This Senior Marketing Specialist role is a hands-on position on the arrivia marketing team, supporting email, lifecycle, product, and promotional marketing. The focus is on building, improving, and scaling automated and promotional campaigns using segmentation, testing, personalization, and performance analytics.
Role Scope
You will create and refine member communications across the full journey, from onboarding through re-engagement. You will also translate product and offer launches into clear, compelling messaging and deliver high-volume campaigns on fast timelines without sacrificing quality.
Key Responsibilities
- Create, build, and optimize automated and promotional email campaigns using Marketo and the team’s CMS.
- Own member journeys from onboarding through re-engagement, ensuring continuity across touchpoints.
- Turn product and offer launches into compelling member communications.
- Execute high-volume email pushes on tight turnarounds while maintaining quality and performance.
- Target campaigns using member preference, demographic data, and behavioral signals.
- Use Marketo or comparable tools to streamline workflows and reduce manual steps.
- Measure campaign results, identify trends, and apply insights to ongoing optimization.
- Identify underperforming areas and take corrective action without waiting for direction.
- Collaborate with sales, operations, and other teams across time zones to keep the customer journey seamless.
- Apply modern AI tools for content, audience analysis, and campaign optimization.
Required Qualifications
- 5+ years of marketing experience with a strong grasp of best practices and industry trends.
- Deep, hands-on email marketing expertise, as this is the core responsibility of the role.
- Experience across lifecycle, product, and promotional marketing, with strength in several areas weighted more than breadth across all.
- 2 to 5 years using Marketo or comparable marketing automation software, considered a significant advantage.
- Strong analytical skills and a habit of using data to drive decisions.
- Excellent written and verbal communication, including the ability to write email content that resonates.
- Proven cross-functional collaboration and ability to build relationships remotely.
- Comfort working in a fast-paced, high-volume environment with quick turnarounds.
- Leadership qualities, initiative, and a proactive mindset that operates effectively without an office setting nearby.
Additional Experience
- Travel or cruise industry experience is a plus.
Technologies
Location
Denver, CO (remote)
Compensation
Base Salary Range: $75,000 – $100,000 per year. Final compensation within this range is determined by individual qualifications, location, depth of hands-on experience, and relevant skills.
Benefits
- Unlimited PTO
- Exclusive employee travel rates
- Medical, dental, and vision insurance
- 401(k)
