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DocNetwork

Content Marketing Coordinator

DocNetwork
Ann Arbor, MI $50k - $60k/yr Full time Posted 15d ago
Marketing Campaign Management Content Management Systems Content Marketing Coordinator CRM Design Tools Email Marketing Hubspot Lead Generation Marketing Automation Marketing Collateral Marketing Materials Marketing Technology Project Management
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Job Description

DocNetwork is seeking a Content Marketing Coordinator to coordinate and execute content marketing programs that raise awareness of CampDoc and SchoolDoc. This hybrid role in Ann Arbor, MI offers a salary range of USD 50,000 - 60,000 per year and opportunities to collaborate across teams while driving ongoing improvement in results.

Benefits

  • Medical
  • Dental
  • Vision
  • Life
  • Short-term Disability
  • Pet
  • Flex PTO
  • Professional Development and Wellness Budgets
  • 401k with company match
  • Volunteer Time Off

Culture and extras

  • 10x SPARK FastTrack Award recipient
  • Office dog Munki, a soft and friendly companion
  • Office pantry stocked with snacks
  • Paper Plate Award for leadership with frog stickers

Responsibilities

  • Develop campaign assets aligned to approved messaging, including web content, email copy, and supporting collateral
  • Publish and maintain approved website content in WordPress, including blog posts, landing pages, and updates
  • Build and quality-check segmented email sends and related campaign components in marketing systems
  • Support ongoing nurture and follow-up programs tied to inbound interest and campaign engagement
  • Create and maintain sales-facing collateral to support conversion and address objections
  • Support partner and webinar initiatives through promotional assets and follow-up content
  • Collaborate with Marketing Operations to review performance and run content and creative tests to improve results
  • Manage assigned work in Jira, communicate progress proactively, and support team delivery goals

Requirements

  • Demonstrated successful experience in digital marketing, demand generation, content marketing, or a related role
  • Strong writing and editing skills across digital formats (email, web, collateral)
  • Experience with a CMS (WordPress or similar) and comfort publishing content
  • Strong initiative and a proactive mindset
  • Excellent organization skills and attention to detail
  • Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices
  • Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy
  • Experience creating simple graphics or assembling assets using Canva or similar
  • Ability to manage multiple deliverables at a time
  • Basic understanding of SEO and how content supports organic visibility
  • Comfort interpreting basic performance metrics to support iteration (email and landing page performance)
  • Familiarity with B2B SaaS marketing and segmented audience targeting
  • Interest in youth-serving organizations, health, safety, or mission-driven software

Technologies

  • WordPress
  • Jira
  • Canva
  • HubSpot

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