Marketo

Marketo Marketing Jobs

13 jobs found

6d ago

Field Marketing Manager

Twilio Remote 🌍 Remote

Remote

6d ago

Full time Analytics Brand Management Campaign Management

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Job Description

The Field Marketing Manager for Japan leads the complete field marketing lifecycle, from brand and demand generation to pipeline development and revenue acceleration. This role partners with the Japan sales organization and the APJ Demand Creation HUB to optimize pipeline and revenue outcomes.

Responsibilities

Lead the Japan field marketing plan across the full GTM funnel, coordinating activities from PR and brand to pipeline creation, acceleration, and late-stage deal support.
Design and implement integrated campaigns with the APJ Demand Creation HUB across email, social, paid media, content syndication, digital advertising, and paid editorial channels.
Manage executive engagement programs in Japan, including executive roundtables, CxO events, and account-based relationship marketing aligned with Japanese enterprise buying dynamics.
Develop partner marketing initiatives with key Japan channel and alliance partners to generate joint pipeline and co-selling opportunities.
Oversee Japan PR and communications with regional resources to build Twilio’s brand credibility and thought leadership in the market.
Plan and deliver demand generation programs including events (physical and digital), webinars, outbound campaigns, ABM programs, and content-led nurture efforts.
Utilize intent data and signal-based marketing tools to prioritize target accounts, time campaigns, and allocate marketing investment to in-market buyers.
Collaborate with the Japan SDR team to ensure effective lead handoff, campaign follow-up alignment, and continuous feedback to improve lead quality and conversion.
Partner with Account Executives to support late-stage pipeline acceleration through targeted programs, bespoke content, and customer references to advance deals to close.
Localize global and regional assets, messaging, and content for the Japanese market with agency support, ensuring cultural and linguistic relevance across touchpoints.
Leverage AI-powered marketing tools to boost productivity and campaign effectiveness, including AI-assisted content, performance analysis, audience segmentation, and personalized outreach at scale.
Analyze campaign performance using CRM and BI tools, and maintain regular reporting to stakeholders on Japan field marketing results, learnings, and optimization actions.
Prioritize market needs using data, refine demand creation plans, and adjust strategy and investment based on what works.
Collaborate with Marketing Operations to optimize marketing automation workflows, ensure accurate data capture, and maintain lead routing in Marketo and Salesforce.
Identify opportunities to improve marketing effectiveness through better targeting, processes, and smarter use of technology and automation.
Serve as the primary marketing partner to the Japan sales organization, gathering field intelligence and communicating needs to corporate and regional marketing to ensure GTM plans reflect market requirements.
Coordinate with the APJ Demand Creation HUB, regional product marketing, and PR teams to ensure Japan is represented in regional and global program planning and roadmaps.
Manage third-party vendors, creative agencies, event production partners, and media partners to deliver programs on time, on budget, and on brand.
Contribute to web localization and technical marketing system input, representing Japan customer and developer needs within the broader APJ marketing infrastructure.

Requirements

7 to 10 years of experience in B2B field marketing, demand generation, or integrated marketing communications, with a proven track record in the Japanese market.
Proven ability to design, run, and optimize brand-to-revenue GTM programs spanning PR, demand generation, ABM, pipeline acceleration, and partner marketing.
Strong commercial acumen with the capacity to link marketing activity to pipeline and revenue outcomes and to articulate this connection to sales stakeholders.
Experience partnering with a sales organization and SDR/BDR teams to align marketing with revenue goals and support late-stage pipeline progression.
Experience planning and delivering both in-person and virtual events in Japan, including agency management, venues, logistics, and post-event lead management.
Hands-on experience with account-based marketing targeting enterprise or mid-market accounts.
Proficiency with marketing automation tools (Marketo) and CRM platforms (Salesforce).
Experience with BI tools such as Tableau or Looker for campaign performance analysis and reporting.
Comfort with AI-powered tools to enhance productivity, including AI-assisted content creation, campaign optimization, audience targeting, and performance analysis.
Familiarity with intent data and signal-based marketing platforms (such as 6sense or Bombora) to support account prioritization and demand timing.
Excellent relationship-building and cross-functional collaboration skills within a matrixed environment across sales, marketing, and partners.
Business-level fluency in English and full fluency in Japanese, both written and spoken.
Deep understanding of Japanese business culture, including enterprise relationship-building and consensus-based decision-making processes.
Willingness to travel up to 30 percent within Japan and periodically across the APJ region.

Technologies

Marketo
Salesforce
Tableau
Looker
6sense
Bombora

Benefits

Competitive pay
Generous time off
Ample parental and wellness leave
Healthcare
Retirement savings program

Desired

Experience in CPaaS, SaaS, or cloud-based communications technology businesses.
Experience with partner or channel marketing programs in Japan, including system integrators, distributors, or alliance partners.
Familiarity with Twilio's products and platform.
Experience creating and managing digital assets such as whitepapers, eBooks, and sponsored webinars with Japanese media partners.
Experience working in a high-growth, fast-paced B2B SaaS environment with regional or global marketing structure.

Location

Remote work based in Japan.

Travel

Approximately 30 percent travel within Japan and periodically across the broader APJ region.

What We Offer

Twilio provides competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and more.

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10d ago

Marketing Coordinator

Xylem Texarkana, AR

Texarkana, AR

10d ago

Full time Marketing Brand Management Campaign Management

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Job Description

The Marketing Coordinator role at Xylem, based onsite in Texarkana, Arkansas, supports brand strategy and customer engagement by coordinating marketing literature, digital assets, events, and digital marketing activities.

Responsibilities

Literature and promotional item coordination: Oversee the full lifecycle of sales literature and promotional item fulfillment, handling orders and requests and documenting the complete request-to-delivery workflow to ensure continuity. Maintain a tracking system that captures all literature requests, monitors inventory levels, and reorders materials as needed.
Marketing literature coordination: Manage catalogs, spec sheets, installation instructions, and other marketing collateral, ensuring content remains current, accurate, and reflective of the latest product and company information.
Digital asset management: Maintain digital assets in Bynder, applying ALT tags, titles, descriptions, and keyword tags per established standards. Update online assets as necessary and flag outdated or missing assets for review by the Sales Operations & Marketing Manager.
On-site event coordination: Coordinate on-site employee events, including sourcing and ordering required items, decorating, event photography, and related tasks. Manage decor and setup for special events and communicate status and any issues to the Sales Operations & Marketing Manager.
Digital marketing coordination: Coordinate digital marketing activities, such as scheduling social media posts and creating and distributing Marketo newsletters, in line with the overall marketing strategy and brand standards.
Plant photography and videography: Capture photos and videos of plant operations, products, events, and facilities for use in marketing materials, social media, and other company communications.
Content accessibility: Ensure all marketing content, including digital assets, literature, and online materials, meets accessibility requirements.
Tradeshow coordination: Serve as the coordinator for tradeshow logistics, participate in Xylem tradeshow team calls, arrange shipping of booth materials and product samples, and track deadlines to meet all tradeshow requirements on schedule.

Requirements

Bachelor's degree in Marketing, Communications, Business, Graphic Design, Public Relations, or a related field.
Proficiency in Microsoft Office Suite (Teams, Excel, Word, Outlook, PowerPoint); Adobe Creative Suite (Photoshop, InDesign); and Canva.
Basic understanding of SEO or metadata tagging.
Familiarity with social media platforms and email marketing tools such as Marketo.
Strong organizational skills with the ability to manage multiple priorities, meet deadlines, and maintain a high level of attention to detail and accuracy.
Effective written and verbal communication skills.
Ability to travel occasionally as needed.

Technologies

Bynder
Marketo
Microsoft Teams
Microsoft Excel
Microsoft Word
Microsoft Outlook
Microsoft PowerPoint
Adobe Photoshop
Adobe InDesign
Canva

Working Conditions

Full-time, in-office position.
Office environment with occasional visits to plant floor and warehouse areas.
Lifting boxes and materials up to 30 lbs.
Standard business hours.

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11d ago

Senior Marketing Campaign Manager

AvidXchange, Inc. Charlotte, NC

Charlotte, NC

11d ago

Full time Manager Marketing Campaign Management

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Job Description

AvidXchange, Inc., a Charlotte, North Carolina based leader in payments automation, invites you to join onsite as a Senior Marketing Campaign Manager. This role focuses on strategizing, executing, and reporting on integrated, multi-channel campaigns to grow the supplier base in the AvidPay Network. You will drive product adoption, deepen supplier relationships, and increase lifetime value with an operational, hypothesis-driven approach.

AvidXchange offers a benefits-forward environment designed to support career growth and work-life balance. The culture emphasizes an entrepreneurial mindset, people-centered collaboration, and a commitment to solving complex customer problems so everyone can realize their potential.

Benefits

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Health Plan Option with $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) with counseling, legal and financial consultations, and health advocacy for teammates and eligible dependents
Onsite Health Clinic with Atrium Health for teammates and eligible dependents
401(k) Match: 100% match on the first 3% of salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange*
Discounts on Pet, Home, and Auto insurance
WeeCare Childcare Service with access to affordable daycare and tutors
Perks at Work free discount program for savings on electronics, tickets, vacations, and more
Onsite gym, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250*
Hybrid Workplace Flexibility
Free parking
Fully granted from the beginning of the year, pro-rated if hired mid-year

Responsibilities

Own multi-channel campaigns end to end, including email, direct mail, and digital, from strategy and planning through execution, A/B testing, and optimization. Tie each program to an objective (adoption, conversion, retention, or reactivation) and deliver repeatable, scalable results on deadline.
Design lifecycle and upsell programs that move suppliers toward higher-value electronic payment methods and keep them engaged. Partner with Sales as a trusted demand-gen and base-growth partner, and scale new initiatives that drive product adoption.
Own how the function operates, not just what it produces. Identify friction in workflows, segmentation, data hygiene, and handoffs, and collaborate with Marketing Operations and RevOps to improve campaign architecture, attribution, and reporting for faster launches with less rework.
Forecast program performance quarterly with monthly adjustments, continually optimize KPIs against revenue goals, and clearly communicate results, learnings, and strategy to leadership and executives.
Work cross-functionally to embed processes, messaging, and campaigns into the go-to-market design for new products and offerings from the start.

Requirements

Proven success managing multi-faceted marketing programs from planning through completion in a fast-paced B2B environment.
An operational mindset with a track record of improving the processes and systems behind the work, not just executing within them.
Hands-on proficiency with marketing automation and CRM platforms (Marketo, Salesforce) and project management tools (e.g., Monday.com), plus the ability to build campaign hierarchies and reports.
Analytical strength to dissect funnel metrics, optimize campaigns, and recommend strategies most likely to drive demand and adoption.
Strong project and budget management, with the ability to run multiple projects at once and deliver on deadlines.
Confident communicator and presenter, virtually and in person, internally and externally, including delivering strategy to senior executives.

Technologies

Marketo
Salesforce
Monday.com

About Avidxchange

AvidXchange seeks go-getters with an entrepreneurial mindset who are not afraid to take risks and pursue big wins. The company values people-centric business, believing that connecting with others as humans first leads to mutually beneficial relationships. AvidXchange is focused on making a difference for customers by solving complex problems so everyone can realize their potential.

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14d ago

Demand Generation Specialist

Union Savings Bank - CT Danbury, CT

Danbury, CT

14d ago

Full time Marketing Analytics Campaign Management

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Job Description

This on-site Demand Generation Specialist role is based in Danbury, CT.

Responsibilities

Develop and manage end-to-end demand generation programs, including lead generation, nurture, and lifecycle marketing, to improve lead quality, engagement, and conversions for consumer and business banking products.
Design and maintain automated workflows, email programs, audience segments, lead scoring models, and customer journeys within marketing automation platforms.
Partner with business-line stakeholders to elevate lead quality and readiness, optimize marketing qualified lead (MQL) performance, and support new-to-bank acquisition efforts.
Optimize landing pages, forms, and conversion paths to boost lead capture, loan applications, and overall campaign performance.
Use customer, prospect, and behavioral data to refine audience targeting, segmentation, and campaign effectiveness.
Support SEO, AEO, and digital experience improvements that enhance lead generation outcomes.
Monitor campaign, lead, and nurture performance and provide actionable recommendations to improve results.
Support source tracking, lead attribution, and reporting using marketing automation, website analytics, and business data sources.
Collaborate with internal teams and external partners to ensure programs are executed, measured, and compliant with governance standards.

Requirements

3 to 5 years of experience in digital marketing, demand generation, lifecycle marketing, marketing automation, or lead generation.
2 to 5 years of experience using marketing automation platforms such as Marketo, HubSpot, or similar technologies.
Education: Bachelor's degree or equivalent work experience.

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16d ago

Digital Marketing Director

World Insurance Associates, LLC. Remote 🌍 Remote

Remote

16d ago

Full time Marketing Ai Marketing Analytics

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Job Description

In a remote setting, the Digital Marketing Director at World Insurance Associates, LLC leads a small marketing team to serve as the strategic conduit between marketing activities and sales partners. The role translates business priorities into campaigns, content, and programs that help client advisors build relationships and expand their market presence, reporting to the SVP, Digital Strategy. This position focuses on driving integrated campaigns and content-driven success across multiple channels.

Responsibilities

Oversee the development, execution, and management of content strategies to attract, engage, build brand loyalty, and generate leads for client advisors through content creation, social media, and email marketing.
Curate content for landing pages, blogs, email campaigns, and other messaging opportunities such as podcasts or videos.
Conduct stakeholder interviews to understand audience nuances and generate targeted content.
Utilize client data to craft messaging that demonstrates value.
Identify opportunities to expand client advisors' strategies.
Lead strategy and content development for website, social media, and email marketing initiatives.
Draft, edit, and review a range of written communications with accuracy based on direction from clients and supervisors.
Learn client industries, monitor market trends and the competitive landscape, and share insights with teams.
Collaborate with internal teams to develop recommendations, manage project requests, strategize, and measure program success to advance integrated campaigns.
Generate proactive ideas and opportunities to support client objectives and storytelling.
Provide research and client counsel aligned with strategic plans and programs.
Track and report on campaign results.
Develop and/or conduct content workshops, webinars, or lunch-and-learn sessions as appropriate.
Support World events and conferences as appropriate.
Stay informed about new social media and marketing trends.

Requirements

10+ years of experience in digital marketing, integrated campaigns, demand generation, content marketing, or related B2B marketing roles.
Proven ability to plan, build, launch, and optimize multi-channel campaigns across email, social media, web, landing pages, blogs, webinars, videos, podcasts, and other digital channels.
Strong writing, editing, and messaging skills with the ability to translate business objectives, sales needs, and audience insights into clear, compelling content.
Experience partnering with sales teams, business development leaders, subject matter experts, and senior stakeholders to gather input, align priorities, and advance projects.
Excellent project management skills, including managing timelines, coordinating contributors, tracking approvals, organizing assets, and handling multiple initiatives simultaneously.
Hands-on experience with marketing automation such as HubSpot, Marketo, Pardot, plus strong design skills with Canva and Stripo or similar platforms.
Proficiency in using campaign performance data, client insights, market research, and reporting metrics to improve messaging, content strategy, and program results.
Familiarity with AI tools like Jasper.ai, M365, Claude, and Perplexity.

Technologies

HubSpot
Marketo
Pardot
Canva
Stripo
Jasper.ai
M365
Claude
Perplexity

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17d ago

FLEX Manager

Marriott International, Inc Bethesda, MD

Bethesda, MD

17d ago

$46 - $69/hr Full time Manager Marketing Brand Management

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Job Description

Benefits and culture

401(k) plan
Stock purchase plan
Discounts at Marriott properties
Commuter benefits
Employee assistance plan
Childcare discounts
Medical
Dental
Vision
Health care flexible spending account
Dependent care flexible spending account
Life insurance
Disability insurance
Accident insurance
Adoption expense reimbursements
Paid parental leave
Hybrid work arrangement in Bethesda, MD

About the role

Marriott International seeks a FLEX Manager for Riott Media Marketing to lead the development and activation of integrated marketing initiatives. The role focuses on brand storytelling, demand generation, and cross functional collaboration with Sales, Product, Data, and Operations to drive growth.

Responsibilities

Partner with Riott Media leadership to execute the marketing strategy that elevates brand awareness, generates demand, and supports revenue growth.
Plan and activate go-to-market efforts for new ad products, data offerings, and strategic partnerships.
Create compelling positioning and messaging that differentiates Riott Media in the commerce media landscape.
Work closely with Sales to develop and update pitch materials, case studies, product collateral, and client narratives to accelerate deals.
Support demand generation activities including email marketing, content marketing, paid media, industry partnerships, and event activations.
Manage marketing calendars, timelines, budgets, and cross-functional workflows to ensure flawless execution.
Collaborate with Data and Insights teams to translate performance results into engaging marketing stories.
Support executive communications, industry speaking opportunities, and PR initiatives as needed.
Ensure all marketing efforts align with Riott Media’s brand standards and long-term growth strategy.
Foster a culture of experimentation, testing, and continuous learning across marketing initiatives.
Blend strategic thinking with operational rigor to drive results.

Requirements

Four-year college degree
Three years of professional experience in B2B marketing, media marketing, digital advertising, or commerce media
Experience supporting revenue-driving organizations with strong collaboration across Sales and Product
Strong understanding of digital advertising, media measurement, and performance marketing fundamentals

Technologies

Salesforce
HubSpot
Marketo

Compensation

Pay ranges by location:

Bethesda, MD: $46.15 to $69.23 per hour
New York, NY: $54.13 to $75.91 per hour

Job details

Job number: 26079564
Job category: Sales & Marketing
Location: 7750 Wisconsin Ave, Bethesda, Maryland, United States, 20814
Schedule: Full Time
Located Remotely: No
Position Type: Management

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27d ago

Growth Marketing Manager

Gateway Commercial Finance, LLC Delray Beach, FL

Delray Beach, FL

27d ago

$162k - $170k/yr Full time Manager Marketing Account Based Marketing

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Job Description

Gateway Commercial Finance, LLC is seeking a seasoned Growth Marketing Manager to lead a multi-channel strategy from Delray Beach, on site. The role offers a base salary of $162,000 to $170,000 per year, plus performance incentives including a quarterly Qualified Lead Bonus and monthly Closed Lead Commission. The package features strong health coverage (90% employer paid), 16 days of paid time off, professional development opportunities, a flexible schedule, and ongoing development support. This is a hands-on leadership position focused on increasing AI-driven visibility, diversifying lead sources, and strengthening brand authority through strategic partnerships and content excellence.

Benefits and Culture

Health benefits with 90% employer paid
Paid Time Off: 16 days per year
Flexible schedule
Health insurance
Professional development opportunities and assistance

Compensation

Competitive Base Salary: $162,000 – $170,000
Qualified Lead Bonus (paid quarterly)
Closed Lead Commission (paid monthly)
Paid Time Off: 16 days per year
Professional development opportunities

Work Location

Delray Beach, Florida — Onsite

Responsibilities

Lead the design and execution of a comprehensive, multi-channel growth marketing strategy
Expand lead generation beyond Google Ads and organic search
Identify and pilot new customer acquisition channels
Track and optimize KPIs such as lead volume, lead quality, cost per lead, conversion rates, and CAC
Develop programs that support direct customer acquisition and referral partnerships
Measure outcomes and iterate based on results
Plan and manage a content calendar aligned with business goals
Produce and oversee blogs, articles, white papers, case studies, videos, and industry reports
Position executives as thought leaders through content, podcasts, interviews, webinars, and speaking engagements
Coordinate content distribution across multiple channels
Enhance visibility on AI-driven search platforms such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
Monitor industry trends affecting SEO, search behavior, and digital discovery
Collaborate with internal and external teams to improve website structure, content, and technical performance
Track citation, mentions, and authority growth across AI and traditional search platforms
Manage LinkedIn strategy and executive visibility initiatives
Create engaging content to educate, inform, and raise industry awareness
Grow audience engagement and brand recognition within target industries and referral networks
Monitor performance and continuously optimize content strategies
Build and maintain targeted marketing databases
Develop and execute quarterly email campaigns for customers, referral partners, and industry contacts
Manage drip campaigns for cold and lost leads
Segment audiences and implement personalized outreach
Track campaign effectiveness and continuously improve performance
Support development of referral channels with banks, lenders, attorneys, consultants, and brokers
Create marketing materials and programs to strengthen referral relationships
Assist leadership with strategic partnership initiatives
Measure and report on all marketing initiatives and track ROI by channel
Conduct daily analysis of lead quality and conversion metrics by source or campaign
Present bi-monthly performance reports and recommendations
Leverage AI and analytics tools to improve decision making, campaign performance, and efficiency
Utilize applications to drill down on lead sources and campaign metrics

Requirements

Proven track record in a similar role with measurable successes
Bachelor’s degree in Marketing, Communications, or a related field
15+ years of hands-on B2B marketing experience
Experience developing and executing multi-channel growth strategies
Strong command of content marketing, email marketing, SEO, paid search, and LinkedIn marketing
Experience with CRMs and marketing automation platforms such as HubSpot or Salesforce
Excellent writing, communication, and project management skills
Analytical, data-driven decision maker
Independent initiative and self-direction