Marketing Jobs in Kaysville, UT

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Marketing Director

Gigi Pip + Two Roads Hat Co. Kaysville, UT

Kaysville, UT

Today

$80k - $90k/yr Full time Manager Marketing Business Development

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Job Description

Lead integrated marketing strategy and execution across two consumer brands, with a focus on measurable growth across ecommerce, retail, franchising, and events.

Responsibilities

Develop and execute integrated marketing strategies for Gigi Pip and Two Roads aligned to revenue goals and brand direction
Design channel plans supporting key revenue streams including Ecommerce, Retail, Franchising, and Corporate Events
Turn brand priorities into quarterly, monthly, and campaign-specific marketing plans
Lead day-to-day marketing team operations by setting priorities, timelines, ownership, and accountability
Partner with the COO on brand direction, seasonal initiatives, product launches, channel growth, and overall company priorities
Allocate marketing resources across channels based on business priorities and growth opportunities
Connect brand storytelling with performance-driven marketing to drive awareness, engagement, and revenue growth
Collaborate with Retail and Operations to develop initiatives that increase awareness, traffic, and engagement for Gigi Pip Hat Bar locations
Support new store and franchise openings with launch strategies, local marketing plans, social media support, promotional assets, and community-building initiatives
Build scalable marketing programs and resources franchise partners can use locally while maintaining brand consistency
Partner with the Corporate Events team to drive awareness and generate qualified leads for private and corporate Hat Bar experiences
Identify cross-channel opportunities that connect digital audiences to physical retail, Hat Bar experiences, events, and other brand touchpoints
Ensure a cohesive customer experience across brand interactions, regardless of channel
Lead execution for seasonal campaigns, product launches, promotions, collaborations, retail initiatives, franchise openings, events, and key brand moments
Create and manage comprehensive campaign calendars to align launch timing, messaging, assets, and objectives across channels
Work with the Art Director and creative team to develop campaign assets and maintain consistent creative execution by brand identity
Coordinate with Ecommerce, Product, Retail, Franchising, Events, and Operations to support broader business objectives
Oversee social media strategy across Instagram, TikTok, Pinterest, Facebook, and emerging channels
Manage the Social Media and Influencer teams, including content strategy, calendars, storytelling, community engagement, creator partnerships, and channel growth
Build social strategies that support the full brand ecosystem from product storytelling and ecommerce through retail, franchise markets, and experiential events
Track platform trends and identify opportunities that fit each brand without compromising brand identity
Define and track social and influencer KPIs, evaluating brand impact and measurable results
Oversee email and SMS marketing strategy, including calendar planning, segmentation, automation, and campaign execution
Use email/SMS to support product launches, promotions, retail initiatives, events, storytelling, and customer lifecycle goals
Monitor key metrics such as revenue, conversion rate, click-through rate, list growth, and engagement
Identify ways to use owned channels to support the broader business beyond ecommerce
Own paid media strategy and performance across Meta, Google, and other relevant platforms
Develop paid strategies supporting ecommerce and growth initiatives such as retail locations, franchise markets, and corporate event lead generation
Partner with internal team members and/or external agencies to establish budgets, creative priorities, audience strategies, and performance goals
Monitor performance indicators including ROAS, CAC, MER, conversion, and lead generation
Own marketing reporting and communicate performance, insights, opportunities, and challenges to company leadership
Set clear KPIs by marketing initiative objective, and evaluate performance across channels recognizing different success measures
Use data to find opportunities, optimize marketing spend, improve campaign performance, and guide future strategy
Balance short-term revenue targets with long-term brand growth

Requirements

5+ years of marketing experience, preferably in fashion, apparel, accessories, beauty, lifestyle, hospitality, retail, or another consumer-facing brand
2+ years managing a marketing team or direct reports
Proven experience building and executing integrated, multi-channel marketing campaigns
Strong understanding of omnichannel marketing across digital and physical customer experiences (preferred)
Strong knowledge of social media, influencer marketing, email/SMS, paid media, ecommerce, local marketing, and customer acquisition
Experience supporting retail locations, store openings, local marketing, franchising, events, or experiential marketing (plus)
Marketing analytics fluency including ROAS, MER, CAC, conversion, lead generation, engagement, and customer retention
Ecommerce platform experience with Shopify, plus email marketing platforms and project management tools such as Asana (preferred)
Strong project management skills to run multiple campaigns, brands, revenue channels, deadlines, and priorities simultaneously
Excellent written and verbal communication skills
Creative instincts with the ability to evaluate whether creative supports both brand and marketing objectives
Highly organized, proactive, collaborative, and comfortable in a fast-paced entrepreneurial environment
Ability to shift between high-level strategy and hands-on execution

Technologies

Instagram, TikTok, Pinterest, Facebook
Meta, Google
Shopify
Asana

Location and Work Details

Kaysville, UT (onsite/in person)
Full-Time | In-Office
Reports to: COO

Pay

$80,000 - $90,000 per year

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