Marketing Jobs in Ann Arbor, MI

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1d ago

Digital Marketing Associate

University of Michigan Ann Arbor, MI

Ann Arbor, MI

1d ago

$48k - $54k/yr Full time Marketing Brand Management Campaign Management

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Job Description

The University of Michigan Digital Marketing Associate role supports marketing and communications initiatives for Michigan Housing, telling the on-campus living story to prospective and returning residents.

Responsibilities

Assist with communications and creative content for the Wolverine Village opening in Fall 2026.
Oversee photos and videos for Michigan Housing events and storytelling campaigns, building a library of brand-aligned visual assets documenting student experiences.
Manage internal systems for distributing flyers and content to digital screens, social channels, and print publications.
Assemble and edit the department newsletter for professional and student staff.
Organize and maintain project documentation, brand assets, photography archives, and marketing materials.
Administer digital signage in residential communities; troubleshoot issues, provide user training, assess utilization, and coordinate with Student Life Technology Solutions on technical concerns.
Guide creative projects from concept to delivery, establishing timelines, tracking progress, and ensuring timely deliverables.
Collect and monitor analytics and performance data to inform marketing strategies.
Coordinate Michigan Housing's Instagram presence; monitor channels for questions and respond promptly.
Update Michigan Housing website and knowledgebase articles.
Track emerging trends in social media, digital media, and technology.
Maintain digital accessibility guidance as it relates to department communications.
Manage a comprehensive social media content calendar aligned with the communications plan.
Collaborate with the Communications Specialist to supervise, coach, and mentor student marketing staff and interns; hire, train, and oversee contributors to the social platform.
Develop and implement a sustainable plan for periodic review of websites and knowledge base articles.
Respond to questions from students, parents, and stakeholders on behalf of the Communications Specialist, including campus, local, state, or national topics.
Supervise student staff representing Michigan Housing at on-campus and off-campus events, including Campus Day, Orientation, and community programs.
Deliver presentations to students, families, supporters, and campus partners to highlight the benefits of on-campus living.
Provide general administrative support, scheduling, purchasing, budget tracking, and logistical coordination for marketing and outreach activities.
Oversee the Michigan Housing Scholarship portfolio, including stewardship and distribution of funds.
Collaborate with Student Life Business & Finance to evaluate fund balances and distribute awards.
Liaise with University Development to facilitate donor tours and proposals as requested.
Perform other duties and special projects as assigned.

Requirements

Bachelor's degree in Marketing, Communications, Advertising, or a related field.
Demonstrated experience with creative software tools such as Photoshop, Illustrator, InDesign, Premiere Pro, or equivalents.
Strong writing, editing, and proofreading skills with meticulous attention to detail.

Technologies

Photoshop
Illustrator
InDesign
Premiere Pro
WordPress
Instagram

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