PragerU promotes American values through educational videos, and this onsite Email Marketing Manager role in Los Angeles offers a competitive package that includes a salary range of USD 80,000 - 95,000 per year, plus an annual bonus based on personal and company performance and a robust benefits package. You will lead the full post-acquisition lifecycle email program, building and refining automated journeys that move members from welcome to deeply engaged donors, while reporting to the Lifecycle Management Director in a collaborative, values-driven environment.
Benefits
- Annual bonus based on personal and company performance
- Robust benefits package
- On-site role in Los Angeles, CA
What you’ll do
- Build and deploy lifecycle email journeys across the full membership funnel — welcome series, onboarding, engagement, renewal, and winback — in partnership with the Director of Membership Programs
- Manage day-to-day execution of all lifecycle email campaigns, ensuring accurate segmentation, on-time deployment, and thorough QA across every send
- Maintain and continuously improve audience segmentation to deliver relevant, personalized messaging based on member behavior, tier, tenure, and engagement signals
- Write or collaborate on email copy that is clear, conversion-driven, and aligned with PragerU's voice across all membership tiers
- Execute A/B tests on subject lines, CTAs, content, and send cadence — document results and apply learnings to lift performance over time
- Track, analyze, and report on key lifecycle metrics including open rate, click rate, conversion rate, churn, reactivation rate, and revenue per send, delivering regular performance updates to the Director of Membership Programs
- Identify trends and anomalies in campaign data and proactively surface optimization recommendations
- Coordinate with Fundraising, Membership and Design teams to ensure email assets, creative, and messaging are delivered on time and on brief
- Maintain organized documentation of all active journeys, campaign calendars, and test histories
What you bring
- 3–4+ years of hands-on email marketing experience with direct ownership of lifecycle or CRM campaigns — experience in subscription, membership, or nonprofit email programs strongly preferred
- Proficiency with a major ESP (Klaviyo, Salesforce Marketing Cloud, Iterable, Braze, or similar), including automation builders, segmentation tools, and reporting dashboards
- Strong analytical skills — comfortable pulling and interpreting campaign data, building performance reports, and translating numbers into clear, actionable recommendations
- Solid copywriting instincts with the ability to sharpen email copy that drives action
- A disciplined, organized approach to execution — this role manages multiple live journeys and campaigns simultaneously, and the details matter
- Experience running A/B tests and a clear understanding of how to design, measure, and apply test results
- Working knowledge of segmentation strategy
- A collaborative working style with strong communication skills — you'll work cross-functionally and need to keep multiple stakeholders aligned and informed
- Passion for PragerU's mission and an understanding of our audience — conservative-leaning, values-driven Americans who engage deeply with our content
Technologies we use
- Klaviyo
- Salesforce Marketing Cloud
- Iterable
- Braze
Location
Los Angeles, CA (onsite)
Compensation
Salary range: USD 80,000 - 95,000 per year. This role is eligible for an annual bonus based on personal and company performance. Final offer amounts depend on experience, expertise, and current market data.
How to apply
- Review our website at www.prageru.com
- Read our annual report here: https://downloads.ctfassets.net/qnesrjodfi80/1E7ztqeYZ7BK92LzbkGGXJ/50f1cba968c3b5dd9ebe125b2a025141/PragerUAnnualReport_Digital_2025.pdf
- Submit a resume and cover letter
- In your cover letter, include a section explaining how your values align with ours, and why you would want to work at PragerU
About PragerU
We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they share a common goal: growth intellectually, spiritually, emotionally, and physically. To learn more, visit prageru.com.
