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Performance Marketing Manager

Canyon Ranch Fort Worth, TX 📍 United States Remote

Fort Worth, TX

Today

Full time Manager Marketing Campaign Management

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Job Description

Canyon Ranch is seeking a Performance Marketing Manager to lead paid media growth and maximize ROI across key advertising platforms, including Meta and Google. This role owns full-funnel performance marketing strategy, ties channel results to business outcomes, and manages budgets, pacing, and continuous optimization.

Responsibilities

Own full-funnel paid media strategy across Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, programmatic, connected TV, and other emerging channels.
Manage campaign performance and budgets, including pacing, testing, and optimization, to drive qualified traffic, new guest acquisition, bookings, calls, revenue, and ROI.
Translate platform-level performance into business context by clearly explaining what occurred, why it matters, and what actions should be taken next.
Develop audience strategies across the customer journey, including prospecting, segmentation, first-party data activation, suppression, retargeting, lookalike modeling, and re-engagement.
Evaluate performance across campaigns, audiences, creative, keywords, placements, and landing pages to identify insights and growth opportunities.
Build and manage a test-and-learn roadmap covering audiences, creative, messaging, bidding, campaign structure, and paid landing pages.
Partner with Brand, Creative, Analytics, and external agencies to improve campaign performance and attribution.

Requirements

4+ years of proven experience in performance marketing at an agency or brand, focused on digital advertising platforms.
Demonstrated success managing and optimizing advertising campaigns and Customer Acquisition Cost (CAC) to deliver measurable results, including increased traffic, conversions, and revenue.
Proficiency with campaign setup, optimization, and analysis in Meta Ads Manager, Google Ads, and similar platforms.
Experience directing budget ownership and/or revenue-generating responsibility.

Technology

Meta Ads Manager
Google Ads
Microsoft Advertising

Budget and Revenue Accountability

The role is directly responsible for forecasting and generating revenue, as well as developing and managing the department budget.

Benefits

Use of services and facilities, including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
Generous health plan including Health, Dental and Vision after 30 days of employment.
25 days of combined personal and holiday time off.
Supplemental Health care options, including Accidental, Critical Illness and Hospital care.
Employer-paid life insurance and an Employee Assistance Program.
Paid Maternity leave.

Location

Fort Worth, TX (remote)

Experience Level

Minimum 4 years

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