Whatnot is seeking a Country Marketing Manager to lead buyer acquisition and category marketing for Canada, operating from New York with remote options. You will own multi-channel programs across events, influencer partnerships, social media, and content collaborations to spur demand and growth in targeted categories.
Responsibilities
- Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
- Identify and pursue PR and influencer opportunities in the local market across categories
- Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
- Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
- Measure and iterate on the effectiveness of category marketing initiatives
Requirements
- 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
- You're a creative thinker with an aptitude for content creation and copywriting
- You have experience tracking KPIs and monitoring success for marketing programs
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
Nice to have
- Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
- Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
- Experience buying and selling in online marketplaces.
Technologies
Benefits
- Generous Holiday and Time off Policy
- Health Insurance options including Medical, Dental, Vision
- Work From Home Support
- Home office setup allowance
- Monthly allowance for cell phone and internet
- Care benefits
- Monthly allowance for wellness
- Annual allowance towards Childcare
- Lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
- Monthly allowance to dogfood the app
- All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!)
- Parental Leave
- 16 weeks of paid parental leave plus one month gradual return to work; company leave allowances run concurrently with country leave requirements which take precedence
Location
New York, NY
Employment Type
Full time
Department
Marketing
Compensation
Estimated Salary Range $126K – $140K • Offers Equity
The salary or hourly rate range may be inclusive of several levels that would be applicable to the position. Final salary or hourly rate will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary or hourly rate, not benefits or equity.
EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
