Director of Marketing

As Director of Marketing at pc/nametag, you will own and execute the company’s integrated marketing strategy. The role focuses on demand generation, brand and messaging, and search visibility across traditional and AI-driven discovery, while partnering closely with Product Innovation and Development to support growth.

What You’ll Do

• Own and deliver an integrated marketing strategy that converts business objectives, customer insights, campaign analytics, and industry trends into a marketing roadmap and calendar.
• Drive lead and revenue growth across paid search, email, SEO/SEM, content, social, affiliate, and direct mail, emphasizing measurable results and strong return on investment.
• Steward the pc/nametag brand by shaping positioning, messaging, and creative direction across all customer touchpoints.
• Lead search strategy for SEO and Generative/Answer Engine Optimization (GEO/AEO) to increase qualified traffic and strengthen visibility across traditional and AI-driven search.
• Lead, develop, and inspire a high-performing marketing team by setting priorities, providing strategic direction, ensuring high-quality work, and building team capabilities.
• Partner with Product Innovation through the new product development process to create positioning, launch plans, and campaigns that support product adoption and attract new customers.
• Partner with Development to optimize the e-commerce experience, ensuring brand, content, and campaigns support conversion and an effective customer journey.
• Establish KPIs and SMART goals, publish monthly reporting, and apply performance data to improve marketing effectiveness over time.
• Direct the strategy and effective use of the marketing technology stack, including marketing automation, CRM, analytics, search, review, and social platforms to improve acquisition, engagement, and marketing efficiency.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a closely related field.
• 7+ years of progressive marketing experience with demonstrated ownership of strategy and multi-channel campaign execution.
• 3+ years of people leadership experience, including coaching, mentoring, and developing high-performing teams.
• Proven experience building and executing integrated marketing strategies across email, social, SEO, SEM/PPC, content, and direct mail.
• Data-driven mindset with the ability to translate analytics into business decisions and demonstrate marketing ROI.
• Working knowledge of marketing automation, CRM, and web analytics platforms, including Google Analytics, Search Console, and Tag Manager.
• Strong understanding of e-commerce and the digital buyer journey, with the ability to partner effectively with technical and web development teams.
• Strong verbal communication and executive presentation skills, including the ability to present recommendations, results, and strategy to executive leadership.
• Strong project management and prioritization skills to manage multiple initiatives in a fast-moving environment.
• Collaborative, forward-thinking leadership style with the ability to influence others and champion change.

Technologies

• Google Analytics
• Search Console
• Tag Manager
• HubSpot Marketing Hub
• Marketing automation
• CRM
• Analytics
• Review platforms
• Social platforms

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
• 11 paid holidays
• Competitive Pay
• Bonus Plan
• Hybrid Environment
• Generous PTO starting at 16 days per year
• Comprehensive Benefits

Even Better If You Bring

• Experience marketing within B2B, print, promotional products, e-commerce, or an events-related industry.
• Familiarity with SEO, GEO/AEO, and evolving search-visibility strategies.
• Experience with HubSpot Marketing Hub or comparable marketing automation and CRM platforms.
• Experience managing external agencies, partners, and vendors.

Location

• Work location: Hybrid remote in Verona, WI 53593
• Ability to commute: Verona, WI 53593 (Required)
• Ability to relocate: Verona, WI 53593 (Relocate before starting work, Required)