Website Marketing Specialist

RELIANCE WORLDWIDE is seeking a Website Marketing Specialist to own and optimize (6) branded Drupal sites plus the RWC corporate website for the Americas marketing team.

Responsibilities

• Manage and maintain content across (6) branded Drupal websites plus the RWC corporate site.
• Create, edit, publish, and optimize web pages, landing pages, and digital assets.
• Run routine website audits for content accuracy, functionality, brand consistency, and adherence to best practices.
• Spot and implement improvements in website performance, usability, AEO/SEO, and traffic.
• Coordinate with internal teams to support marketing campaigns, product launches, and other business initiatives.
• Act as the primary point of contact for an external web development partner, prioritizing requests and overseeing project execution.
• Monitor website analytics and user behavior to guide optimization and continuous improvement.
• Maintain website governance, content standards, and publishing workflows.
• Track web trends, industry trends, and competitor activity; translate findings into recommendations for the online presence.
• Quickly learn RWC products and the plumbing industry to support accurate, effective web content.
• Collaborate with Product Management, Sales, and Engineering to stay current on products and features, including plumbing-industry knowledge.

Requirements

• 2 years minimum experience (minimum requirement).
• Bachelor’s degree in marketing, communications, or a related field is preferred.
• 2-3 years of experience managing websites in Drupal or a similar CMS; agency and/or industry experience is a plus.
• Strong knowledge of website content management, UX best practices, and digital marketing.
• Ability to manage multiple websites, projects, and stakeholders at the same time.
• Strong attention to detail, organization skills, and project management capability.
• Experience using website analytics tools to drive optimization and performance improvements.
• Ability to communicate complex topics into clear, easy-to-understand web content.
• Proficiency in Microsoft Office: Word, Excel, PowerPoint.
• Strong written and verbal communication skills.
• Self-motivated approach and strong work ethic.
• Ability to collaborate across departments to achieve business goals.
• Must be based in Atlanta, GA.

Technologies

• Drupal
• Microsoft Office (Word, Excel, PowerPoint)

Location & Working Conditions

• Atlanta, GA (onsite)
• Mostly office environment

Essential Functions & Physical Demands

• Based in Atlanta, GA.
• Need to safely perform all duties.
• Requires both sitting and standing.
• Excellent vision, hearing, speech, and motor skills required.

Websites

• SharkBite
• HoldRite
• Eastman
• RWC