The Senior Marketing Specialist position supports the growth and visibility of RPS Regency’s self-insured group programs through client-facing, sales-oriented marketing efforts. The role involves collaboration with agencies, vendors, and internal teams to drive engagement and program participation.
Location
East Lansing, Michigan (hybrid)
Overview
This role is central to amplifying the reach and long-term success of RPS Regency’s self-insured group programs. It emphasizes agency-driven performance with premium growth and retention, tied to production-based contingency plans. The incumbent partners with trade associations, vendor networks, and internal teams to plan and execute initiatives that raise awareness and encourage program participation.
Introduction
At RPS, bold ideas are turned into tangible results. We are a team of entrepreneurs, strategic thinkers, and dedicated professionals who thrive on possibility. Collaboration across teams, challenging conventions, and designing innovative client solutions are everyday practices. With access to leading carriers and a dynamic marketplace, we combine strategy and creativity to achieve outcomes that may be considered ambitious. Every voice and perspective matter here.
About You
Required: A bachelor’s degree plus at least five years of related experience.
- Bachelor’s degree in Marketing or a related field (preferred).
- Five or more years of experience in marketing, advertising, management, or corporate communications.
- Insurance or insurance-related marketing experience is a plus.
Responsibilities
- Oversee production and sales targets tied to key partner agencies and their producers.
- Monitor and adjust agency production goals, including contingency planning and allocations.
- Track, analyze, and report campaign performance to program boards.
- Lead and manage marketing projects that promote and expand the programs.
- Coordinate company meetings, trade shows, and association events.
- Foster and maintain strong relationships with insurance agencies and trade associations.
- Track timelines, budgets, and deliverables to maintain alignment with goals.
- Administer marketing budgets and sponsorships to ensure alignment with objectives.
- Collaborate with internal teams and vendors to produce effective, on-brand marketing materials.
- Identify and develop new marketing opportunities to support business development.
- Design and execute integrated marketing across digital, email, social media, web, and print channels.
Requirements
A bachelor’s degree and at least five years of relevant experience are required.
Benefits
- Medical, dental, and vision plans starting from day one
- Life and accident insurance
- 401(k) and Roth options
- Tax-advantaged accounts such as HSA and FSA
- Educational expense reimbursement
- Paid parental leave
- Digital mental health services through Talkspace
- Flexible work hours, varying by office and role
- Training programs
- Gallagher Thrive program supporting health through challenges, workshops, and digital fitness resources
- Charitable matching gift program
- And additional benefits
Skills & Strengths
- Strong organizational and project management abilities with the capacity to handle competing priorities
- Clear, professional written and verbal communication with a customer-centric focus
- Excellent attention to detail and comfort with databases and marketing systems
- Analytical approach to evaluating campaign performance and identifying growth opportunities
- Confident presentation of program concepts, procedures, and value propositions
- Collaborative, team-oriented mindset capable of thriving in a fast-paced environment
We value inclusion and diversity
Inclusion and diversity are core elements of our business. Gallagher has long demonstrated a commitment to sustainability and community support. We embrace employees' diverse identities, experiences, and talents to better serve clients and communities. Inclusion and diversity are viewed as essential strengths guiding The Gallagher Way.
