Marketing Jobs in Danvers, MA

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Marketing Associate

Backer Hotwatt, Inc. Danvers, MA

Danvers, MA

Today

$60k - $70k/yr Full time Campaign Management Communications Coordinator

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Job Description

Backer Hotwatt, Inc. is hiring a Marketing Associate in Danvers, MA (on-site) to support campaigns, keep HubSpot data accurate, and connect marketing activity to sales opportunities.

Responsibilities

Maintain accurate contact and company records in HubSpot, including industry, lifecycle stage, campaign history, deals, and up-to-date contact information
Build and update audience segments for targeted outreach
Assist with creating, testing, and scheduling marketing emails, forms, and landing pages
Support basic workflows, lead routing, and follow-up processes
Monitor campaign performance and prepare reports on engagement, inquiries, and lead progression
Support HubSpot database quality by identifying duplicate records and incomplete information
Coordinate with a marketing agency to draft and manage LinkedIn posts, blogs, email campaigns, website updates, and sales materials
Partner with engineering and sales to translate technical information into clear, customer-focused content
Maintain a content calendar and organize marketing assets
Coordinate website changes and campaign deliverables with external marketing partners
Support foundational SEO activities, including page descriptions, keywords, and internal links, along with agency collaboration
Assist with trade show planning, promotional materials, logistics, and lead capture
Enter and organize event leads in HubSpot and coordinate timely follow-up with sales
Help prepare presentations, product literature, and industry-specific materials
Track project deadlines and communicate progress to internal teams
Attend trade shows as required

Requirements

2 to 4 years of experience in marketing, marketing coordination, or a related support role
Hands-on experience using HubSpot CRM and HubSpot Marketing Hub
Strong writing, editing, and proofreading skills
Excellent organization, attention to detail, and follow-through
Proficiency with Microsoft Office, including Excel and PowerPoint
Ability to interpret basic marketing metrics and summarize results
Ability to collaborate with technical and commercial teams while managing multiple deadlines

Technologies

HubSpot CRM
HubSpot Marketing Hub
Microsoft Office
Excel
PowerPoint
LinkedIn
Canva
Adobe Creative Suite
Google Analytics

Preferred Qualifications

Experience in B2B marketing in a manufacturing or industrial environment
HubSpot certifications in email marketing, inbound marketing, or marketing software
Familiarity with Canva or Adobe Creative Suite
Experience updating websites through a content management system
Working knowledge of LinkedIn marketing, SEO, and Google Analytics
Associate’s or bachelor’s degree in marketing, communications, business, or equivalent practical experience
High sense of urgency is important

Benefits

Medical
Dental
Vision
Life
Short- and Long-Term Disability
Flexible Spending Accounts
Paid Time Off (including your birthday)
Paid Holidays
401(k)

Workplace summary

Backer Hotwatt, Inc., established in 1952, is a leader in manufacturing resistance heating elements
Role focuses on supporting marketing campaigns, maintaining accurate HubSpot data, increasing lead development, and connecting marketing activity with sales opportunities
Collaboration includes sales, engineering, and external marketing partners to promote electric heating solutions to manufacturers and equipment designers across a range of industries

Compensation and location

Location: Danvers, MA (on-site)
Salary: USD 60,000 - 70,000 per year
Experience: 2 years minimum

What success looks like

Accurate, well-organized HubSpot records that support targeted campaigns and sales follow-up
Marketing campaigns and content delivered on schedule
Clear reporting that helps the team understand what drives engagement and qualified inquiries
Consistent coordination among marketing, sales, engineering, and agency partners

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