Senior Manager, Digital Marketing

Pinch A Penny is seeking a Senior Manager, Digital Marketing to act as the internal owner of its digital marketing ecosystem. This onsite role in Clearwater, FL brings together national and local performance marketing, lifecycle email, local search, and measurement that connects digital activity to retail traffic, service leads, and franchise growth.

What you’ll be responsible for

• Develop and execute an integrated digital marketing strategy that increases brand awareness, drives retail store traffic, generates qualified pool service leads, and supports franchise development.
• Lead national and local initiatives that help franchisees acquire new customers while strengthening the Pinch A Penny brand.
• Own the digital marketing ecosystem across SEO, paid media, email, social, website content, and analytics, coordinating clearly defined roles and shared priorities with agency partners, platforms, internal teams, and franchise stakeholders.
• Set campaign objectives, budgets, KPIs, and performance benchmarks across all digital channels.
• Oversee local SEO efforts including visibility in organic and local search, plus Google Business Profile optimization, location pages, directory management, local listings, and reputation management.
• Build scalable local standards, playbooks, reporting, and programs so franchisees can improve customer acquisition while maintaining brand consistency.
• Optimize website content and local landing pages to improve search rankings and conversion rates, including ongoing recommendations based on customer behavior and analytics.
• Own paid media strategy and execution across Google Search, Performance Max, Local Services Ads, Display, YouTube, Meta paid social, and retargeting, including audience strategy, testing, creative optimization, and measurement.
• Partner with franchisees and field Operations to drive adoption and execution, and collaborate with the Brand Marketing team on integrated digital campaigns across email, social, and website channels.
• Own the lifecycle email roadmap supporting acquisition, retention, promotions, service reminders, and loyalty initiatives, aligned with customer segmentation and A/B testing.
• Ensure CRM and campaign data connect to measurable funnel outcomes for both consumer and franchise development in partnership with functional owners.
• Partner with Agency and IT teams to optimize website performance, user experience, and conversion paths, and own the digital conversion roadmap with shared accountability for website, landing-page, SEO, and CRO priorities.
• Track and report on key KPIs such as website traffic, organic and local search visibility, store-intent actions and retail traffic attribution, BOPIS orders and revenue, qualified service leads and cost per lead, recurring service account acquisition, franchise qualified leads and conversion, ROAS, customer acquisition cost, and email performance.
• Use GA4, Google Search Console, Google Business Profile Insights, CRM reporting, and other analytics tools to identify optimization opportunities and translate results into actionable insights for senior leadership.
• Forecast performance and manage budgets to achieve growth and ROI objectives, with measurement frameworks that link digital activity to downstream business outcomes.

What you’ll bring

• Bachelor’s degree in Business Administration, Digital Marketing, or related field.
• 5–8 years of progressive digital marketing experience with demonstrated success driving customer acquisition and lead generation.
• Experience managing SEO, local SEO, paid search, paid social, email marketing, and digital analytics.
• Experience with franchise, retail, multi-location, home services, or consumer brands is preferred.
• Strong understanding of Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Business Profile, CRM platforms, and marketing automation tools.
• Experience managing agency relationships and digital marketing budgets.
• Strong analytical skills, with the ability to turn data into strategic recommendations.
• Excellent communication, organization, and project management skills.
• Ability to work cross-functionally in a fast-paced marketing environment.

Benefits

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs
• 401(k) with generous company match
• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)
• 100% employer paid Life Insurance and Long-Term Disability Insurance
• Paid Parental Leave
• Fully Funded Tuition Education Programs
• Employee Stock Purchase Plan
• Excellent career advancement and training opportunities to support career growth
• Employee Discounts and much more!

Location

Pinch A Penny Administration; 6385 150th Ave N., Clearwater, FL 33760. This is an on-site role in Clearwater, FL.

Additional encouragement

Bilingual, military, military spouses, and veteran applicants are strongly encouraged to apply. Pinch A Penny understands the uniqueness of hiring military personnel and veterans and will support applicants in the time of duty or with the transition into new civilian professions.