Marketing Jobs in Clifton Park, NY

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Marketing Manager/Web Developer

COORDINATED CARE ALLIANCE NY INC Clifton Park, NY

Clifton Park, NY

Today

$80k - $85k/yr Full time Backend Developer Manager Marketing

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Job Description

Clifton Park, NY (Onsite) | $80,000 to $85,000

COORDINATED CARE ALLIANCE NY INC brings together Marketing and IT to support effective, accessible, and secure digital experiences. In this role, you will connect brand goals and person-centered communications with hands-on ownership of CCANY/ACA/LIFEPlan WordPress websites and public-facing digital platforms, ensuring reliable performance and alignment with organizational priorities.

What you’ll do

Coordinate cross-department marketing intake, then support prioritization, planning, execution, and reporting in line with organizational objectives, brand awareness, and Care Coordination services.
Manage integrated marketing campaigns and digital projects from concept through completion, including timelines, deliverables, stakeholder communications, approvals, and vendor coordination.
Partner with teams across HR, Outreach, Provider Relations, Care Management, Information Technology, and others to address ongoing communication and marketing needs.
Collaborate with the Marketing Communications team to develop strategies and capture member stories for consistent, person-centered messaging for varied audiences.
Maintain the editorial calendar for web, social media, and other digital communications.
Coordinate and create visual content for websites, social media, presentations, print materials, and department requests, including participation in content creation as needed.
Support hosting and management of virtual conferences and meetings with cross-department teams.
Support consistent application of brand standards across channels and serve as a company representative as assigned.

WordPress and digital platform ownership

Own the day-to-day development, administration, maintenance, and continuous improvement of the WordPress sites and related digital properties supporting CCANY, ACA, and LIFEPlan.
Test, deploy, and maintain custom WordPress themes, plugins, integrations, REST API connections, and backend functionality using PHP, MySQL, JavaScript, HTML, and CSS.
Translate marketing, content, operational, and technical requirements into responsive, user-centered, maintainable web solutions.
Integrate WordPress with third-party services including APIs, SMTP/email, identity providers, analytics platforms, forms, and enterprise systems in partnership with IT.
Manage content and page production with focus on information architecture, mobile responsiveness, accessibility, performance, and usability.
Use Git/source control and structured development workflows (testing, staging, production) to support code quality, traceability, and reliable releases.

SEO, measurement, security, and compliance

Develop and implement SEO strategies, including keyword research and applying SEO best practices across copy, titles, metadata, headings, URLs, images, and internal linking.
Monitor organic search performance, traffic, rankings, engagement, and conversions using approved analytics and search-performance tools.
Conduct technical SEO reviews and address crawl errors, indexing issues, broken links, redirects, duplicate content, mobile usability, and performance factors.
Maintain XML sitemaps, robots.txt, structured data, canonical tags, redirects, and related technical elements.
Protect organic search performance during redesigns and migrations through redirect planning, testing, monitoring, and remediation.
Apply secure coding and support application security practices, including authentication, authorization, least privilege, data protection, logging, and vulnerability remediation.
Coordinate troubleshooting and escalations for complex issues across WordPress, PHP, databases, APIs, email, authentication, hosting, performance, and integrations.
Maintain audit-ready documentation for configurations, code repositories, integrations, dependencies, deployment procedures, support contacts, risks, vulnerabilities, testing evidence, approvals, and compliance activities.
Protect PHI, PII, and confidential information and follow formal change-management, approval, rollback, and deployment processes consistent with CCANY’s change methodology.

Requirements

Bachelor’s degree in marketing, communications, business, computer science, web development, information systems, or a related field (required).
At least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field (required).
At least three years of professional WordPress backend development experience (required).
Demonstrated experience developing and maintaining custom WordPress plugins, integrations, APIs, and backend functionality (required).
Experience with Git/source control and structured development, testing, staging, and production workflows (required).
Experience with secure coding, application security testing, code review, dependency management, vulnerability scanning, and remediation (required).
Experience integrating WordPress with third-party APIs, SMTP/email services, identity providers, and enterprise systems (required).
Experience troubleshooting WordPress, PHP, databases, APIs, email delivery, authentication, hosting, and performance issues (required).
Experience managing website content, SEO, digital analytics, creative assets, and multi-stakeholder projects (required).
Preferred: Experience in IDD, healthcare, human services, nonprofit, or another regulated environment; and relevant certifications in digital marketing, analytics, accessibility, WordPress, web development, cybersecurity, or project management.
Travel of 10% is required.
Must possess a valid Driver’s License from New York or a contiguous state (CT, NJ, PA, VT), or have the ability to take ample public transportation to attend meetings in person as needed.

Collaboration model

Marketing provides direction on brand, audiences, messaging, content, campaigns, user experience, and marketing priorities.
IT provides functional oversight for architecture, security, privacy, hosting, identity, access, integrations, environments, change controls, configuration management, and production deployment.
You will communicate priorities, dependencies, risks, and resource needs across functions and follow the applicable approval path before production changes.
Priority conflicts or decisions involving material risk should be escalated jointly to the Vice President of Marketing Communications and designated IT leadership.

Work expectations

May occasionally respond to time-sensitive website, email, security, or production issues outside regular business hours, coordinated with management and established incident procedures.
The role has no supervisory responsibilities, though it may coordinate vendors, consultants, and cross-functional project contributors.

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