Own US customer acquisition performance at IONOS, with an AI-first, hands-on approach to driving efficient new-customer inflow.

Own US customer acquisition efficiency, including CAC and new-customer inflow
Own the end-to-end journey from ad unit to conversion, covering creative, channel, landing page, offer, and measurement
Open and scale acquisition channels the US hasn’t fully tapped, including TikTok, Meta, Instagram, YouTube pre-roll, podcast, CTV, and creator/affiliate
Produce and execute creative (image, video, carousels), coordinate landing pages and offers, set up and buy channels, and measure impact end to end
Drive blended CAC toward target while meeting inflow goals, channel by channel
Stand up and scale TikTok, Meta, IG, YouTube pre-roll, podcast, CTV, and creator/affiliate using short, disciplined test loops
Use generative AI for creative and copy, plus LLMs/analytics for daily optimization
Lead creator marketing by scripting/storytelling, briefing creators, and turning creator output into testable paid assets
Partner with central German teams as you would with an agency and collaborate with the Website A/B PO on landing pages and conversion
Run daily optimization loops and informally coach two early-career teammates
Set the pace for a senior seat in a small pod

3–6 years in performance/growth marketing, ideally direct-to-consumer / eCommerce or affiliate
Experience managing a paid budget and being measured on efficiency
Comfort producing, analyzing, and optimizing using LLMs and generative/creative tools at pace
Cross-functional comfort across creative, channel buying, landing pages, offers, and analytics; capable of going deep in an ad account and a spreadsheet
Owner mentality: treat the budget like it’s your own money and the outcome like it’s your own business
Hands-on execution plus ability to raise the bar for early-career teammates and serve as a sounding board
Matrix-comfortable: get things done across teams and time zones without formal authority
Work from the Center City Philadelphia office at least 3X a week
Occasional international travel to meet global colleagues and share ideas

First 90 days: daily optimization loops live on at least one new channel; clear view of where CAC is really going and the top 3 levers to improve it
6 months: two or more new channels running with repeatable test → measure → iterate → scale motion, plus a demonstrable CAC-improvement trajectory
12 months: blended CAC moving convincingly toward target while inflow targets are met; a playbook others can run

Acquisition Manager (Marketing)

Job Description