Marketing & Communications Manager

Responsibilities

• Develop and implement Merit's overall marketing and communications strategy, including brand awareness, business goals, digital marketing, publications, website, social media, public relations, and other channels.
• Lead the Marketing and Communications team through planning, prioritization, capacity management, performance management, professional development, and regular operating cadences.
• Coordinate with Merit teams, peer organizations, and national outreach programs to align and execute marketing strategies.
• Build and maintain a strong departmental understanding of Merit's products, services, audiences, value proposition, competitive differentiators, and Member needs.
• Collect, analyze, and share market intelligence, stakeholder insights, and marketing performance data to inform executive decision-making, product development, and future strategy.
• Identify opportunities to increase Merit's visibility in networking, cybersecurity, broadband, workforce development, research and education, industry, and other community spaces.
• Oversee integrated marketing campaigns, including request intake, prioritization, campaign briefs, messaging frameworks, channel plans, and the integrated marketing calendar.
• Guide the development and execution of communications assets across digital marketing, social media, print, educational materials, newsletters, web content, partner communications, and co-marketing initiatives.
• Maintain, improve, and strategically evolve Merit's website and other internally hosted websites.
• Track marketing and communications performance, provide quarterly analytics reports, identify trends, and recommend strategic adjustments.
• Strengthen lead generation, analytics, and research-informed decision-making for Merit's products and services.
• Manage public relations efforts in coordination with Merit's contracted public relations firm, including press releases, media opportunities, executive visibility, and similar events.
• Build and maintain relationships with external communications partners.
• Manage trade and service mark registrations with the United States Patent and Trademark Office.
• Provide strategic oversight for Merit's event portfolio, including conferences, roadshows, digital events, Communities of Practice, and other educational and outreach events.
• Lead event planning and execution, including content development, logistics, sponsorships, profitability, communications, recruitment, and attendee experience.
• Recruit and manage Merit Community Supporter sponsors, maintain key stakeholder relationships, and strategically use sponsorship funds to support Members' educational development initiatives.
• Manage departmental budgets, vendor relationships, agency and freelancer partnerships, print and web support, event vendors, and other operational resources.
• Evaluate current and future vendor, sponsor, and partnership opportunities to ensure alignment with Merit's goals and performance expectations.
• Leverage events as part of Merit's broader marketing, outreach, membership, and sales funnel strategies.

Requirements

• Bachelor's Degree, preferably in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and relevant experience
• 5+ years of experience planning and implementing marketing and communication plans, campaigns, and strategies
• Demonstrated success in executing marketing campaigns, product marketing or go-to-market activities (positioning, launches, enablement)
• Experience developing and managing public relations activities such as press releases and press conferences
• 3+ years of experience in leading, coaching, and developing high-performing teams
• Experience in developing dashboard reports, or other analytical tools, that communicate marketing metrics, campaign performance, audience engagement, and other strategic insights to leadership
• Strong verbal and written communication skills along with storytelling experience
• Demonstrated ability to develop working relationships with vendors, and internal and external stakeholders
• Self-reliant, with strong critical thinking and independent decision making skills
• Comfortable working independently and collaboratively within a dynamic team and across the organization
• Experience managing budgets including expense and revenue forecasting
• Excellent stakeholder and customer management skills

Technologies

WordPress

Benefits

• Full access to medical and dental insurance for you and your eligible dependents
• Generous 2:1 retirement matching to help you plan for your long-term goals
• Paid vacation, sick time, holidays, and additional paid time off to support work-life balance
• Access to a variety of well-being programs, resources, and campus perks
• Professional development opportunities and educational assistance to further your career
• And more - discover the complete benefits package at careers.umich.edu/benefits

Desired Qualifications

• Strong grasp of writing educational content, technology services marketing materials and technical writing
• Experience in technology, networking/cybersecurity, higher ed/research, or membership organizations
• Familiarity with copyediting and developing content marketing assets
• Experience with marketing of network technology or cybersecurity products and services
• Experience developing marketing plans for a Membership organization
• Demonstrated success in product launch campaigns
• Familiarity with broadband technologies and computer networking
• Familiarity with CMS (e.g., WordPress), email tools, analytics, and basic SEO

Modes of Work

Hybrid

Travel

Travel is required. The position requires travel (5-6 times per year) within the state of Michigan and out of state to attend conferences, promote Merit's brand, and interface with Merit's Membership and peer organizations.

Additional Information

• Starting salary range is $85,000 - $90,000, depending on experience and credentials.
• Full access to medical and dental insurance for you and your eligible dependents
• Generous 2:1 retirement matching to help you plan for your long-term goals
• Paid vacation, sick time, holidays, and additional paid time off to support work-life balance
• Access to a variety of well-being programs, resources, and campus perks
• Professional development opportunities and educational assistance to further your career
• And more- discover the complete benefits package at careers.umich.edu/benefits

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, cloud-based systems, and AV/teleconferencing software & equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee (with or without accommodations) to successfully perform the essential functions of this job. Employees must frequently work at computer stations, answer telephone calls, emails, and/or other forms of customer/client communication. Employees may on occasion be required to move items of various sizes and up to weights throughout the office or building.