Field & Partner Marketing Lead

The Field & Partner Marketing Lead at Courser sits on the manager track and works closely with regional sales leadership to develop and execute a localized demand plan. This role uses a proven Center of Excellence playbook, adapts it to regional market nuances, and runs omnichannel programs and field activations that support net-new business meetings and measurable pipeline impact. Based in Pleasant Grove, UT, the position partners with AEs and BDRs to drive both sourced and influenced pipeline.

What you’ll do

• Own quarterly accountability for net-new business meetings generated through localized programs, with reporting that covers both sourced and influenced pipeline.
• Convert Center of Excellence campaigns into a region-specific Target Client Profile, then build targeted HubSpot prospect lists to find accounts not reached by national motions.
• Coordinate localized outreach across email, LinkedIn, and direct mail programs, including Sendoso and gift drops, to provide high-value air cover for AE prospecting and generate engagement and intent for first meetings.
• Deliver 2–3 high-impact activations per quarter, such as executive dinners and targeted seminars, to open doors for new business while strengthening brand presence in the community.
• Act as a trusted advisor to regional sales leadership by leading a structured cadence with the Regional President and AEs across campaign planning, in-flight execution, and post-campaign pipeline outcomes.
• Build fast credibility with AEs and the RP by speaking the language of named accounts, pipeline velocity, and mutual success.
• Grow results through partner-funded initiatives, co-marketing, and MDF.
• Balance hands-on execution logistics with an ICP-driven strategic approach, ensuring central assets are adapted for local resonance while maintaining brand alignment.
• Bring a commercially minded, results-focused mindset that aligns with regional targets and earning accelerators.

What you bring

• A Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 4–6 years of B2B demand generation, field marketing, or partner marketing for SMBs, with a track record of driving pipeline.
• Working proficiency with HubSpot, including landing pages, email workflows, list segmentation, and campaign reporting.
• Strong written English, with the ability to tailor outreach copy for a US business audience.
• Excellent project management skills, with the ability to run 5–10 concurrent activities without slipping.
• Comfort working in a remote, distributed team environment with minimal supervision, plus willingness to travel regionally for activations.

Tools you’ll use

• HubSpot, LinkedIn, Sendoso
• Landing pages, email workflows, list segmentation, campaign reporting
• Reachdesk, PostalDirect
• LinkedIn Sales Navigator, ZoomInfo

Benefits

• Competitive benefits package including medical, dental, vision, and life insurance
• 401(k) company match
• Flexible vacation time*
• Paid sick time
• 10 Holidays including your Birthday and a Floating Holiday!
• Healthy Lifestyle reimbursement
• Membership Subsidy
• 40 Hours for Volunteer Time
• Paid parental leave
• Reimbursement for ongoing certifications

Preferred background

• B2B IT services, MSP, or technology-services demand-gen experience
• Familiarity with US small and mid-market business culture (20–200 employees)
• Experience with LinkedIn Sales Navigator, ZoomInfo, or similar prospecting tools
• Direct-mail platforms such as Sendoso, Reachdesk, or PostalDirect
• Sales-marketing alignment experience, including lead handoffs, MQL/SQL definitions, and attribution
• Vertical outreach into regulated industries (healthcare, legal, financial services)

Physical demands and ADA

• Largely sedentary role; frequently required to sit/stand for long periods and work on a computer.
• Must be able to verbally communicate effectively with clients, employees, and management to address questions and resolve issues.
• Requires regular use of a laptop computer and other office equipment, including operating a keyboard and other devices for extended periods.
• May be required to occasionally lift or move up to 10 pounds.
• Specific vision abilities required: close vision, distance vision, and ability to adjust focus.

Courser complies with the ADA and provides reasonable accommodations to qualified individuals with disabilities in all aspects of employment, including the application process, interviewing, and job performance.