Marketing Lead - Americas & Canada

This on-site role in New York City leads sector growth across the Americas and Canada, owning strategy and hands-on execution for the US and Canada with a clear emphasis on account-centric growth, pipeline influence, large deals, and executive engagement. The position offers an annual salary range of USD 80,000 to 158,000 and requires 10+ years of progressive B2B or IT services marketing experience. Collaboration with sales and sector leaders is central to delivering high-impact programs and executive-level engagements from NYC to Canada.

Benefits

• Medical and dental benefits
• Disability insurance
• Paid time off, including sick leave
• Other paid and unpaid leave options

Responsibilities

• Sector Marketing – Hunting & Growth: support Americas growth through targeted, account-centric programs in close partnership with sales and sector leaders
• Execute account-based marketing (ABM) and demand programs for large, strategic growth accounts
• Support large deals and strategic pursuits with tailored marketing inputs to strengthen account progression
• Curate and execute bespoke, white glove customer engagements, including CXO roundtables
• Curate and execute bespoke, white glove customer engagements, including executive dinners
• Curate and execute bespoke, white glove customer engagements, including innovation forums
• Curate and execute bespoke, white glove customer engagements, including closed-door, invite-only conversations
• Ensure all executive and customer engagements link clearly to account strategy, pipeline progression, and deal outcomes
• Partner with sales to design digital-first and in-person campaigns that engage buying committees and senior decision-makers
• Track and report on outcomes such as pipeline influence, engagement quality, and campaign effectiveness
• Focus on enabling sector growth through high-impact execution and close sales alignment
• Canada Marketing (Regional Ownership): act as the primary marketing contact for Canada, delivering sector-aligned programs tailored to local priorities
• Plan and execute Canada-specific marketing initiatives aligned to sector and key account priorities
• Localize Americas and global campaigns for relevance to the Canadian market
• Run demand generation and ABM programs across priority Canadian accounts
• Support and execute executive engagements and customer events in Canada
• Partner with Canada Sales and leadership to sustain pipeline and deal momentum
• Track performance and refine programs based on feedback and outcomes
• Focus on practical execution, coordination, and measurable impact rather than new strategy alone
• Special Projects – Innovation, Brand & Community: support initiatives that boost Wipro’s industry presence, innovation credentials, and community engagement alongside core growth work
• Contribute to a strong industry and regional brand through executive positioning, thought leadership, content activation, and analyst/influencer programs
• Support participation in relevant industry forums and events
• Collaborate on ecosystem and partner marketing with hyperscalers, strategic partners, startups, and innovation hubs
• Coordinate startup, academic, and innovation collaborations tied to events, forums, or executive storytelling
• Support community, corporate social responsibility, and volunteering initiatives aligned with brand priorities
• Focus on structured participation and coordination without owning long-term ecosystem strategy
• Bottom-Line Expectation: deliver sector-lead equivalent outcomes in a regional capacity

Canada Marketing (Regional Ownership)

• Serve as the marketing lead for Canada, executing sector-aligned programs aligned to local priorities
• Plan and execute Canada-specific marketing initiatives aligned to sector and key accounts
• Localize campaigns for relevance to the Canadian market

Special Projects – Innovation, Brand & Community

• Support initiatives to strengthen industry presence, innovation credentials, and community engagement
• Contribute to executive positioning, thought leadership, content activation, and analyst/influencer programs
• Participate in strategic industry forums and events and support partner and ecosystem marketing efforts

What Success Looks Like

• Wipro is recognized as a preferred strategic partner in the Americas through differentiated executive and customer engagements
• Senior business stakeholders regularly involve this role in CXO meetings, pursuits, and marquee events
• Canada marketing shifts to a scalable, sector-aligned growth model
• The role expands toward broader regional or ecosystem marketing leadership over time

Bottom-Line Experience and Capabilities

• Deliver sector-leading outcomes in a regional capacity and influence pipeline, large deals, brand, and executive positioning
• Be credible with senior business and sales stakeholders from day one
• Develop into broader regional or ecosystem leadership over time

Experience

• 10+ years of progressive B2B or IT services marketing, with at least 2+ years in demand generation, ABM, or marketing program management
• Proven ability to design and execute integrated growth marketing programs for IT services or B2B tech
• Experience supporting large deals and strategic pursuits
• Strong digital marketing expertise across ad-tech, landing pages, analytics, nurture, and multi-channel campaigns
• Experience marketing technology services across one or more industry sectors; ability to adapt GTM strategy across industries
• Hands-on experience with marketing automation and ABM tools such as SFDC, Marketo, Demandbase, ITSMA frameworks, Adobe
• Experience managing high-impact events, including executive forums and marquee industry events (e.g., CES, SAP Sapphire, Dreamforce)
• Excellent written and verbal communication skills; comfortable engaging senior stakeholders
• Proven ability to work across global, cross-functional teams and time zones
• High-energy, outcome-driven self-starter with a strong bias for action

Technologies

• SFDC
• Marketo
• Demandbase
• ITSMA frameworks
• Adobe