Field Marketing Specialist

The Field Marketing Specialist role at Oracle is responsible for creating and scaling go-to-market-aligned campaign plans across North America. Working closely with product marketing, sales, and cross-functional partners, you will drive demand through live and virtual events and coordinated omni-channel activation.

Key Responsibilities

• Translate campaign strategy into execution across North America, with a focus on live and virtual event planning and delivery.
• Develop omni-channel activation plans and execute them across digital, event, and partner alignment, including securing sales buy-in.
• Own program budget management, measure and optimize performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline, and revenue.
• Generate recommendations based on key drivers to improve engagement and overall program effectiveness.
• Partner with field teams to build buy-in and sustain engagement with marketing plans.
• Manage the program calendar, internal communication methods, project management tools, and internal stakeholder team coordination to drive accountability.

Requirements

• 10+ years of experience in B2B demand generation marketing and event management.
• Proven ability to design demand generation plans and industry-specific campaigns.
• Demonstrated experience managing complex workflows and working across diverse stakeholder groups.
• Strong analytical skills, including the ability to synthesize data from multiple sources and translate findings into actionable insights.
• Strong communication, written, and presentation skills, with the ability to present complex technical ideas in a simple, straightforward manner.
• Strong passion to work for a fast moving and ever evolving company.

Location and Work Mode

United States (onsite)