Account Based Marketing

Account Based Marketing Jobs

2 jobs found

Today

Portfolio Marketing-Senior Manager

BDO Grand Rapids, MI

Grand Rapids, MI

Today

$107k - $130k/yr Full time Manager Marketing Senior

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Job Description

BDO USA offers a senior portfolio marketing leadership role in Grand Rapids, onsite, with a salary range of USD 107,000 to 130,000 per year. The Senior Manager – Portfolio Marketing develops and implements integrated marketing programs and go-to-market strategies for specific business lines, industries, and firm-wide service solutions, partnering with leadership to maximize market share, client satisfaction, and ROI.

BDO prioritizes diverse perspectives, professional growth, and a culture of ingenuity that helps clients navigate complex challenges. The firm’s Total Rewards program extends beyond traditional benefits and supports resilience and sustainable impact for colleagues, clients, and communities.

Responsibilities

Serve as a strategic partner to business line and business development leaders; drive the creation of integrated marketing plans and strategies for business lines, industries, or firm-wide service solutions that achieve business goals
Collaborate with other marketing teams to manage development and execution from a marketing perspective
Lead integrated campaigns across the full funnel to move prospects through the buyer's journey
Oversee programs including organic and paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or solutions
Develop messaging architecture for buyer groups and define the value proposition and messaging platform; align buyer personas and client pain points to services with an audience-first approach
Share best practices and pursue continuous learning of leading marketing practices
Analyze the ROI of marketing programs, including leads, pipeline, and revenue, and use metrics to optimize strategies and evolve programs
Support relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and vendors
Travel as needed
Provide direction and coordination for the execution of business line related events, sponsorships, and speaking engagements such as conferences, seminars, trade shows, regional events, and roundtables
Work with the Events team to meet deadlines and maximize sponsorship opportunities
Plan and manage event budgets
Collaborate with Training and Development in planning NASBA-qualified CPE events for clients and prospects
Manage follow-up plans to maximize ROI from events, developing and managing lists
Develop digitally driven content marketing strategy for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
Develop, review, and edit marketing content across all media to ensure targeted, on-brand messaging; manage the review process with marketing and client service professionals as well as compliance reviews
Consult with relevant subject matter experts and stakeholders on messaging, materials, or tactics to achieve business objectives
Create new content when needed for integrated campaigns, marketing and event materials and other communications
Work with business line leaders to develop business line or solution oriented campaigns and programs that align with business objectives
Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
Contribute and share best practices across the firm
Other duties as required
Supervise marketing staff, as needed
Serve as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
Develop performance goals for direct reports with input from business line marketing leadership as needed
Conduct annual performance reviews for direct reports with input from business line marketing leadership
Discuss staffing recommendations (hires, terminations) with the business line marketing leader and participate in the interview process as needed

Requirements

Bachelor’s degree, required
Seven (7) or more years of marketing, communications or event management experience, required
Proficient in the use of Microsoft Office Suite, required

Technologies

Microsoft Office Suite
Microsoft Dynamics CRM

Benefits

Value diverse perspectives and understand the experience of professionals and clients
Empower team members to explore their full potential
Work with a talented team that brings varying skills, knowledge, and experience to help clients navigate complex challenges
Celebrate ingenuity and innovation to transform our business and help clients transform theirs
Focus on resilience and sustainability to positively impact our people, clients, and communities
BDO Total Rewards that encompass more than traditional benefits
Benefits may be subject to eligibility requirements

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4d ago

Marketing Lead - Americas & Canada

Wipro Limited New York, NY

New York, NY

4d ago

$80k - $158k/yr Full time Manager Marketing Account Based Marketing

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Job Description

This on-site role in New York City leads sector growth across the Americas and Canada, owning strategy and hands-on execution for the US and Canada with a clear emphasis on account-centric growth, pipeline influence, large deals, and executive engagement. The position offers an annual salary range of USD 80,000 to 158,000 and requires 10+ years of progressive B2B or IT services marketing experience. Collaboration with sales and sector leaders is central to delivering high-impact programs and executive-level engagements from NYC to Canada.

Benefits

Medical and dental benefits
Disability insurance
Paid time off, including sick leave
Other paid and unpaid leave options

Responsibilities

Sector Marketing – Hunting & Growth: support Americas growth through targeted, account-centric programs in close partnership with sales and sector leaders
Execute account-based marketing (ABM) and demand programs for large, strategic growth accounts
Support large deals and strategic pursuits with tailored marketing inputs to strengthen account progression
Curate and execute bespoke, white glove customer engagements, including CXO roundtables
Curate and execute bespoke, white glove customer engagements, including executive dinners
Curate and execute bespoke, white glove customer engagements, including innovation forums
Curate and execute bespoke, white glove customer engagements, including closed-door, invite-only conversations
Ensure all executive and customer engagements link clearly to account strategy, pipeline progression, and deal outcomes
Partner with sales to design digital-first and in-person campaigns that engage buying committees and senior decision-makers
Track and report on outcomes such as pipeline influence, engagement quality, and campaign effectiveness
Focus on enabling sector growth through high-impact execution and close sales alignment
Canada Marketing (Regional Ownership): act as the primary marketing contact for Canada, delivering sector-aligned programs tailored to local priorities
Plan and execute Canada-specific marketing initiatives aligned to sector and key account priorities
Localize Americas and global campaigns for relevance to the Canadian market
Run demand generation and ABM programs across priority Canadian accounts
Support and execute executive engagements and customer events in Canada
Partner with Canada Sales and leadership to sustain pipeline and deal momentum
Track performance and refine programs based on feedback and outcomes
Focus on practical execution, coordination, and measurable impact rather than new strategy alone
Special Projects – Innovation, Brand & Community: support initiatives that boost Wipro’s industry presence, innovation credentials, and community engagement alongside core growth work
Contribute to a strong industry and regional brand through executive positioning, thought leadership, content activation, and analyst/influencer programs
Support participation in relevant industry forums and events
Collaborate on ecosystem and partner marketing with hyperscalers, strategic partners, startups, and innovation hubs
Coordinate startup, academic, and innovation collaborations tied to events, forums, or executive storytelling
Support community, corporate social responsibility, and volunteering initiatives aligned with brand priorities
Focus on structured participation and coordination without owning long-term ecosystem strategy
Bottom-Line Expectation: deliver sector-lead equivalent outcomes in a regional capacity

Canada Marketing (Regional Ownership)

Serve as the marketing lead for Canada, executing sector-aligned programs aligned to local priorities
Plan and execute Canada-specific marketing initiatives aligned to sector and key accounts
Localize campaigns for relevance to the Canadian market

Special Projects – Innovation, Brand & Community

Support initiatives to strengthen industry presence, innovation credentials, and community engagement
Contribute to executive positioning, thought leadership, content activation, and analyst/influencer programs
Participate in strategic industry forums and events and support partner and ecosystem marketing efforts

What Success Looks Like

Wipro is recognized as a preferred strategic partner in the Americas through differentiated executive and customer engagements
Senior business stakeholders regularly involve this role in CXO meetings, pursuits, and marquee events
Canada marketing shifts to a scalable, sector-aligned growth model
The role expands toward broader regional or ecosystem marketing leadership over time

Bottom-Line Experience and Capabilities

Deliver sector-leading outcomes in a regional capacity and influence pipeline, large deals, brand, and executive positioning
Be credible with senior business and sales stakeholders from day one
Develop into broader regional or ecosystem leadership over time

Experience

10+ years of progressive B2B or IT services marketing, with at least 2+ years in demand generation, ABM, or marketing program management
Proven ability to design and execute integrated growth marketing programs for IT services or B2B tech
Experience supporting large deals and strategic pursuits
Strong digital marketing expertise across ad-tech, landing pages, analytics, nurture, and multi-channel campaigns
Experience marketing technology services across one or more industry sectors; ability to adapt GTM strategy across industries
Hands-on experience with marketing automation and ABM tools such as SFDC, Marketo, Demandbase, ITSMA frameworks, Adobe
Experience managing high-impact events, including executive forums and marquee industry events (e.g., CES, SAP Sapphire, Dreamforce)
Excellent written and verbal communication skills; comfortable engaging senior stakeholders
Proven ability to work across global, cross-functional teams and time zones
High-energy, outcome-driven self-starter with a strong bias for action

Technologies

SFDC
Marketo
Demandbase
ITSMA frameworks
Adobe

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Account Based Marketing Jobs

Portfolio Marketing-Senior Manager

Marketing Lead - Americas & Canada

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