Social Media & Growth Marketing Specialist

Gummy Labs is building an organic social engine to drive measurable brand and customer acquisition results, and this role sits at the center of that effort. As the Social Media & Growth Marketing Specialist, you will develop and execute a platform-first growth strategy from the ground up, with a focus on Instagram and TikTok alongside other relevant channels.

This position combines organic social growth, performance-informed experimentation, and influencer/creator marketing. You will help shape a consistent, recognizable social presence while building community and testing what moves reach, engagement, and follower growth.

What you will do

• Develop and execute an organic social growth strategy across Instagram, TikTok, and other relevant platforms
• Build a consistent, recognizable social presence aligned with the brand’s identity and mission
• Create creative content concepts including hooks, trends, series, and campaigns to increase reach, engagement, and followers
• Track emerging trends across platforms and identify opportunities to participate authentically
• Research and evaluate new and emerging platforms for potential brand growth
• Produce native-feeling content for each platform rather than simply repurposing the same assets
• Monitor social performance to identify what content is driving the strongest growth
• Test formats, messaging, creative concepts, posting strategies, and content styles
• Build and maintain an engaged community by responding to comments and engaging with relevant communities
• Identify and research relevant influencers, creators, affiliates, and brand ambassadors
• Manage creator relationships including outreach, communication, gifting, collaborations, and campaign coordination
• Develop creator campaigns focused on awareness, authentic content, and customer acquisition
• Track influencer performance and scale the creators and partnerships driving meaningful results
• Turn successful creator relationships into long-term brand partnerships
• Develop marketing assets that support awareness, customer acquisition, launches, promotions, and product campaigns
• Collaborate with the broader marketing team on campaign concepts and creative assets
• Identify opportunities to expand successful organic content into broader marketing initiatives
• Analyze social and marketing performance using data and insights to continuously improve campaigns and creative
• Support growth experiments and new customer acquisition strategies
• Research competitors, trends, consumer behavior, and emerging opportunities in the wellness and functional beverage space
• Bring new ideas and test them

Experience and skills

• Experience managing or growing Instagram, TikTok, and/or other social platforms
• Experience creating or coordinating social media content
• Experience with influencer, creator, affiliate, or ambassador marketing
• Understanding of organic social growth strategies and platform trends
• Experience with performance or growth marketing
• Strong understanding of social media analytics and KPIs
• Strong written communication and organizational skills
• Excellent creative instincts
• Ability to work independently and manage multiple projects
• Willingness to learn quickly and take ownership
• Interest in wellness, functional foods, beverages, supplements, or functional mushrooms (major plus)
• Creative, curious, driven, fresh, resourceful, entrepreneurial, dedicated
• English (Required)

Tools

• Instagram
• TikTok

Benefits

• Health benefits
• Fully remote
• Opportunity for advancement and increased compensation based on performance
• Opportunity to help launch and shape a brand from day one
• Three-month introductory/trial period
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Compensation

$50,000 per year (USD). Health benefits are included, and there are performance-based bonus opportunities.

Location

Remote