Marketing Manager/Web Developer

Clifton Park, NY (Onsite) | $80,000 to $85,000

COORDINATED CARE ALLIANCE NY INC brings together Marketing and IT to support effective, accessible, and secure digital experiences. In this role, you will connect brand goals and person-centered communications with hands-on ownership of CCANY/ACA/LIFEPlan WordPress websites and public-facing digital platforms, ensuring reliable performance and alignment with organizational priorities.

What you’ll do

• Coordinate cross-department marketing intake, then support prioritization, planning, execution, and reporting in line with organizational objectives, brand awareness, and Care Coordination services.
• Manage integrated marketing campaigns and digital projects from concept through completion, including timelines, deliverables, stakeholder communications, approvals, and vendor coordination.
• Partner with teams across HR, Outreach, Provider Relations, Care Management, Information Technology, and others to address ongoing communication and marketing needs.
• Collaborate with the Marketing Communications team to develop strategies and capture member stories for consistent, person-centered messaging for varied audiences.
• Maintain the editorial calendar for web, social media, and other digital communications.
• Coordinate and create visual content for websites, social media, presentations, print materials, and department requests, including participation in content creation as needed.
• Support hosting and management of virtual conferences and meetings with cross-department teams.
• Support consistent application of brand standards across channels and serve as a company representative as assigned.

WordPress and digital platform ownership

• Own the day-to-day development, administration, maintenance, and continuous improvement of the WordPress sites and related digital properties supporting CCANY, ACA, and LIFEPlan.
• Test, deploy, and maintain custom WordPress themes, plugins, integrations, REST API connections, and backend functionality using PHP, MySQL, JavaScript, HTML, and CSS.
• Translate marketing, content, operational, and technical requirements into responsive, user-centered, maintainable web solutions.
• Integrate WordPress with third-party services including APIs, SMTP/email, identity providers, analytics platforms, forms, and enterprise systems in partnership with IT.
• Manage content and page production with focus on information architecture, mobile responsiveness, accessibility, performance, and usability.
• Use Git/source control and structured development workflows (testing, staging, production) to support code quality, traceability, and reliable releases.

SEO, measurement, security, and compliance

• Develop and implement SEO strategies, including keyword research and applying SEO best practices across copy, titles, metadata, headings, URLs, images, and internal linking.
• Monitor organic search performance, traffic, rankings, engagement, and conversions using approved analytics and search-performance tools.
• Conduct technical SEO reviews and address crawl errors, indexing issues, broken links, redirects, duplicate content, mobile usability, and performance factors.
• Maintain XML sitemaps, robots.txt, structured data, canonical tags, redirects, and related technical elements.
• Protect organic search performance during redesigns and migrations through redirect planning, testing, monitoring, and remediation.
• Apply secure coding and support application security practices, including authentication, authorization, least privilege, data protection, logging, and vulnerability remediation.
• Coordinate troubleshooting and escalations for complex issues across WordPress, PHP, databases, APIs, email, authentication, hosting, performance, and integrations.
• Maintain audit-ready documentation for configurations, code repositories, integrations, dependencies, deployment procedures, support contacts, risks, vulnerabilities, testing evidence, approvals, and compliance activities.
• Protect PHI, PII, and confidential information and follow formal change-management, approval, rollback, and deployment processes consistent with CCANY’s change methodology.

Requirements

• Bachelor’s degree in marketing, communications, business, computer science, web development, information systems, or a related field (required).
• At least five years of professional experience in marketing, communications, digital experience, web development, or a closely related field (required).
• At least three years of professional WordPress backend development experience (required).
• Demonstrated experience developing and maintaining custom WordPress plugins, integrations, APIs, and backend functionality (required).
• Experience with Git/source control and structured development, testing, staging, and production workflows (required).
• Experience with secure coding, application security testing, code review, dependency management, vulnerability scanning, and remediation (required).
• Experience integrating WordPress with third-party APIs, SMTP/email services, identity providers, and enterprise systems (required).
• Experience troubleshooting WordPress, PHP, databases, APIs, email delivery, authentication, hosting, and performance issues (required).
• Experience managing website content, SEO, digital analytics, creative assets, and multi-stakeholder projects (required).
• Preferred: Experience in IDD, healthcare, human services, nonprofit, or another regulated environment; and relevant certifications in digital marketing, analytics, accessibility, WordPress, web development, cybersecurity, or project management.
• Travel of 10% is required.
• Must possess a valid Driver’s License from New York or a contiguous state (CT, NJ, PA, VT), or have the ability to take ample public transportation to attend meetings in person as needed.

Collaboration model

• Marketing provides direction on brand, audiences, messaging, content, campaigns, user experience, and marketing priorities.
• IT provides functional oversight for architecture, security, privacy, hosting, identity, access, integrations, environments, change controls, configuration management, and production deployment.
• You will communicate priorities, dependencies, risks, and resource needs across functions and follow the applicable approval path before production changes.
• Priority conflicts or decisions involving material risk should be escalated jointly to the Vice President of Marketing Communications and designated IT leadership.

Work expectations

• May occasionally respond to time-sensitive website, email, security, or production issues outside regular business hours, coordinated with management and established incident procedures.
• The role has no supervisory responsibilities, though it may coordinate vendors, consultants, and cross-functional project contributors.