Director, Digital Performance Marketing

Drive paid digital performance across multiple local markets by leading strategy, budgets, and optimization to turn ad spend into qualified leads and revenue growth.

Responsibilities

• Own Window Nation paid digital marketing strategy to generate qualified leads and revenue growth
• Lead paid search expertise for Google Ads, Microsoft Advertising (Bing Ads), and Google Local Services Ads, while overseeing paid social, display, and video
• Manage a seven-figure monthly media budget
• Coach two specialists and guide agency and vendor partners across multiple local markets
• Track lead volume, CPL, and budget pacing, connecting paid click performance to qualified opportunities, in-home appointments, and sales
• Manage channel-level forecasting, pacing, and bidding strategy across markets
• Use performance data to determine where to invest and when to shift spend
• Stay hands-on with campaign structure, keyword research, audience targeting, creative optimization, and performance analysis
• Lead A/B testing across ads and landing pages to improve conversion rates and ROAS
• Delegate daily execution while maintaining platform expertise to troubleshoot, upskill the team, and address performance gaps
• Partner with Sales, the call center, SEO, CRO, Web Development, and Creative to improve the path from paid click to lead, appointment, and sale
• Build and maintain consistent processes as the team evolves
• Collaborate with a marketing technology lead on campaign tagging, UTMs, conversion tracking, and CRM attribution in Microsoft Dynamics
• Validate data flows with technical partners supporting system setup and integrations
• Present plans and results to executives
• Evaluate advertising opportunities across YouTube, Demand Gen, Amazon Prime video advertising, Connected TV (CTV), Nextdoor, Thumbtack, Angi, and emerging platforms
• Ensure campaigns align with privacy requirements and advertising guidelines

Requirements

• Bachelor's degree in marketing, business, or a related field
• 7+ years of hands-on experience managing paid media campaigns across search, social, display, and video
• 3+ years in a leadership or management role, including direct reports and/or agency management
• Proven experience managing paid media budgets of $1M+ monthly across multiple channels

Technologies

• Google Ads
• Microsoft Advertising (Bing Ads)
• Google Local Services Ads
• Meta Ads Manager
• Meta Business Suite
• TikTok
• YouTube
• Google Analytics 4 (GA4)
• Microsoft Dynamics
• Microsoft Excel
• Power BI

Benefits

• Competitive pay and performance-based bonus opportunities
• Full benefits package including medical, dental, vision, life, and 401(k) retirement options
• Paid time off
• Growth opportunities within a rapidly expanding company
• Supportive team culture where your contributions matter

Preferred Qualifications

• Recent hands-on account management with strong paid search expertise in Google Ads, Bing Ads, and Google Local Services Ads; working knowledge of Meta Ads Manager or Meta Business Suite
• Experience managing campaigns across multiple markets and improving lead quality in appointment-based or offline sales models
• Understanding of attribution modeling, conversion tracking, marketing analytics, and multi-touch attribution platforms; experience with GA4 and advanced analytics tools
• Expertise in A/B testing, CRO, keyword research, audience targeting, creative optimization, and bid management
• Experience with paid social (LinkedIn Ads, TikTok Ads) and paid video (YouTube, Amazon Prime, CTV, streaming services)
• Advanced Microsoft Excel and Power BI skills with ability to turn complex data into actionable decisions
• Experience coaching specialists, communicating with executives, and working across teams; initiative, attention to detail, and comfort creating structure as priorities evolve; Google Ads and/or Meta Blueprint certifications

Location & Employment

• Fulton, MD (onsite)
• Full-time
• USD 130,000 - 160,000 per year

Eligibility

• Window Nation is unable to provide sponsorship for employment visas now or in the future
• Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship