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Director of Marketing

pc/nametag Verona, WI

Verona, WI

Today

Full time Manager Marketing Brand Management

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Job Description

As Director of Marketing at pc/nametag, you will own and execute the company’s integrated marketing strategy. The role focuses on demand generation, brand and messaging, and search visibility across traditional and AI-driven discovery, while partnering closely with Product Innovation and Development to support growth.

What You’ll Do

Own and deliver an integrated marketing strategy that converts business objectives, customer insights, campaign analytics, and industry trends into a marketing roadmap and calendar.
Drive lead and revenue growth across paid search, email, SEO/SEM, content, social, affiliate, and direct mail, emphasizing measurable results and strong return on investment.
Steward the pc/nametag brand by shaping positioning, messaging, and creative direction across all customer touchpoints.
Lead search strategy for SEO and Generative/Answer Engine Optimization (GEO/AEO) to increase qualified traffic and strengthen visibility across traditional and AI-driven search.
Lead, develop, and inspire a high-performing marketing team by setting priorities, providing strategic direction, ensuring high-quality work, and building team capabilities.
Partner with Product Innovation through the new product development process to create positioning, launch plans, and campaigns that support product adoption and attract new customers.
Partner with Development to optimize the e-commerce experience, ensuring brand, content, and campaigns support conversion and an effective customer journey.
Establish KPIs and SMART goals, publish monthly reporting, and apply performance data to improve marketing effectiveness over time.
Direct the strategy and effective use of the marketing technology stack, including marketing automation, CRM, analytics, search, review, and social platforms to improve acquisition, engagement, and marketing efficiency.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a closely related field.
7+ years of progressive marketing experience with demonstrated ownership of strategy and multi-channel campaign execution.
3+ years of people leadership experience, including coaching, mentoring, and developing high-performing teams.
Proven experience building and executing integrated marketing strategies across email, social, SEO, SEM/PPC, content, and direct mail.
Data-driven mindset with the ability to translate analytics into business decisions and demonstrate marketing ROI.
Working knowledge of marketing automation, CRM, and web analytics platforms, including Google Analytics, Search Console, and Tag Manager.
Strong understanding of e-commerce and the digital buyer journey, with the ability to partner effectively with technical and web development teams.
Strong verbal communication and executive presentation skills, including the ability to present recommendations, results, and strategy to executive leadership.
Strong project management and prioritization skills to manage multiple initiatives in a fast-moving environment.
Collaborative, forward-thinking leadership style with the ability to influence others and champion change.

Technologies

Google Analytics
Search Console
Tag Manager
HubSpot Marketing Hub
Marketing automation
CRM
Analytics
Review platforms
Social platforms

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
11 paid holidays
Competitive Pay
Bonus Plan
Hybrid Environment
Generous PTO starting at 16 days per year
Comprehensive Benefits

Even Better If You Bring

Experience marketing within B2B, print, promotional products, e-commerce, or an events-related industry.
Familiarity with SEO, GEO/AEO, and evolving search-visibility strategies.
Experience with HubSpot Marketing Hub or comparable marketing automation and CRM platforms.
Experience managing external agencies, partners, and vendors.

Location

Work location: Hybrid remote in Verona, WI 53593
Ability to commute: Verona, WI 53593 (Required)
Ability to relocate: Verona, WI 53593 (Relocate before starting work, Required)

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