Village Hardware, Inc. is seeking an energetic Digital Media and Marketing Specialist to plan, run, and refine digital marketing campaigns across multiple channels. This onsite role in Leipsic, OH emphasizes stronger brand presence, increased engagement, and measurable performance improvements through content, advertising, analytics, and conversion optimization.
Role Focus
You will develop integrated digital marketing efforts that aim to maximize reach and engagement, improve SEO-ready website content, and use performance data to guide ongoing campaign improvements. The position also supports conversion growth by testing landing pages, calls to action, and user flows.
Responsibilities
- Develop and execute integrated digital marketing campaigns using paid advertising channels such as Google Ads, Facebook Advertising, and SEM to maximize reach and engagement.
- Manage website content using content management systems such as WordPress, ensuring pages are optimized for SEO through SEO tools and keyword research.
- Create graphics and multimedia content that support marketing campaigns across social media, email marketing, and web platforms.
- Monitor and analyze campaign performance using web analytics and reporting tools including Google Analytics and Google Tag Manager, plus marketing analytics platforms to support optimization.
- Lead conversion optimization initiatives by testing landing pages, call-to-action buttons, and user flows to improve lead generation and sales conversions.
- Oversee social media advertising efforts across Facebook, Instagram, LinkedIn, and Twitter to grow followers and boost engagement.
- Collaborate with cross-functional teams to maintain consistent brand messaging across digital channels, including managing project timelines for campaign setup and execution.
Requirements
- Proven experience with digital marketing tools including Google Ads (AdWords), Google Analytics, Google Tag Manager, SEO tools, and marketing automation platforms.
- Strong technical capability working with website management systems such as WordPress, along with HTML and CSS.
- Demonstrated ability in content creation, Adobe Photoshop graphic design, and multimedia production for digital campaigns.
- Knowledge of paid search marketing (SEM), paid advertising campaign management, social media advertising campaigns, and web analytics reporting.
- Familiarity with e-commerce platforms and online sales funnels to support digital campaign objectives.
- Excellent analytical skills to interpret data from multiple sources and optimize campaign performance.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
Tools and Technologies
Key technologies include Google Ads (AdWords), Facebook Advertising, SEM, WordPress, SEO tools, keyword research, Google Analytics, Google Tag Manager, marketing analytics platforms, landing pages, call-to-action buttons, user flows, Facebook, Instagram, LinkedIn, Twitter, HTML, CSS, Adobe Photoshop, content management systems, marketing automation platforms, e-commerce platforms, online sales funnels, and email marketing.
Compensation and Schedule
- Pay: $23.00 - $26.00 per hour
- Expected hours: 40.0 hours per week
Benefits
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location
Onsite in Leipsic, OH.
