Marketing Associate

Backer Hotwatt, Inc. is hiring a Marketing Associate in Danvers, MA (on-site) to support campaigns, keep HubSpot data accurate, and connect marketing activity to sales opportunities.

Responsibilities

• Maintain accurate contact and company records in HubSpot, including industry, lifecycle stage, campaign history, deals, and up-to-date contact information
• Build and update audience segments for targeted outreach
• Assist with creating, testing, and scheduling marketing emails, forms, and landing pages
• Support basic workflows, lead routing, and follow-up processes
• Monitor campaign performance and prepare reports on engagement, inquiries, and lead progression
• Support HubSpot database quality by identifying duplicate records and incomplete information
• Coordinate with a marketing agency to draft and manage LinkedIn posts, blogs, email campaigns, website updates, and sales materials
• Partner with engineering and sales to translate technical information into clear, customer-focused content
• Maintain a content calendar and organize marketing assets
• Coordinate website changes and campaign deliverables with external marketing partners
• Support foundational SEO activities, including page descriptions, keywords, and internal links, along with agency collaboration
• Assist with trade show planning, promotional materials, logistics, and lead capture
• Enter and organize event leads in HubSpot and coordinate timely follow-up with sales
• Help prepare presentations, product literature, and industry-specific materials
• Track project deadlines and communicate progress to internal teams
• Attend trade shows as required

Requirements

• 2 to 4 years of experience in marketing, marketing coordination, or a related support role
• Hands-on experience using HubSpot CRM and HubSpot Marketing Hub
• Strong writing, editing, and proofreading skills
• Excellent organization, attention to detail, and follow-through
• Proficiency with Microsoft Office, including Excel and PowerPoint
• Ability to interpret basic marketing metrics and summarize results
• Ability to collaborate with technical and commercial teams while managing multiple deadlines

Technologies

• HubSpot CRM
• HubSpot Marketing Hub
• Microsoft Office
• Excel
• PowerPoint
• LinkedIn
• Canva
• Adobe Creative Suite
• Google Analytics

Preferred Qualifications

• Experience in B2B marketing in a manufacturing or industrial environment
• HubSpot certifications in email marketing, inbound marketing, or marketing software
• Familiarity with Canva or Adobe Creative Suite
• Experience updating websites through a content management system
• Working knowledge of LinkedIn marketing, SEO, and Google Analytics
• Associate’s or bachelor’s degree in marketing, communications, business, or equivalent practical experience
• High sense of urgency is important

Benefits

• Medical
• Dental
• Vision
• Life
• Short- and Long-Term Disability
• Flexible Spending Accounts
• Paid Time Off (including your birthday)
• Paid Holidays
• 401(k)

Workplace summary

• Backer Hotwatt, Inc., established in 1952, is a leader in manufacturing resistance heating elements
• Role focuses on supporting marketing campaigns, maintaining accurate HubSpot data, increasing lead development, and connecting marketing activity with sales opportunities
• Collaboration includes sales, engineering, and external marketing partners to promote electric heating solutions to manufacturers and equipment designers across a range of industries

Compensation and location

• Location: Danvers, MA (on-site)
• Salary: USD 60,000 - 70,000 per year
• Experience: 2 years minimum

What success looks like

• Accurate, well-organized HubSpot records that support targeted campaigns and sales follow-up
• Marketing campaigns and content delivered on schedule
• Clear reporting that helps the team understand what drives engagement and qualified inquiries
• Consistent coordination among marketing, sales, engineering, and agency partners