Integrated Marketing

Integrated Marketing Jobs

10 jobs found

1d ago

Marketing Specialist Sr

Inova Health System Falls Church, VA

Falls Church, VA

1d ago

Full time Manager Marketing Senior

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Job Description

Drive data-informed marketing strategy for healthcare services while leading campaign execution at Inova Health System in a hybrid role in Falls Church, VA.

Responsibilities

Develop and optimize integrated, data-driven marketing campaigns aligned to organizational objectives and growth targets
Create and manage patient-centered content across digital channels, including social media, websites, and blogs, to support engagement, brand awareness, and service line visibility
Provide strategic direction to the creative team to produce high-impact digital marketing assets consistent with brand standards and campaign goals
Use data analytics and performance insights to assess marketing effectiveness, support decision-making, and refine strategies for maximum ROI
Plan and execute patient webinars and outreach initiatives to strengthen presence and reputation in key markets
Maintain brand consistency and integrity across all marketing touchpoints to support a unified, trustworthy patient experience
Oversee marketing materials to ensure accuracy and brand consistency
Manage and cultivate relationships with external agencies, vendors, and partners to support campaign delivery and extend marketing capabilities
Act as a liaison between cross-functional teams and marketing leadership, including providing performance updates, insights, and recommendations to the Marketing Director

Requirements

Bachelor’s Degree in Marketing, Communications, or related field
5+ years of experience

Benefits

Medical, dental, and vision coverage, plus a team member wellness program
Inova matches the first 5% of eligible contributions, starting on your first day
Education assistance up to $5,250 per year and up to $10,000 for student loans
Free mental health coaching or therapy sessions for team members, spouses/partners, and children: 25 sessions per person per year
Paid time off, paid parental leave, flexible work schedules, and hybrid career opportunities

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1d ago

Lead Integrated Marketing Manager

Inova Health System Falls Church, VA

Falls Church, VA

1d ago

Full time Manager Marketing Brand Management

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Job Description

Lead Integrated Marketing Manager will own integrated, omni-channel marketing strategy and execution across multiple service lines.

Responsibilities

Develop integrated marketing strategies and annual marketing plans for an assigned service line portfolio, aligned to organizational priorities, growth goals, and brand strategy.
Act as the primary marketing lead and subject matter expert for multiple service lines, including complex or newly combined areas requiring cross-service-line coordination.
Partner with service line leaders, physicians, operations leaders, and internal stakeholders to understand business objectives, market dynamics, patient needs, and competitive differentiators.
Build trusted relationships with clinical and operational leaders and lead marketing strategy in complex, highly matrixed environments.
Create omni-channel campaign strategies spanning digital, web, SEO/SEM, email, social media, paid media, content, video, events, and physician outreach.
Ensure consistent key messaging, audience strategy, creative direction, and campaign tactics across all channels and stages of the consumer journey.
Find and prioritize opportunities to improve awareness, engagement, conversion, retention, and patient experience across service line efforts.
Translate business priorities into creative briefs, campaign plans, messaging frameworks, and measurement plans for internal teams and external partners.
Collaborate with digital, creative, communications, social media, media relations, analytics, and agency partners to deliver integrated campaigns.
Monitor campaign performance regularly and optimize strategy, channel mix, messaging, and audience targeting using data and market insights.
Provide routine updates, campaign results, and strategic recommendations to leadership and service line stakeholders.
Oversee brand stewardship for assigned service lines, ensuring marketing materials and communications follow Inova brand standards, voice, and visual identity.
Ensure content and campaign materials are accurate, audience-centered, clinically appropriate, and aligned with approved messaging.

Requirements

Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
8 years of experience in Marketing, Digital Marketing, or a related field.

Technologies

Adobe Customer Journey Analytics (CJA)

Preferred Qualifications

10+ years of experience in marketing/digital marketing.
Healthcare marketing experience preferred.
Analytics experience with marketing performance measurement and reporting; Adobe Customer Journey Analytics (CJA) strongly preferred.

Benefits

Medical, dental, and vision coverage, plus a robust team member wellness program.
Inova matches the first 5% of eligible contributions starting on your first day.
Education assistance up to $5,250 per year and student loans assistance up to $10,000.
25 mental health coaching or therapy sessions per person per year at no cost for team members, spouses/partners, and children.
Paid time off, paid parental leave, flexible work schedules, and hybrid career opportunities.

Location: Falls Church, VA (onsite)

Reporting: Reports to the Director of Integrated Marketing.

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2d ago

Coordinator, Integrated Marketing

AMC Networks Inc. New York, NY

New York, NY

2d ago

$50k - $57k/yr Full time Marketing Campaign Management Coordinator

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Job Description

Join AMC Networks Inc. on the AMC Global Media Brand & Integrated Marketing Strategy team to coordinate integrated marketing sponsorships and support sales pitch deliverables in New York.

Responsibilities

Own the production and execution of turnkey Integrated Marketing sponsorships for your designated Sales team and media agencies, including cross-platform sponsorship campaigns.
Partner with Integrated Marketing Managers to develop marketing materials and sponsorship concepts for designated agencies and network priorities.
Maintain and update tracking documents for Sales pitches, packages, and sponsorship solutions (proactive and in response to RFPs) to support Sales revenue across platforms.
Coordinate cross-functionally on a daily basis with internal teams.
Support RFP responses and help create custom pitch decks, ideas, and supporting materials as needed.
Assist the Sales team with campaign recaps, case studies, and reels.
Stay current on the competitive landscape by monitoring industry trends, emerging platforms, and ad products to inform pitches and client conversations.

Requirements

1+ year(s) of integrated marketing or sales experience at a media company, agency, or brand, with an emphasis on custom marketing solutions for Ad Sales partners.
Strong proficiency in PowerPoint and Microsoft Office.
Airtable experience is a plus.
Exceptional writing, storytelling, and communication skills; comfortable with presenting.
Strong project management and coordination skills including organization, attention to detail, planning, multi-tasking, and time management.
Ability to work independently and collaboratively in a fast-paced environment.
Comfort operating in constant change with a solution-oriented approach.
Minimum Bachelor’s degree in a related field such as Marketing, Business, Communication, or a related field.

Tools & Technologies

PowerPoint
Microsoft Office
Airtable (plus)

Location

New York, NY (onsite)

Compensation

USD 50,000 - 57,000 per year

Benefits

Medical
Dental
Vision
Prescription Drug Coverage
401k Plan
Wellness Program
Life Insurance
Tuition Reimbursement
Paid Time Off
Paid Parental Leave
Adoption Services

Company overview: AMC Global Media includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV, and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios and AMC Networks International.

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9d ago

Specialist I Campaign Marketing

The GIANT Company Carlisle, PA

Carlisle, PA

9d ago

Full time Marketing Campaign Management Communications

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Job Description

The GIANT Company offers a hybrid role based in Carlisle, PA with a team-focused culture that balances hard work with real life. You will support campaign initiatives that drive customer engagement across print, digital, and in-store channels, while collaborating with internal partners to deliver accurate assets on time. The company also provides benefits designed to support well-being, including medical, vision, and dental coverage, paid time off, and a 401(k) plan with company match.

Responsibilities

Spearhead planning and execution of integrated marketing campaigns across print, digital, and in-store channels.
Manage the project process for campaign assets, including creative, copy, and signage.
Collaborate with internal teams to ensure deliverables meet brand standards and deadline requirements.
Own campaign timelines and track progress across campaign activities.
Provide administrative and operational support for campaign planning processes.
Maintain reporting on campaign performance and compile reports and insights.
Ensure proofing and quality control processes are followed for all campaign materials.

Requirements

5+ years of experience in campaign marketing or related work.
Strong organizational and project management skills.
Ability to manage multiple priorities under tight deadlines.
Excellent communication and collaboration skills.
Familiarity with marketing principles and campaign execution processes.
Detail-oriented approach with a focus on accuracy for deliverables.
Proficiency in Microsoft Office; familiarity with marketing tools is a plus.
Bachelor’s Degree in Marketing, Business, Communications, or related field.

Location and Reporting

Hybrid Remote: Based in Carlisle, PA, requiring 3 days per week in the office.
Reports to: Manager, Integrated Planning & Execution within the Marketing Team.

Benefits

Medical, vision, and dental coverage, plus cessation programs
Parental leave and adoption assistance
401(k) plan with company match
Employee Assistance Program
Paid time off designed to support a healthy work-life balance
Discounts for team members

The position posting will be live for 2 weeks after the posting date listed at the top of this page.

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12d ago

Manager, Integrated Marketing - Social, Creator & Content

Helen of Troy New York, NY

New York, NY

12d ago

$91k - $114k/yr Full time Manager Marketing Communications

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Job Description

Helen of Troy is hiring an Integrated Marketing Manager to lead OXO’s social-first ecosystem spanning organic social, creator programs, UGC, and content.

Responsibilities

Lead and evolve OXO’s organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, and emerging platforms
Build a social-first content strategy translating brand priorities, product innovation, and cultural trends into platform-native content
Own the social editorial calendar, balancing brand, product, category, community, and cultural content
Drive TikTok growth using trend analysis, creator partnerships, social listening, SEO, and rapid testing
Lead creator, influencer, and UGC programs across organic, earned, and paid channels
Partner with creators and agencies to develop authentic, high-performing content aligned to brand standards and platform best practices
Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams to create integrated campaigns and maximize cross-channel impact
Manage agency relationships including budgets, timelines, briefs, and deliverables; ensure quality, efficiency, and measurable results
Oversee community management, social listening, competitive analysis, trend monitoring, and escalation protocols
Measure and analyze social, creator, and content performance; use insights to optimize engagement, brand awareness, consideration, and business results
Develop reporting frameworks and testing plans to support continuous improvement across social and creator programs
Connect social media performance to broader brand and business objectives

Requirements

Proven experience leading social media, creator, and content strategy for a consumer brand and/or agency
Experience optimizing digital content to improve engagement, meet business goals, and drive ROI
Detail-oriented with the ability to manage multiple priorities and deadlines
Strong project management, planning, and problem-solving skills
Excellent written and verbal communication skills including copywriting, proofreading, and editing
Proven ability to collaborate effectively with cross-functional teams, agency partners, and business stakeholders
Strong analytical skills to develop data-driven content recommendations and solutions
Self-starter who can independently prioritize, lead key workstreams, and operate in a fast-moving, test-and-learn environment
Experience developing, implementing, and managing social media content, community engagement, and consumer communications
Strong understanding of social search, platform trends, audience behavior, and content optimization
Experience using social listening, publishing, and analytics tools to translate performance into actionable recommendations
Bachelor’s Degree or other 4-year Degree from an accredited college or university in a relevant field
5+ years of relevant experience across social media, creator marketing, content strategy, integrated marketing and/or brand marketing, ideally within a consumer brand or agency environment
Proven experience leading social and creator programs and managing external agencies or production partners
5+ years or more of digital marketing experience agency and/or client side
Experience developing and managing a variety of digital content including written, video, and images
Work experience in CPG, Beauty, or fashion is required; home, food, lifestyle category is a plus
Authorized to work in the United States full-time

Technologies

TikTok
Instagram
Facebook
Pinterest
YouTube
SEO

Benefits

Salary + Bonus
Healthcare
Dental
Vision
Paid Holidays
Paid Parental Leave
401(k) with company match
Basic Life Insurance
Short Term Disability (STD)
Long Term Disability (LTD)
Paid Time Off (PTO)
Paid Charitable (volunteer) Leave
Educational Assistance

Preferred Qualifications

Degree or certification related to communications, journalism, marketing, beauty, or fashion industry

Location and Schedule

New York, NY (Hybrid)
Work 3 days onsite
In-office collaboration Tuesday through Thursday
Remote option on Mondays and Fridays

Compensation: USD 91,197 - 114,000 per year

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17d ago

Director of Integrated Marketing

Tommy Car Wash Systems Holland, MI

Holland, MI

17d ago

Full time Manager Marketing Channel Management

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Job Description

The Director of Integrated Marketing at Tommy Car Wash Systems leads the measurement framework that connects retail marketing performance across channels. This onsite role in Holland, MI focuses on translating analytics into executive-level guidance for leadership and franchise partners, with an emphasis on aligning marketing efforts around shared retail outcomes.

Role Overview

The Director of Integrated Marketing owns the approach to measuring how marketing activity drives performance across retail channels. By building and maintaining reporting capabilities, the role provides data-driven insights that support strategy and integration, helping leadership understand results such as membership conversion, wash frequency, guest acquisition, and retention.

Responsibilities

Act as the marketing department analytics lead by owning a measurement framework for performance tracking across retail marketing channels, including promotions, site signage, digital advertising, paid media, and local franchise marketing initiatives
Develop and maintain dashboards and reporting tools that provide the VP of Marketing, leadership, and franchise partners a real-time view of marketing impact on retail outcomes
Monitor promotional program performance with the retail promotions manager to identify what works, what does not, and where to test, adjust, or scale
Evaluate site signage and physical retail touchpoints as marketing assets, assessing how they influence guest behavior and identifying improvement opportunities
Partner with the Director of Digital to interpret paid advertising and CDP data in the context of overall retail performance, connecting digital signals to on-site guest behavior
Track and analyze the customer journey from awareness through loyalty to identify friction points, conversion gaps, and moments of opportunity
Lead competitive intelligence, monitoring positioning, pricing, promotional activity, and consumer sentiment to inform Tommy’s Express strategy
Align marketing disciplines across promotions, creative, digital, PR, video, communications, and local franchise site marketing around shared retail performance goals
Contribute to annual marketing calendar planning and integrated campaign strategy, providing data-informed guidance on timing, channel mix, and resource allocation
Lead localized market analysis for new franchise openings, including SWOT reporting, competitive landscape mapping, and market-specific strategic recommendations
Lead consumer research initiatives including guest behavior studies, segmentation analysis, and sentiment tracking to strengthen understanding of the audience
Provide oversight perspective on the retail advertising budget and franchise brand fund in partnership with the VP of Marketing, ensuring allocation reflects performance data and priorities
Produce and deliver executive-ready, polished presentations that translate marketing data into clear strategic recommendations and actionable next steps
Serve as an expert voice in leadership discussions regarding retail marketing performance, bringing data and context to influence decisions
Communicate performance insights and strategic recommendations to franchise partners, connecting national marketing activity to local results
Collaborate as a peer with the Director of Creative and Director of Digital, ensuring performance feedback loops back to the teams executing marketing work
Build a culture of measurement and accountability by establishing shared standards for defining, tracking, and reporting success across channels
Other duties as assigned; responsibilities may change at any time with or without notice

Requirements

Bachelor’s degree in marketing, business, analytics, or a related field required; MBA or advanced degree a plus
Minimum 7–10 years of progressive marketing experience; a background at a major retailer or franchise organization is a strong advantage
Preferred familiarity with retail marketing end-to-end, including promotions, on-site touchpoints, digital advertising, loyalty programs, and local market dynamics
Hands-on experience building and interpreting marketing performance dashboards, attribution models, and measurement frameworks
Comfort working with CDPs, CRM data, paid media analytics, and consumer research tools
Ability to synthesize large volumes of multi-channel data into a clear strategic narrative with confident, actionable recommendations
Strong communication skills for executive-level presentations that are data-rich, visually clear, and persuasive
Experience with or understanding of franchise marketing dynamics is a strong advantage, including brand standards, co-op advertising, local market variation, and franchise partner communication
Works effectively alongside other directors and department leads by contributing through insight and credibility
Strong organization and precision with an emphasis on data accuracy and work quality
Ability to thrive in a fast-moving, multi-channel environment by balancing strategic thinking with detailed analytical work

Technology

CDPs
CRM data
Paid media analytics

Benefits

Base pay and eligibility for an annual profit-sharing bonus
Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
Dependent Care FSA with on-site Daycare options
401k match and complimentary financial planning services
Paid time off and paid holidays
Opportunity for continued education and tuition assistance
Valuable learning and development program
Significant ability to grow internally for motivated and strong performing team members
Fun, energetic, family-oriented work culture with an emphasis on team member morale
Growing nationwide brand and presence

Work Environment and Physical Demands

Professional office environment
Office hours: Monday through Friday, 8:00am to 5:00pm
Routine use of standard office equipment including computers, phones, photocopiers, and filing cabinets; primarily indoors
Some travel may be expected for franchise market visits, research, and industry events
Work and commute in all weather conditions
Ability to communicate, listen, and exchange information effectively
Physical ability to walk, bend, twist, turn, stoop, climb steps, reach with hands, and use fingers; able to lift and move up to 30 pounds
Fast-paced work environment with frequent multitasking
Ability to remain stationary for 50% or more of the time, alternating between sitting and standing
Constant computer use and operation of office productivity machinery such as keyboard, copy machine, and printer

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18d ago

Marketing Manager

Friedman's Home Improvement Petaluma, CA

Petaluma, CA

18d ago

$110k - $120k/yr Full time Manager Marketing Ai Marketing

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Job Description

Friedman’s Home Improvement is seeking a Marketing Manager to lead integrated, customer-focused marketing across digital, retail, eCommerce, and brand channels. This onsite role in Petaluma, CA combines strategic planning with hands-on execution, with close partnership across Merchandising, Customer Experience, Store Operations, and creative teams to strengthen omnichannel performance.

Working at the intersection of brand storytelling and revenue growth, you will guide campaign development, modernize marketing approaches from print-heavy efforts toward a digital-first omnichannel model, and build a team culture rooted in accountability, innovation, and continuous improvement.

What you’ll do

Plan and execute integrated marketing campaigns across paid, owned, and earned channels, including print, email, social media, web, digital advertising, SMS, and emerging platforms
Lead the transition from traditional print-heavy marketing to a modern omnichannel and digital-first approach
Partner with the Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
Develop and optimize content strategies that support both brand storytelling and revenue generation
Support website merchandising initiatives, including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
Recap and analyze campaign performance using traffic, engagement, conversion, ROAS, and customer retention metrics, and deliver actionable recommendations to improve results
Collaborate across functions to leverage automation, segmentation, personalization, and AI-enabled marketing tools
Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
Partner with Store Operations and Merchandising to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
Mentor internal creative talent, including Graphic Designers and Digital Brand/Content Strategists, while building a collaborative, accountable team culture
Lead, coach, and develop marketing team members through clear direction, performance feedback, professional development support, and career growth opportunities
Oversee creative intake, prioritization, approvals, workflow management, and production timelines to keep projects efficient and on brand
Maintain a strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
Improve creative operations using scalable systems, templates, documentation, asset management, and AI-assisted workflows
Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
Own the integrated marketing calendar by aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
Manage marketing and creative project workflows to ensure prioritization, execution, and on-time delivery of campaigns and assets
Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
Lead organizational and workflow improvements that support a scalable, modern marketing function
Use AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Requirements

Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field, or equivalent experience
5–7 years of progressive marketing experience with a strong focus on retail, eCommerce, and digital marketing
Minimum of 5 years of leadership experience managing and developing high-performing teams
Experience in retail, home improvement, consumer goods, lifestyle, or other customer-focused industries preferred
Strong background in omnichannel marketing, customer acquisition, eCommerce, and digital marketing
Experience partnering with merchandising and merchant teams to drive sales and customer engagement
Proven success leading and mentoring creative, content, digital marketing, and social media professionals
Strong leadership skills with a track record of building engaged, accountable, and high-performing teams
Experience developing and executing marketing campaigns across email, social media, paid media, SEO, content marketing, and website merchandising
Analytical mindset to interpret campaign performance, customer insights, and business data
Knowledge of print, signage, photography, video, digital asset production, and creative operations
Familiarity with AI-enabled marketing tools, automation platforms, and emerging marketing technologies
Strong project management, communication, and cross-functional collaboration skills
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Proficiency with marketing and project management tools such as Google Analytics, Meta Ads, Monday.com, or similar platforms