Digital Marketing Associate

Glenmede Investment Management (GIM) is hiring a Digital Marketing Associate to help manage day-to-day digital marketing execution while contributing to the firm’s digital presence. This hybrid role is based in Philadelphia and works closely with the Director of Client Service, supporting the sales team through campaign delivery, content development, and performance reporting.

Role overview

You will support digital campaigns and content across HubSpot, Seismic, and LinkedIn, including work that connects marketing messaging to distribution strategy. Alongside investment professionals and subject matter experts, you will shape content ideas into polished pieces, then help plan and optimize paid and organic LinkedIn efforts. The role also includes building reporting to track outreach, engagement, lead generation, and pipeline influence, with clear recommendations for executive leadership.

Responsibilities

• Write and edit copy for email campaigns, along with LinkedIn posts and LinkedIn advertisements that communicate GIM capabilities and market perspectives.
• Collaborate with investment professionals and other subject matter experts to develop content concepts and finalize deliverables.
• Contribute ideas during strategy discussions with distribution and investment teams focused on content and messaging.
• Plan, launch, and manage LinkedIn campaigns, including audience targeting, budget management, creative testing, and lead generation forms.
• Optimize campaigns using performance data, and support organic LinkedIn activity in partnership with the distribution team.
• Build and deploy email campaigns, support lead development, and optimize HubSpot usage.
• Support client segmentation initiatives to improve outreach and assist with ongoing marketing subscription development.
• Maintain accurate and synchronized data connections among marketing vendors such as HubSpot, Seismic, and Salesforce, working with technology partners.
• Coordinate with distribution and relationship teams to align campaign activity using marketing communication vendors.
• Define KPIs and build dashboards using marketing vendors to track outreach, engagement, lead generation, and pipeline influence.
• Provide executive management with clear, actionable recommendations based on campaign results.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3-6 years of marketing experience in financial services, with asset management experience a plus.
• Strong writing and editing skills with a demonstrated interest in marketing copy and content; candidates should be prepared to share writing samples.
• Experience managing paid LinkedIn campaigns in Campaign Manager.

Preferred qualifications

• Experience with marketing vendor tools and/or working knowledge of Salesforce and HubSpot.
• Strong analytical skills, including experience building reports and dashboards and drawing conclusions from campaign data.
• Strong attention to detail and the ability to manage multiple projects to deadlines.
• Excellent communication and collaboration skills, with confidence to share ideas in strategy discussions.

Tech stack

• HubSpot, Seismic, LinkedIn, Salesforce, Campaign Manager

Benefits

• Competitive health and welfare benefits, including company HSA contributions.
• Numerous voluntary benefit choices.
• Superior 401k match.
• Tuition reimbursement.
• Company subsidized commuter benefits.
• Generous paid time off, including parental leave.
• Plus more.

Location: Philadelphia, PA (hybrid, 3 days per week in office). Minimum experience: 3 years.