Paid Social Marketing Manager
Job Description
This is a temporary contract opportunity for a Paid Social Marketing Manager to lead paid social strategy through measurement, testing, and ongoing optimization. The role is hybrid based in Seattle, partnering with an external media agency to improve campaign performance and strengthen accountability across key paid social channels.
Role Overview
In this hybrid position, you will own paid social planning, governance, and performance oversight. You will work closely with an external media agency to launch, optimize, and scale campaigns in line with business objectives. A core focus will be building measurement frameworks, implementing structured testing and experimentation plans, and ensuring tracking and reporting accuracy across platforms.
Key Responsibilities
- Own paid social planning, governance, and performance oversight across key social platforms.
- Partner with an external media agency to launch, optimize, and scale campaigns while maintaining alignment to business objectives.
- Establish measurement frameworks, define KPIs, and implement reporting processes; translate results into clear recommendations.
- Lead structured testing and experimentation roadmaps, including incrementality and randomized controlled trials, to improve outcomes.
- Oversee tagging, tracking, and measurement infrastructure to ensure data quality and accurate reporting.
Required Qualifications
- 5 to 7 years of paid social experience with hands-on, in-platform execution (required).
- Proven experience running and optimizing campaigns on Meta (Facebook/Instagram).
- Proven experience running and optimizing campaigns on TikTok.
- Experience building testing and experimentation roadmaps and analyzing results to inform optimization.
- Strong communication and stakeholder management skills, including the ability to challenge and guide agency recommendations.
Technologies
- Meta (Facebook/Instagram)
- TikTok
Compensation, Location, and Job Type
Location: Seattle, WA (hybrid).
Pay: USD 58 to 65 per hour.
Employment Type: Contract.
Benefits
- Medical, Dental, and Vision Insurance.
- Life Insurance.
- 401(k) Program.
- Commuter Benefit.
- eLearning and Ongoing Training.
- Education Reimbursement.
Eligibility
Eligibility requires working more than 30 hours per week on an assignment lasting at least 10 weeks.