Marketing Manager

The Marketing Manager position supports the Catherine Hershey Schools from the CHS Central Office in Hershey, Pennsylvania. The role focuses on leading brand campaigns, monitoring the website, and driving marketing initiatives, with supervision of the Marketing & Event Associate and reporting to the Marketing and Communications Director.

Location

Hershey, PA (onsite)

Salary

USD 69,000 - 79,746 per year

Responsibilities

• Planning and executing CHS brand awareness, talent recruitment and admissions recruitment campaigns
• Working with the HR and Admissions teams to develop campaigns that support talent recruitment and admissions goals
• Evaluating brand positioning and deploying messaging strategies
• Monitoring engagement across the CHS website, building out new content and ensuring that existing content is relevant and up to date
• Creating and tracking metrics to understand marketing efforts, and presenting the data to the CHS Marketing and Communications Director
• Managing the creation and development of new marketing materials
• Leading email marketing campaigns for admissions, talent recruitment, and thought leadership
• Collaborating with CHS Communications and Media Relations Manager for strategy alignment and to maximize impact
• Managing relationships with external partners and stakeholders
• Overseeing and managing all CHS events (talent, admissions, brand awareness)
• Maintaining consistent and positive reputation of the CHS brand and appropriate usage of the logo and branding across the organization
• Building and maintaining positive relationships with all staff and encouraging center growth and performance
• Supervising the Marketing & Event Associate and providing timely and constructive feedback through ongoing performance evaluations
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business or related field required
• 5-8 years of relevant experience required
• Expertise in digital marketing (SEO/SEM), marketing automation platforms (HubSpot, Marketo), and CRM software
• Ability to analyze data and reports to guide strategy using tools like Google Analytics, Excel etc.
• Comfort with technology including Adobe Suite, MS Office Suite (Outlook, Word, Excel and PowerPoint) and/or willingness to learn
• Exceptional interpersonal skills including the ability to influence, lead, and educate teams
• Ability to work in a fast-paced environment with changing priorities
• Responsible, enthusiastic, and cares about working in a mission-focused organization
• Ability to proactively identify problems and implement solutions
• Willingness to be held accountable and receive feedback
• Commitment to the mission and values of CHS and MHS and demonstrated high degree of integrity as all MHS and CHS staff are considered to be role models for children
• U.S. work authorization and successful completion of pre-employment background checks and clearances

Technologies

• HubSpot
• Marketo
• Google Analytics
• Excel
• Adobe Suite
• Outlook
• Word
• PowerPoint