Performance Marketing Manager

Canyon Ranch is seeking a Performance Marketing Manager to lead paid media growth and maximize ROI across key advertising platforms, including Meta and Google. This role owns full-funnel performance marketing strategy, ties channel results to business outcomes, and manages budgets, pacing, and continuous optimization.

Responsibilities

• Own full-funnel paid media strategy across Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, programmatic, connected TV, and other emerging channels.
• Manage campaign performance and budgets, including pacing, testing, and optimization, to drive qualified traffic, new guest acquisition, bookings, calls, revenue, and ROI.
• Translate platform-level performance into business context by clearly explaining what occurred, why it matters, and what actions should be taken next.
• Develop audience strategies across the customer journey, including prospecting, segmentation, first-party data activation, suppression, retargeting, lookalike modeling, and re-engagement.
• Evaluate performance across campaigns, audiences, creative, keywords, placements, and landing pages to identify insights and growth opportunities.
• Build and manage a test-and-learn roadmap covering audiences, creative, messaging, bidding, campaign structure, and paid landing pages.
• Partner with Brand, Creative, Analytics, and external agencies to improve campaign performance and attribution.

Requirements

• 4+ years of proven experience in performance marketing at an agency or brand, focused on digital advertising platforms.
• Demonstrated success managing and optimizing advertising campaigns and Customer Acquisition Cost (CAC) to deliver measurable results, including increased traffic, conversions, and revenue.
• Proficiency with campaign setup, optimization, and analysis in Meta Ads Manager, Google Ads, and similar platforms.
• Experience directing budget ownership and/or revenue-generating responsibility.

Technology

• Meta Ads Manager
• Google Ads
• Microsoft Advertising

Budget and Revenue Accountability

The role is directly responsible for forecasting and generating revenue, as well as developing and managing the department budget.

Benefits

• Use of services and facilities, including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide.
• Generous health plan including Health, Dental and Vision after 30 days of employment.
• 25 days of combined personal and holiday time off.
• Supplemental Health care options, including Accidental, Critical Illness and Hospital care.
• Employer-paid life insurance and an Employee Assistance Program.
• Paid Maternity leave.

Location

Fort Worth, TX (remote)

Experience Level

Minimum 4 years