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Website Marketing Specialist

RELIANCE WORLDWIDE Atlanta, GA

Atlanta, GA

Today

Full time Marketing Aeo/seo Brand Management

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Job Description

RELIANCE WORLDWIDE is seeking a Website Marketing Specialist to own and optimize (6) branded Drupal sites plus the RWC corporate website for the Americas marketing team.

Responsibilities

Manage and maintain content across (6) branded Drupal websites plus the RWC corporate site.
Create, edit, publish, and optimize web pages, landing pages, and digital assets.
Run routine website audits for content accuracy, functionality, brand consistency, and adherence to best practices.
Spot and implement improvements in website performance, usability, AEO/SEO, and traffic.
Coordinate with internal teams to support marketing campaigns, product launches, and other business initiatives.
Act as the primary point of contact for an external web development partner, prioritizing requests and overseeing project execution.
Monitor website analytics and user behavior to guide optimization and continuous improvement.
Maintain website governance, content standards, and publishing workflows.
Track web trends, industry trends, and competitor activity; translate findings into recommendations for the online presence.
Quickly learn RWC products and the plumbing industry to support accurate, effective web content.
Collaborate with Product Management, Sales, and Engineering to stay current on products and features, including plumbing-industry knowledge.

Requirements

2 years minimum experience (minimum requirement).
Bachelor’s degree in marketing, communications, or a related field is preferred.
2-3 years of experience managing websites in Drupal or a similar CMS; agency and/or industry experience is a plus.
Strong knowledge of website content management, UX best practices, and digital marketing.
Ability to manage multiple websites, projects, and stakeholders at the same time.
Strong attention to detail, organization skills, and project management capability.
Experience using website analytics tools to drive optimization and performance improvements.
Ability to communicate complex topics into clear, easy-to-understand web content.
Proficiency in Microsoft Office: Word, Excel, PowerPoint.
Strong written and verbal communication skills.
Self-motivated approach and strong work ethic.
Ability to collaborate across departments to achieve business goals.
Must be based in Atlanta, GA.

Technologies

Drupal
Microsoft Office (Word, Excel, PowerPoint)

Location & Working Conditions

Atlanta, GA (onsite)
Mostly office environment

Essential Functions & Physical Demands

Based in Atlanta, GA.
Need to safely perform all duties.
Requires both sitting and standing.
Excellent vision, hearing, speech, and motor skills required.

Websites

SharkBite
HoldRite
Eastman
RWC

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