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Director, Digital Performance Marketing

Window Nation Fulton, MD

Fulton, MD

Today

$130k - $160k/yr Full time Manager Marketing Business Development

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Job Description

Drive paid digital performance across multiple local markets by leading strategy, budgets, and optimization to turn ad spend into qualified leads and revenue growth.

Responsibilities

Own Window Nation paid digital marketing strategy to generate qualified leads and revenue growth
Lead paid search expertise for Google Ads, Microsoft Advertising (Bing Ads), and Google Local Services Ads, while overseeing paid social, display, and video
Manage a seven-figure monthly media budget
Coach two specialists and guide agency and vendor partners across multiple local markets
Track lead volume, CPL, and budget pacing, connecting paid click performance to qualified opportunities, in-home appointments, and sales
Manage channel-level forecasting, pacing, and bidding strategy across markets
Use performance data to determine where to invest and when to shift spend
Stay hands-on with campaign structure, keyword research, audience targeting, creative optimization, and performance analysis
Lead A/B testing across ads and landing pages to improve conversion rates and ROAS
Delegate daily execution while maintaining platform expertise to troubleshoot, upskill the team, and address performance gaps
Partner with Sales, the call center, SEO, CRO, Web Development, and Creative to improve the path from paid click to lead, appointment, and sale
Build and maintain consistent processes as the team evolves
Collaborate with a marketing technology lead on campaign tagging, UTMs, conversion tracking, and CRM attribution in Microsoft Dynamics
Validate data flows with technical partners supporting system setup and integrations
Present plans and results to executives
Evaluate advertising opportunities across YouTube, Demand Gen, Amazon Prime video advertising, Connected TV (CTV), Nextdoor, Thumbtack, Angi, and emerging platforms
Ensure campaigns align with privacy requirements and advertising guidelines

Requirements

Bachelor's degree in marketing, business, or a related field
7+ years of hands-on experience managing paid media campaigns across search, social, display, and video
3+ years in a leadership or management role, including direct reports and/or agency management
Proven experience managing paid media budgets of $1M+ monthly across multiple channels

Technologies

Google Ads
Microsoft Advertising (Bing Ads)
Google Local Services Ads
Meta Ads Manager
Meta Business Suite
TikTok
YouTube
Google Analytics 4 (GA4)
Microsoft Dynamics
Microsoft Excel
Power BI

Benefits

Competitive pay and performance-based bonus opportunities
Full benefits package including medical, dental, vision, life, and 401(k) retirement options
Paid time off
Growth opportunities within a rapidly expanding company
Supportive team culture where your contributions matter

Preferred Qualifications

Recent hands-on account management with strong paid search expertise in Google Ads, Bing Ads, and Google Local Services Ads; working knowledge of Meta Ads Manager or Meta Business Suite
Experience managing campaigns across multiple markets and improving lead quality in appointment-based or offline sales models
Understanding of attribution modeling, conversion tracking, marketing analytics, and multi-touch attribution platforms; experience with GA4 and advanced analytics tools
Expertise in A/B testing, CRO, keyword research, audience targeting, creative optimization, and bid management
Experience with paid social (LinkedIn Ads, TikTok Ads) and paid video (YouTube, Amazon Prime, CTV, streaming services)
Advanced Microsoft Excel and Power BI skills with ability to turn complex data into actionable decisions
Experience coaching specialists, communicating with executives, and working across teams; initiative, attention to detail, and comfort creating structure as priorities evolve; Google Ads and/or Meta Blueprint certifications

Location & Employment

Fulton, MD (onsite)
Full-time
USD 130,000 - 160,000 per year

Eligibility

Window Nation is unable to provide sponsorship for employment visas now or in the future
Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship

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