Marketing & Communications Manager
Job Description
The Marketing & Communications (MarComms) Manager will operate as a strategic partner to MAA departments, shaping communications plans and leading day-to-day execution across email marketing, digital and social channels, and brand-aligned messaging.
Role Overview
This position manages email marketing execution and the email calendar across MAA departments and programs. The MarComms Manager also oversees digital and social media strategy across current platforms, ensures consistent brand voice, and maintains standard operating procedures (SOPs) that guide team workflow and output quality. The role serves as a primary liaison for Programs, American Mathematics Competitions (AMC), Membership, Development, and Publications, coordinating communications planning and execution with internal stakeholders.
Key Responsibilities
- Own execution of email marketing campaigns and manage the email calendar across all MAA departments and programs.
- Manage the day-to-day relationship with MAA’s email marketing vendor, including troubleshooting and monitoring platform performance.
- Oversee implementation of MAA’s digital and social media strategy across current platforms.
- Review content and campaign outputs from the Digital Marketing Specialist and any Marketing & Communications interns to ensure brand and messaging alignment.
- Use performance metrics and analytics to assess campaign effectiveness and adjust strategy.
- Directly manage the Digital Marketing Specialist and any Marketing & Communications interns.
- In coordination with the Director, set team priorities, coordinate project load across cyclical and new initiatives, and support staff development.
- Serve as the primary point of contact for Programs, AMC, Membership, Development, and Publications, partnering with departments to develop communications plans and lead team execution.
- Apply MarComms SOPs to guide daily workflow and ensure consistent quality across deliverables.
- Own updating and organizing MarComms SOPs to reflect current tools, platforms, and processes, and enforce SOP adherence across the team.
- Partner with the Director to establish and maintain brand voice and messaging standards across the organization, ensuring consistent application in team output and department-facing content.
- Support coordination between the Director, MAA’s PR contractor, and internal stakeholders for media relations and newsroom needs, including drafting, background research, and logistics.
- Support planning and execution of paid digital and social campaigns as needed.
Note: This role does not own or manage the media relations strategy or the PR contractor relationship; both sit with the Director.
Required Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- 3–5 years of relevant work experience in marketing, communications, or a related field.
- Experience with WordPress or a comparable website content management system.
- Experience with email marketing platforms.
- Exceptional written, oral, proofreading, and interpersonal skills.
- Strong project management skills, including prioritizing multiple tasks and managing shifting deadlines with close attention to detail.
- Ability to manage and develop staff, and coordinate team workload across cyclical and new project needs.
- Ability to build and maintain relationships across departments and with external vendors.
- Comfort balancing hands-on execution with day-to-day operational management.
- Ability to work effectively under deadline pressure while maintaining high work standards.
- Positive attitude and professional demeanor with a track record of strong collaboration.
Preferred Qualifications
- Experience managing staff.
- Experience with Canva or similar design tools.
Tools and Technologies
- WordPress
- Email marketing platforms
- Canva
- Digital and social media strategy
- Performance metrics and analytics
Location and Working Conditions
- Location: Washington, DC (hybrid)
- Salary: USD 70,000 - 85,000 per year
- Working environment: Standard office environment with some telework
- Schedule: Occasional weekend/evening work to attend meetings and conferences
- Travel: Dependent on business needs for meetings and conferences
- Physical requirements: Ability to lift up to 20 lbs.