Digital Marketing Specialist
Job Description
Amphenol RF is hiring a results-driven Digital Marketing Specialist to drive website performance, email campaigns, SEO improvements, and digital engagement in a hybrid setup based in Simi Valley, CA.
Responsibilities
- Manage the day-to-day operations of Amphenol RF’s global website, including content updates, landing page development, website maintenance, and troubleshooting.
- Coordinate website development projects with external vendors, including timely execution and quality control.
- Create website content that supports product introductions, target markets, and strategic marketing initiatives.
- Find opportunities to improve website usability, navigation, search visibility, and conversion performance.
- Execute on-page SEO work, including keyword optimization, metadata updates, internal linking, and content enhancements.
- Monitor organic search performance and recommend actions to increase qualified traffic.
- Support initiatives to improve visibility in traditional search engines and AI-powered search platforms.
- Work with internal teams and external partners to address technical SEO issues.
- Develop, build, test, and deploy email marketing campaigns aligned with the marketing content calendar.
- Manage segmentation, contact lists, and marketing automation workflows.
- Track and evaluate email performance, including open rates, click-through rates, conversions, and lead generation.
- Recommend improvements based on campaign performance and audience engagement signals.
- Develop and optimize digital content, including website copy, graphics, videos, and other marketing assets.
- Collaborate with product management and marketing teams to ensure content reflects accurate technical product information and customer value.
- Coordinate with internal resources and external vendors to support creative and digital content production.
- Act as the primary point of contact for website-related activities, including updates, landing page development, troubleshooting, and vendor coordination.
- Support digital content creation, marketing automation, and implementation of new technologies, including AI tools, to improve marketing effectiveness and operational efficiency.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field.
- 3 to 5 years of hands-on digital marketing experience, preferably in B2B manufacturing or a technical industry.
- Experience managing corporate websites via a content management system (CMS), including updates, optimization, and troubleshooting.
- Working knowledge of SEO best practices, technical SEO, and AI search visibility.
- Experience developing and executing email campaigns using platforms such as HubSpot or Mailchimp.
- Proficiency with Google Analytics 4 (GA4), performance reporting, and lead-generation metrics.
- Experience creating and optimizing digital content using tools such as Adobe Creative Cloud, Canva, and AI-powered platforms.
- Basic knowledge of HTML and CSS, and the ability to coordinate website development with external vendors.
- Strong written communication, proofreading, and editing skills with excellent attention to detail.
- Excellent organizational, analytical, and problem-solving skills, including the ability to manage multiple projects and deadlines independently.
- Ability to collaborate with cross-functional teams and develop knowledge of Amphenol RF’s products, markets, and customer needs.
- Ability to travel when necessary (10-20%).
Technologies
- HubSpot
- Mailchimp
- Google Analytics 4 (GA4)
- Adobe Creative Cloud
- Canva
- AI-powered platforms
- HTML
- CSS
- Content management system (CMS)
Benefits
- Competitive salary
- Medical
- Dental
- Vision
- Matching 401K
- FSA
- Employer-paid life insurance
- Generous PTO allowance
- Paid holidays
- Favorable work/life balance
- Engaging and collaborative work environment
- Numerous opportunities for career growth
- Entrepreneurial focus that encourages employees to chart their own paths
Location: Simi Valley, CA (hybrid)
Salary: USD 65,000 - 75,000 per year