Content Marketing Coordinator

DocNetwork is seeking a Content Marketing Coordinator to coordinate and execute content marketing programs that raise awareness of CampDoc and SchoolDoc. This hybrid role in Ann Arbor, MI offers a salary range of USD 50,000 - 60,000 per year and opportunities to collaborate across teams while driving ongoing improvement in results.

Benefits

• Medical
• Dental
• Vision
• Life
• Short-term Disability
• Pet
• Flex PTO
• Professional Development and Wellness Budgets
• 401k with company match
• Volunteer Time Off

Culture and extras

• 10x SPARK FastTrack Award recipient
• Office dog Munki, a soft and friendly companion
• Office pantry stocked with snacks
• Paper Plate Award for leadership with frog stickers

Responsibilities

• Develop campaign assets aligned to approved messaging, including web content, email copy, and supporting collateral
• Publish and maintain approved website content in WordPress, including blog posts, landing pages, and updates
• Build and quality-check segmented email sends and related campaign components in marketing systems
• Support ongoing nurture and follow-up programs tied to inbound interest and campaign engagement
• Create and maintain sales-facing collateral to support conversion and address objections
• Support partner and webinar initiatives through promotional assets and follow-up content
• Collaborate with Marketing Operations to review performance and run content and creative tests to improve results
• Manage assigned work in Jira, communicate progress proactively, and support team delivery goals

Requirements

• Demonstrated successful experience in digital marketing, demand generation, content marketing, or a related role
• Strong writing and editing skills across digital formats (email, web, collateral)
• Experience with a CMS (WordPress or similar) and comfort publishing content
• Strong initiative and a proactive mindset
• Excellent organization skills and attention to detail
• Familiarity with marketing automation tools (HubSpot or similar) and email QA best practices
• Familiarity with AI tools for content drafting, repurposing, and QA, with strong editorial judgment and attention to accuracy
• Experience creating simple graphics or assembling assets using Canva or similar
• Ability to manage multiple deliverables at a time
• Basic understanding of SEO and how content supports organic visibility
• Comfort interpreting basic performance metrics to support iteration (email and landing page performance)
• Familiarity with B2B SaaS marketing and segmented audience targeting
• Interest in youth-serving organizations, health, safety, or mission-driven software

Technologies

• WordPress
• Jira
• Canva
• HubSpot