Marketing Specialist Sr

Drive data-informed marketing strategy for healthcare services while leading campaign execution at Inova Health System in a hybrid role in Falls Church, VA.

Responsibilities

• Develop and optimize integrated, data-driven marketing campaigns aligned to organizational objectives and growth targets
• Create and manage patient-centered content across digital channels, including social media, websites, and blogs, to support engagement, brand awareness, and service line visibility
• Provide strategic direction to the creative team to produce high-impact digital marketing assets consistent with brand standards and campaign goals
• Use data analytics and performance insights to assess marketing effectiveness, support decision-making, and refine strategies for maximum ROI
• Plan and execute patient webinars and outreach initiatives to strengthen presence and reputation in key markets
• Maintain brand consistency and integrity across all marketing touchpoints to support a unified, trustworthy patient experience
• Oversee marketing materials to ensure accuracy and brand consistency
• Manage and cultivate relationships with external agencies, vendors, and partners to support campaign delivery and extend marketing capabilities
• Act as a liaison between cross-functional teams and marketing leadership, including providing performance updates, insights, and recommendations to the Marketing Director

Requirements

• Bachelor’s Degree in Marketing, Communications, or related field
• 5+ years of experience

Benefits

• Medical, dental, and vision coverage, plus a team member wellness program
• Inova matches the first 5% of eligible contributions, starting on your first day
• Education assistance up to $5,250 per year and up to $10,000 for student loans
• Free mental health coaching or therapy sessions for team members, spouses/partners, and children: 25 sessions per person per year
• Paid time off, paid parental leave, flexible work schedules, and hybrid career opportunities