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Marketing & Events Coordinator

Point Park University Pittsburgh, PA

Pittsburgh, PA

Today

Full time Marketing Admissions Campaign Management

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Job Description

Point Park University offers a hybrid Marketing & Events Coordinator role within the Admissions department, based in Pittsburgh, PA. This position centers on shaping the marketing and campus event experience for new enrollment, including web page content management and communications plans for the Office of Admissions, the Office of Graduate and Online Admission, and International Student Services and Enrollment. The role provides cross-campus collaboration opportunities and a chance to influence how prospective students engage with the university during the admissions journey.

As a member of a collaborative team, you will oversee digital content, coordinate outreach campaigns, and support events that connect prospective students with campus life. The role emphasizes partnership with Enrollment Marketing and Marketing Communications to ensure accuracy, consistency, and timely delivery of messages across channels.

Responsibilities

Serve as the content owner for all admissions department web and intranet pages, including design, editing, and updates; manage the Admissions Instagram page, CampusESP, and College Board Connections.
Collaborate with enrollment professional staff to implement policies that ensure information accuracy.
Partner with Enrollment Marketing to guarantee policy compliance across communications and campaigns.
Develop and manage the communications plan for the Office of Admissions and the Office of Graduate and Online Admission.
Create email broadcasts for Undergraduate, Graduate, International, and Conservatory recruitment across enrollment management offices.
Coordinate vendor relations with EAB for outreach and application generation campaigns (Office of Admission).
Contribute to the annual review of enrollment print publications.
Oversee inventory for mailings and outreach materials.
Coordinate outreach efforts with support staff as needed.
Act as liaison with Marketing Communications to develop ad hoc communications to prospective students.
Coordinate creation, production, and printing of promotional materials with Marketing Communications.
Coordinate mailings for the Undergraduate and Graduate and Online Admission Office.
Manage all bulk text messaging campaigns.
Plan and execute Open Houses, three per year.
Coordinate Admitted Students Day events, two per year.
Organize group visits and special campus visit requests throughout the academic year.
Support virtual chat programs for the Graduate office.
Supervise student workers and ensure completion of assigned tasks.
Build strong relationships with departments to enable clear communication and information sharing.
Maintain and coordinate communications with other university offices and participate on appropriate university committees.
Manage special projects, including creating television slides for various offices and marketing mailings.
Coordinate web research for the enrollment offices, including surveys.
Perform special projects or other duties as assigned.

Requirements

Bachelor's degree required.
Advanced skills in marketing communications, including advertising, publications, and web design and management.
Strong composition, computer, communications, and organizational skills.
Technical proficiency in Microsoft Office Suite.
Design skills using Photoshop, InDesign and/or Canva.
Ability to work occasional evenings and weekends as needed for office events.

Technologies and Tools

Microsoft Office Suite
Photoshop
InDesign
Canva
Salesforce
CampusESP
College Board Connections
Admissions Instagram page

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