m. ET with an hour lunch.
• Other schedules may be approved by managers.
• Professional hybrid office environment based out of the Charlotte office (off West Morehead), with 3+ days in office.
• Mostly sedentary role with prolonged periods sitting at a desk and working on a computer.
• Uses additional tools such as a phone, copy machine, and printer.
• Frequent communication with FloresHR team members and candidates, requiring clear exchange of accurate information.

Benefits

• Competitive medical, dental, and vision benefits for employees and their families
• Company funded HSA’s
• Pre- and Post-tax 401k’s with a company match up to 5%
• Life Insurance
• Accident Insurance
• Pet insurance
• Monday - Friday schedule
• Generous vacation policy
• Life Balance Reimbursement Plan
• Volunteer program