Marketing Jobs in Hershey, PA

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7d ago

Marketing Manager

Catherine Hershey Schools Hershey, PA

Hershey, PA

7d ago

$69k - $80k/yr Full time Manager Marketing Analytics

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Job Description

The Marketing Manager position supports the Catherine Hershey Schools from the CHS Central Office in Hershey, Pennsylvania. The role focuses on leading brand campaigns, monitoring the website, and driving marketing initiatives, with supervision of the Marketing & Event Associate and reporting to the Marketing and Communications Director.

Location

Hershey, PA (onsite)

Salary

USD 69,000 - 79,746 per year

Responsibilities

Planning and executing CHS brand awareness, talent recruitment and admissions recruitment campaigns
Working with the HR and Admissions teams to develop campaigns that support talent recruitment and admissions goals
Evaluating brand positioning and deploying messaging strategies
Monitoring engagement across the CHS website, building out new content and ensuring that existing content is relevant and up to date
Creating and tracking metrics to understand marketing efforts, and presenting the data to the CHS Marketing and Communications Director
Managing the creation and development of new marketing materials
Leading email marketing campaigns for admissions, talent recruitment, and thought leadership
Collaborating with CHS Communications and Media Relations Manager for strategy alignment and to maximize impact
Managing relationships with external partners and stakeholders
Overseeing and managing all CHS events (talent, admissions, brand awareness)
Maintaining consistent and positive reputation of the CHS brand and appropriate usage of the logo and branding across the organization
Building and maintaining positive relationships with all staff and encouraging center growth and performance
Supervising the Marketing & Event Associate and providing timely and constructive feedback through ongoing performance evaluations
Other duties as assigned

Requirements

Bachelor's degree in Marketing, Business or related field required
5-8 years of relevant experience required
Expertise in digital marketing (SEO/SEM), marketing automation platforms (HubSpot, Marketo), and CRM software
Ability to analyze data and reports to guide strategy using tools like Google Analytics, Excel etc.
Comfort with technology including Adobe Suite, MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learn
Exceptional interpersonal skills including the ability to influence, lead, and educate teams
Ability to work in a fast-paced environment with changing priorities
Responsible, enthusiastic, and cares about working in a mission-focused organization
Ability to proactively identify problems and implement solutions
Willingness to be held accountable and receive feedback
Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children
U.S. work authorization and successful completion of pre-employment background checks and clearances

Technologies

HubSpot
Marketo
Google Analytics
Excel
Adobe Suite
Outlook
Word
PowerPoint

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